Phase 5 was founded in 1991 in Ottawa, Canada, with a desire to help organizations constantly evolve to better meet the needs of their customers. The very name was chosen with this mission in mind. The development of businesses can be categorized on a continuum of phases ranging from a small, owner-operated enterprise (phase 1) to a large, multi-product, multi-unit, multi-market enterprise (phase 4).
Our original mission was to help large, complex enterprises aspire for a fifth phase of striving to remain customer-focused (hence the name). Beyond helping organizations evolve with their customers, we realized that the business environment in the early 1990s was entering a period of seismic shift.
Our original mission was to help large, complex enterprises aspire for a fifth phase of striving to remain customer-focused (hence the name). Beyond helping organizations evolve with their customers, we realized that the business environment in the early 1990s was entering a period of seismic shift.
Services
Your customers and the market around them are constantly evolving. New competitors, new technologies, shifting attitudes and behaviours all lead to new opportunities. It also requires craft, skill and deep experience in market segmentation (both in analytics and process engagement), and in positioning to find the best path to success.
Innovation is critical to your competitive health. Not only does your organization need a pipeline of ideas for enhancements and new offerings, you need to ensure customer insights are leveraged at every stage of the development cycle. Our Innovation research leverages a range of research and consulting techniques to support customer-driven innovation.
Spend a minute with Arnie Guha, PhD, head of our Experience Design Practice to learn about UX & CX, how they work together and keys to success going forward. Phase 5 Partner Doug Church shares his perspective on the potential impact and opportunities a research manager can have within an organization.
See the Phase 5 research case study on customer journey mapping: similarities across industry. A service provider wanted to identify market opportunities for its clinic management solutions and. The wealth management arm of a professional association needed to develop a new segmentation of. A tech start-up was seeking to assess the usability and overall user experience of their smart.
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