Want to get "found" by people who are looking for your products and services? Want to communicate with the people who are most important to your success? VERVE Communications, Inc. works exclusively with small businesses with equally small budgets. We can even act as your virtual marketing & communications team.
We start with a strategy to capture leads from your website - and we'll build a better one if your site is getting rusty. Your website should have a strong CTA (call to action), where it can capture visitors and turn them into prospects. To reliably drive traffic to your website, we have partnered with LTR Digital.
We start with a strategy to capture leads from your website - and we'll build a better one if your site is getting rusty. Your website should have a strong CTA (call to action), where it can capture visitors and turn them into prospects. To reliably drive traffic to your website, we have partnered with LTR Digital.
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Web marketing - or inbound marketing - recognizes the way people now search for products and services. They use the Internet, and they Google everything, from their business challenges to their personal problems.
Using the words that first come to mind, the words they're using are usually short and sweet, and they're more likely to trust the sites that come up in the organic search rankings (non-paid listings) - the ones in the middle of the page, not the paid ones at the top and right-hand side.They look for which sites they can trust: sites that are clean and easy to navigate.
Using the words that first come to mind, the words they're using are usually short and sweet, and they're more likely to trust the sites that come up in the organic search rankings (non-paid listings) - the ones in the middle of the page, not the paid ones at the top and right-hand side.They look for which sites they can trust: sites that are clean and easy to navigate.
You'll notice that most of these, like the Yellow Pages, have gone by way of the dinosaur. Others are forms of what we like to call "interruption marketing, " because they interrupt you when you're probably not interested in or receptive to the message (see the above sales funnel). Outbound marketing may create general awareness.
Why is web content marketing so important? Because the idea that you could build a website and "they will come" has been debunked long ago. It might work in the field of dreams, but it certainly doesn't work for websites. So what exactly is web content marketing? The best way to describe it is to outline the process of how to go about it.
Before you even create your page, start by researching the most important keywords. They should be the same keywords you're using to optimize the front page of your website for. Next, write an 3-5 sentence company description that's optimized for those keywords.
You'll want to use this same description in many places: your social media channels, at the bottom of news releases (the "boiler") and anywhere you have a chance to plug in your company description.Next, create a strategy for your content, and decide who will be updating the page, what they'll be posting and how often they'll be posting.
You'll want to use this same description in many places: your social media channels, at the bottom of news releases (the "boiler") and anywhere you have a chance to plug in your company description.Next, create a strategy for your content, and decide who will be updating the page, what they'll be posting and how often they'll be posting.
Want to know what it'll take to get found online? Most web visitors have two basic questions: 1) What can you do for me? and 2) How much will it cost? We rarely see other web marketing companies who are willing to put their prices right out there for the world to see. But we want to make it easy for you to see what we can do for your business and how much it will cost.
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