We take a values-based approach to marketing because we work with clients whose products and services do good in the world, and they appeal to consumers and other businesses with whom their values resonate. For both B2C and B2B businesses, values-based marketing aligns the brand and products with the Vision and Mission.
Whether a company is selling products or services, values-based marketing is appealing to a customer's values and ethics. A values-based marketing approach builds advertising and promotions to customers based on a company's core brand values and message. We live in a world of identity politics, data-driven marketing, social listening, and retargeting campaigns.
Whether a company is selling products or services, values-based marketing is appealing to a customer's values and ethics. A values-based marketing approach builds advertising and promotions to customers based on a company's core brand values and message. We live in a world of identity politics, data-driven marketing, social listening, and retargeting campaigns.
Services
The evolution of social media and rise of review sites have placed the power firmly in the hands of the consumer-and that dynamic won't change anytime soon. What does this mean for you and your business? This means your marketing strategy needs to include more than tactics for selling your services or products.
An annual marketing plan includes all the pieces to your marketing program puzzle: Goals, tools, timelines, and budget. A marketing strategy starts with your annual goals, then answers how your marketing efforts will work to reach them. A Marketing Plan will vary in length depending on a client's business, industry, number of locations, and goals.
Marketing Communications is a broad area, but BJG Consulting can help you navigate the wide variety of channels to determine which are most effective for your business and best for reaching your prospects. We develop communications strategy and plans, as well as messaging to tell your brand's story in a compelling way.
Not only is Content Marketing less expensive than other methods of marketing, it's also more effective-resulting in an average of 3x more leads than other marketing efforts. But not all content is created equal. BJG Consulting got its start in business writing, editing, and ghostwriting, so storytelling is at the heart of what we do.
We also believe in helping individuals market themselves as the rockstars they are, so we offer a variety of services intended to showcase your awesomeness.
Regardless of whether you're looking for a new opportunity, making a career transition, seeking your first job, or working to make a name for yourself as a Subject Matter Expert (SME), artist, musician, writer, photographer, makeup artist, hair stylist, handyperson-or anything else!-we would love to get to know you and create a custom plan to market the best you.
Regardless of whether you're looking for a new opportunity, making a career transition, seeking your first job, or working to make a name for yourself as a Subject Matter Expert (SME), artist, musician, writer, photographer, makeup artist, hair stylist, handyperson-or anything else!-we would love to get to know you and create a custom plan to market the best you.
Reviews (1)
Annie G.
Jan 21, 2019
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Brianna is a talented, positive, bright person and she helped me land not just "a job" but "the job" I wanted most. She helped me turn the corner in a number of critical ways during my job search. It's like my search was just kinda blah and feeling very black and white...then I met Brianna and she added color and then neon to everything and turned my resume into a veritable billboard. I think it's so easy to feel "stuck" because, well, sometimes it's hard to promote yourself. Brianna's critical eye gave me that edge that helped me get the interview
