F & F Automotive
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F & F Automotive
At F & F Automotive Service in Rice Lake, WI, we provide all the services, repairs and maintenance your vehicle needs. We use ASE certified technicians and mechanics who continually train to stay on top of the latest technology in servicing and repairing your Asian, European, or Domestic car, light truck, or SUV.

You will pay less to own any vehicle over its service life if you invest in preventive scheduled maintenance. At F & F Automotive Service, we emphasize and specialize in preventive maintenance as a means of prolonging vehicle life for our customers. We give you peace of mind knowing your car is in the best condition possible when you take to the road.
Services
F & F Automotive was established in 1983 by Fred Lord Sr. after working for a local Ford dealership as a Service Manager. In short order, Fred developed a reputation among his customers as knowledgeable, honest and straight forward. After becoming frustrated with the fact that he couldn't operate the Service Department and take care of customers the way he wanted, Fred decided to take a risk and open his own repair shop in Rice Lake.
The best way to minimize more serious breakdowns and the higher costs associated with automotive repair is by doing routine maintenance. Preventive vehicle maintenance is simply what the manufacturer of your vehicle suggests getting done to keep your vehicle going. Whether you have a car or truck, we provide the maintenance services to keep it running well, including cars still under warranty.
Unless your vehicle requires premium gasoline, filling up your car with high-octane gas is a waste of money. The premium gas doesn't boost your gas mileage or performance. If you're not sure what grade works best for your vehicle, your owner's manual will tell you. You can also ask your mechanic what grade to use.
Buick is one of America's oldest car brands, with a rich tradition of style and innovation that dates back more than a century. Though recognized for catering to retirement-age car buyers with its full-size sedans, Buick's lineup now includes SUVs and sport sedans designed to attract younger buyers to the Buick brand.
We all know that sense of dread when your car or truck starts running poorly, and a total breakdown can leave even the calmest person stressed and anxious. Auto repair experts advise drivers to choose a repair facility before a vehicle shows signs of trouble. In Rice Lake, WI, F & F Automotive Service is the shop you can rely on to get you back on the road-and keep you there.
Reviews (11)
Gabe Ohlson
Gabe Ohlson
Dec 04, 2021
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Very fast. Could have just done the work I asked and charged me but instead gave me an honest estimate of what needed to be done and referred me to a shop to do it. They asked me to come back to resolve another minor issue at a later date, but have to order parts. Great to see such integrity from them.
Jesse Hall
Jesse Hall
Jul 01, 2021
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Never answer the phone to get my vehicle in to get looked at ...no call back nothing...called 2 or 3 times at different times and days
Jeanne Fischer
Jeanne Fischer
Apr 20, 2021
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Positive: Professionalism
I noticed my car was taking longer to start. So I stopped in and he came out and check my battery.then he had me shut my car off and battery was totally dead. He went and looked for battery for my car and took it in shop and put it in. He took time out of his busy day. Thanks for great customer service
Service: Battery
Trever M.
Trever M.
Jan 25, 2021
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Positive: Professionalism, Punctuality, Quality, Value
This is the only place I’m comfortable recommending people take their vehicles. Worked on my Cadillac, Acura, and Lexus; each time I’ve been pleasantly surprised at the bill being a fraction of what I braced for. Worth the trip from chetek, even for the “easy” stuff. Haven’t disappointed once.
Services: Tuning, General repairs & maintenance, Engine repair
Momma G.
Momma G.
Jan 20, 2021
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Positive: Quality, Value
We loved the service and treatment we got from this business. very hard to find anybody who can do work on an older volvo, also they put up with all of my questions and accommodate requests when they can. They're up front if they can't do it they will tell you they can't and recommend someone who can.. I recommend them to everyone.
Service: Check engine light diagnostic
Joe Murphy
Joe Murphy
Aug 26, 2020
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Good prices and good people. The lady at the front desk was informative and super nice about the work I needed done and price. I couldn’t have ask for better help. Keep up the good work F and F auto!
Rockell Strand
Rockell Strand
Jun 25, 2020
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Have gone here for many years with our vehicles. They have been able to fix things other shops couldn't. Honest work and people
Sammy Rivest
Sammy Rivest
Mar 09, 2020
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I’ve been there once and I like their service quick and friendly staff. I’ll definitely recommend it.
Nana Brown
Nana Brown
Nov 05, 2019
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Great service and affordability. Trust they are not over charging and are doing a great job. They thoroughly check over your car and give you a fair and honest price. Have never had to wait long to get the car repaired. Excellent place if you need car repair. Would not go anywhere else.
LewandCari Knapp
LewandCari Knapp
Sep 04, 2019
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We trust them with our vehicles. They are friendly, professional and complete our work in a timely manner. They perform to quality service.
Judy Manning
Judy Manning
Oct 06, 2017
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Great staff and service. Thank you all so much. We have been using F&F for years,everyone there is so friendly and helpful and down to earth. We tell people about F&F all the time and encourage them to bring their vehicles to them.