The question isn't, "Do you have a brand image?" You have one whether you want one or not. The question is, "How do you manage and communicate your brand so it builds customer loyalty, employee commitment and business success?" Brands are your promise to your customers. They shouldn't distort reality; they should reflect reality.
Smoke-and-mirrors brand building causes more harm than good. Your product quality, business practices, corporate culture, employee attitudes, tone and visual appearances all play a role in building your brand. Our job is to make sure your company and product are perceived as they should be perceived.
Smoke-and-mirrors brand building causes more harm than good. Your product quality, business practices, corporate culture, employee attitudes, tone and visual appearances all play a role in building your brand. Our job is to make sure your company and product are perceived as they should be perceived.
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Converse Marketing has had three unique homes in its nearly 25 years in business - a 700-foot space in the basement of our founder's house, a 4,000-square-foot brownstone in downtown Peoria, and our current home: the 11,000-square-foot Second Empire-style residence on top of Main Street hill.
Originally called Hillcrest Manor and Easton Manor, the home was built in 1881 by Edward S. Easton and his wife Sarah, two of Peoria's most prominent citizens, as their primary residence.Edward, like his father and grandfather before him, made his fortune in the grain business.
Originally called Hillcrest Manor and Easton Manor, the home was built in 1881 by Edward S. Easton and his wife Sarah, two of Peoria's most prominent citizens, as their primary residence.Edward, like his father and grandfather before him, made his fortune in the grain business.
We'll never know your business as well as you do, but we think that's a good thing. We see you the way your customers see you - and that outside perspective helps us craft the story you want them to hear, and find new ways to communicate it. And while we may never know everything about your business, we make it a priority to learn as much as we can about you and your industry.
The writers, designers and marketing strategists at Converse Marketing are proud to commit our time and resources to help the community we serve. In addition to our many business and industry clients, listed below are some of the arts, civic, philanthropic, and educational organizations and clients we've been involved with over the years.
Before you can build a customer's loyalty to your product, you first have to get them to pick it up and buy it. Packaging and merchandising are critical to that first impression. We'll help you present your products in the best way possible - from designing a look and feel to choosing the materials to determining function and size.
Today's annual reports are much more than a financial recap; they're an opportunity to tell a story, build a brand, develop loyalty and strengthen employee pride. We have years of experience producing award-winning reports, from developing the message to writing, designing and producing in print and electronic formats.
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