Video marketing has been on the rise for years, but it's grown significantly in the past year and half. And not just for consumer marketing. B2B website landing pages, mobile ads, email, PPC campaigns-B2B marketers are even leveraging video-based social media to create relevant content for their audiences.
This year has seen video marketing go everywhere (it was one of the top ten marketing trends we identified for 2021). Marketers are optimistic about the future. At least that's what the recent Salesforce State of Marketing report indicates. The report surveyed 8,200 marketing leaders in May and June of this year.
This year has seen video marketing go everywhere (it was one of the top ten marketing trends we identified for 2021). Marketers are optimistic about the future. At least that's what the recent Salesforce State of Marketing report indicates. The report surveyed 8,200 marketing leaders in May and June of this year.
Services
We serve customers across North America and Europe. Focusing on leading-edge technology, we are powerful enough to gather critical intelligence and continually pioneer new technologies that improve our accuracy and results. Yet, as an entrepreneurial business, we remain flexible and customer-focused.
If you use email to communicate with customers and prospects, then you know that reaching the right people at the right time with your campaigns has never been more complex. It takes content, creativity, and most of all, precision targeting, to get it done right. Data quality: Our top priority is the accuracy of our B2B contact data including email address.
Digital B2B marketing has been reimagined, with new data options for you to build your desired B2B audience. OMI has partnered with LiveRamp, making our 67MM+ business contacts available for segmenting and audience building on the LiveRamp platform. Using the LiveRamp Identity Graph, you have the flexibility to use the Demand Side Platform of your choice to fuel your digital campaigns.
At OMI, we believe good things happen when you share your knowledge. That's why we're proud to offer a new series of complimentary videos designed to educate marketers at every level - in every size and type of organization - about the basics of email marketing and the contact data that powers it. Our goal is to create a better understanding of what goes into email marketing so that you can improve what you get out of it.
As one of the largest research agencies in the world, Kantar provides actionable insights that help you make impactful decisions that drive growth. Companies rely on Act-On's marketing automation platform to power their multi-channel marketing programs. Change3 Enterprises is a unique collection of Internet businesses positioned around a digital agency that offers an extended portfolio of marketing, creative and strategic services.
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Tenny Mickey PhD
Nov 16, 2016
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