Sterling Insurance Group
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Sterling Insurance Group
At Sterling Insurance Group, we offer a broad complement of consultative services and business solutions to help bring you peace of mind. Through our Worldwide Broker Network partnership, Sterling Insurance Group can help clients all over the word. At Sterling Insurance Group, we offer a new approach to managing the risks of life and business.

Sterling is a one-stop, full-service agency offering robust Personal Insurance, Business Insurance and Employee Benefits services for our clients. We pride ourselves on being able to RETHINK a typical, run-of-the-mill insurance strategy, and use our proprietary Risk Path process instead, which is a diagnostic, holistic approach we take identify areas of risk, drive down premiums and increase profitability for our clients.
Services
Sterling Insurance Group is your trusted independent insurance agency throughout the United States, serving you from Sterling Heights, Michigan. Your family, your business and your possessions are all important to you, but you may not know how to best protect them. We have the experience to navigate the unique risks you face, serving as your insurance advisor.
Not all insurance agents are created equal. At Sterling Insurance Group, we go out of our way to treat our clients like people and we use our industry experience and diversified knowledge base to protect what you value most in business and in life. We're an independent insurance agency offering a comprehensive suite of insurance solutions to protect you from the unexpected.
Insurance can be a complicated purchase that requires more than 15 minutes of your time. As an independent insurance agency we work for you, not the insurance company - giving you the power of choice. As an independent insurance agency, we represent many different insurance companies which offer a wide variety of coverage options and price points.
A company is only as good as the people behind it. We are always interested in meeting talented individuals who want to progress their careers and make a difference to our business. We believe that successful people make successful businesses, which is why we make every effort to provide our employees with an environment in which they can excel.
Associated Builders & Contractors Lunch & Learn Join Sterling Insurance Group and the ABC Southeastern Michigan Chapter for a virtual. MIOSHA Emergency Rules Webinar Join Jim Mattson and Julie Gorajczyk as they discuss the recent changes to the MIOSHA Emergency. JDRF One Walk, Metro Detroit 2020 JDRF (Juvenile Diabetes Research Foundation) One Walk has one goal: to create a world.
Reviews (8)
Matt Jones
Matt Jones
Jan 14, 2021
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We took out a policy, we called within the 14 day cooling off period. The systems were down and the clerk took our policy number down and said it would be cancelled. We are now arguing and being charged £117 to cancel. We don’t own the vehicle so we can’t insure something we don’t own. Their service is appalling and I will be advising all my friends and family to never use STERLING INSURANCE however cheap. It’s CHEAP service !!! Disgusting in these times that companies of this size treat individuals in this manner
Bobby Lee Coleman
Bobby Lee Coleman
Aug 08, 2018
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Sent me a flyer saying they could save me up to 40% over my regular car insurance because they offer Ford Motor Employees a group discount. I pay around 1400 a year with my current ins. co....with no group policy. Sterling wants to charge $2300.for the exact same limits. crooks!!
Nancy Leavy Hoag
Nancy Leavy Hoag
Feb 13, 2017
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The Sterling team took great care of us when we had a recent claim! Thanks!
Charles Cohen Jr
Charles Cohen Jr
Feb 08, 2016
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Just wanted to give a great big thank you to Diane and the employees at Sterling Insurance Group.They always treat you like family,very competitive pricing and their attention to detail is top notch.The best kept secret in Michigan!!!!!! Thanks again! I wouldn't do business with anyone else.I have a lot of respect and admiration for this remarkable business.Have a great day.
Corri Ellyn Natinsky
Corri Ellyn Natinsky
Feb 08, 2016
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I have been a client of Diane's for 15 years. She has always been extremely professional and personable. She also goes the extra mile to make sure I have options and understand everything. She responds with a sense of urgency and is an absolute pleasure to work with. I highly recommend working with Diane.
Nauti Mile Memories
Nauti Mile Memories
Feb 08, 2016
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Excellent service!! I've dealt with Diane Booth-Gavie for over 20 years for my insurance needs and she is never anything less than spectacular to work with! Thank you Diane for all you do in always providing me with great service!
Donny Brusseau
Donny Brusseau
Feb 08, 2016
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Diane gavie found me the greatest rate for home owners insurance and continues to provide me with excellent customer service! Sterling is a great company and diane is a great person!!
Sheila Locano
Sheila Locano
Feb 08, 2016
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Sterling Ins group has always been the best at quoting rates and very professional. I have been with Sterling for many years. I have always dealt with Diane Gavie and she has always been very helpful and very HONEST ... I would not go anywhere else for insurance, especially when there are ppl like Diane to help you out in any situation.