In today's business landscape people are afforded many options to acquire services and products. If your company isn't rapidly developing and executing innovative strategies that attract and retain customers or members - you have a major problem. In many cases, customer management policies don't evolve, thus become as effective as a screen door on a submarine, ineffective and useless.
The Plimmer Group consulting team partners with clients in the magazine publishing, association and direct-to-consumer industries to solve that problem! We go beyond the latest buzz words and glitzy presentations to work with the entire supply chain to develop and execute policies and processes that greatly improve customer management.
The Plimmer Group consulting team partners with clients in the magazine publishing, association and direct-to-consumer industries to solve that problem! We go beyond the latest buzz words and glitzy presentations to work with the entire supply chain to develop and execute policies and processes that greatly improve customer management.
Services
We collaborate with you and your staff to create sustainable change by rolling up our sleeves and guiding you through every step of the process. We work with our clients to implement both their strategies and tactics. We believe it's critical to develop consensus with all parties on what changes are needed.
What is Customer Management? The Plimmer Group's definition of customer management is the art and science of customer acquisition and long-term retention. This includes order management, order fulfillment, and customer care. Optimizing this relationship includes a critical focus on thoughtful innovation to increase long-term value while maintaining customer loyalty profitably.
All consulting firms promote their capabilities and expertise, but there is a real possibility they may not have a broad understanding of your business. To tackle today's challenges, you need consultants with specific experience to help solve your problems quickly, innovate your processes, policies, and help you build a more profitable company.
Your audience is the lifeblood of your organization. Our team's background with many publishers provides you with the expertise to help acquire, retain, and cultivate the most important asset your organization has - audience. The Plimmer Group consultants are an effective solution to augment an in-house circulation and fulfillment department.
The Plimmer Group consulting team is unique, collectively bringing over 90 years of experience in the fulfillment industry. Our experience includes consumer and business-to-business publications. Our team has worked with publishers ranging from the largest in the industry to the smallest.
Our experience includes publishers with a broad range of circulation such as: Hearst, Conde Nast, Reader's Digest, August Home, Kiplinger to state and special interest publications.As senior executives in the publishing industry, we had the opportunity to coach and counsel our clients throughout every element of their customer management strategies.
Our experience includes publishers with a broad range of circulation such as: Hearst, Conde Nast, Reader's Digest, August Home, Kiplinger to state and special interest publications.As senior executives in the publishing industry, we had the opportunity to coach and counsel our clients throughout every element of their customer management strategies.
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