The purpose of research isn't to provide your business with a binder full of numbers or a fancy PowerPoint presentation. It isn't even to answer arbitrary questions. Instead, the purpose and value of great research is that it enables change. Great market research allows your company to move past problems and create a new tomorrow.
This requires more of the research results and the research company. It means that the entire project must be designed with the goal of change in mind. By using scientific research processes and proven analytical techniques IQS Research is able to understand the data and find hidden patterns and nuanced influences.
This requires more of the research results and the research company. It means that the entire project must be designed with the goal of change in mind. By using scientific research processes and proven analytical techniques IQS Research is able to understand the data and find hidden patterns and nuanced influences.
Services
Our roots are in the automotive industry where we started by producing analysis of automotive warranties. The public versions of those reports were sold internationally and covered in industry publications including Automotive News. In 2008 we were recognized for an effort to create national benchmarks for healthcare reimbursement.
IQS Research serves a variety of clients from Fortune 500 organizations to local companies, all of whom share the unifying trait of wanting to move their organizations ahead. Change isn't always easy, but it is necessary. Good organizations know that in order to make effective changes they need to have a clear understanding of what obstacles are standing in their way.
Issues involving low employee engagement, cultural differences, lack of inclusion, or poor leadership dynamics can stop company progress in its tracks. When problems are isolated to specific departments, or employee groups, as is frequently the case with diversity and inclusion issues, they can be even more difficult to detect and understand.
Every community has public officials and non-profit leaders who diligently serve the greater good. Some communities are fortunate to have individuals who not only serve, but who innovate, improve, and transform. For these leaders, data-driven, customer-informed, evidence-based decision-making is a must.
Whether you're the underdog or the industry leader, your ability to deeply understand the needs of your market ultimately decides the fate of your company. This is true whether you are trying to move your company to the next level, protect your current position, or launch a new product or service. Insights from lost, prospective, or current customers are all important inputs to the process.
Reviews
Be the first to review Innovative Quality Solutions.
Write a Review
