John Locher, RRP, is founder of Locher & Associates, a project services firm specializing in online customer acquisition and efficiencies, lifecycle email marketing, and business development. He has headed up the Washington D.C. based American Resort Development Association's Technology Group for the meetings committee since 2006 and has actively served the vacation ownership industry with integrity since 2002.
John is a founder of RedWeek.com and formerly Vice President of Marketing. There he was instrumental in growing the rental and resale marketplace to over 1.5 million registered users. John was Vice President of Marketing for Classmates.com and since the mid-90s has worked building online content and membership conversion communities.
John is a founder of RedWeek.com and formerly Vice President of Marketing. There he was instrumental in growing the rental and resale marketplace to over 1.5 million registered users. John was Vice President of Marketing for Classmates.com and since the mid-90s has worked building online content and membership conversion communities.
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Live Aid Concert (original 1985) - As part of founding executive team Worldwide Sports and Entertainment, handled marketing sponsorship implementation, record company broadcast sales, planning as well as on-site production in Philadelphia. The groundbreaking event generated over $200 million and sparked dozens of imitators and sequels worldwide.
The Global Social Entrepreneurship Competition, GSEC, is an international student social business plan competition that challenges university-level students worldwide to use business principles to create sustainable, positive solutions to some of the world's most challenging issues - poverty, health and development.
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