Lovely Bride
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Lovely Bride
As the original indie bridal shop, established in 2010, Lovely redefined the wedding dress shopping experience by being the first to stock undiscovered designers who offer the freshest bridal fashion. Original designs by ingenious designers is still our M.O. I went into Lovely Bride knowing that I wanted to take a risk on my wedding day but to still feel like a bride.

As soon as I put it on, it felt like me. I knew that I had to go with my gut and remain confident in how I felt in the dress. Bonus: See the brand new collection and take 10% Off your Anna Kara purchase when you find the one!
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Lovely Bride was borne of the concept that bridal could be way cooler. When the company was founded in 2009, there was a creative swell of bloggers, photographers, planners, florists and fashion designers doing things differently. A change was happening in weddings, and brides were looking for something more authentic and REAL for their wedding day.
Anna Kara gowns have an innate sense of casual romance. Effortlessly beautiful, the simplicity is coupled with unique and lux fabrics that are soft to the touch. Designed and made in Poland, this rising star European designer is now available at Lovely Bride Seattle, Denver, Miami, and New York City.
A sister brand of Carol Hannah couture wedding gowns, Dear Heart is for the modern day Elizabeth Bennet. The #dearheartbride is a rough and tumble wanderlust, independent with strong convictions, and celebrates modern romance with a nod to the past. Want to find a specific dress in the Lovely Bride shop you'll be visiting?
Flora bridal was founded in 2010 by designer Rinat Asher and is located in Haifa, Israel. Her collections of sexy, glamorous, and luxe wedding dresses combine classical and contemporary design- all with high quality and comfort. Flora bridal gowns are unique, fashionable, flattering to the body, celebrating feminine curves and making brides feel both comfortable and glamorous.
The Louvienne woman knows life is a perfect blend of fantasy and reality. Her style is never overdone, and her aura is laissez-faire, even while she lives in a dream world. Louvienne was born of a desire to put a modern spin on classic silhouettes, without sacrificing style. With impeccable inner construction, and luxury comfort fabrics, the Louvienne bride values quality and fit.
Reviews (14)
Alessia Parducci
Alessia Parducci
Feb 01, 2022
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I had such an amazing experience at Lovely Bride London. It was only the second boutique I visited and I found a dress I loved straight away. Natasha was an absolute joy, so friendly and helpful. I never felt pushed to make a purchase, it just naturally happened as they sell some stunning designs! I went back twice, once to check the train length and once to buy a top change for the evening look and all times they have been super helpful. Would highly recommend!
Zoe Graham
Zoe Graham
Jan 27, 2022
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The BEST bridal experience I've ever had! Beautiful and stylish boutique, friendly and knowledgable staff but you don't ever feel rushed or pushed into purchasing, you just feel they honestly want you to find that perfect dress for you on your special day! The collections they stock are unlike any other London boutique, perfect for a younger modern bride. There's also a really cute coffee shop next door to get your caffeine fix. I LOVE LOVELY BRIDE!
Preeti Sanghera
Preeti Sanghera
Jan 20, 2022
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The first shop I visited on my journey to find the one. As soon as I entered, I felt completely welcomed and special to have my own private space to try on dresses. I had an idea of the dress I wanted which helped but Natasha, my stylist, was so unbelievably attentive and made me feel relaxed from the beginning. Luckily the first dress I tried on, was the one I went with but Natasha made me feel 1000% sure and happy with my decision. I went to pick it up yesterday and was pleased Natasha was there to help with tips for alterations and extras. Would 100% recommend and in fact, I've already sent
Chloe Armour
Chloe Armour
Dec 15, 2021
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Beautiful shop and wonderful experience trying on dresses! Sandra was lovely and very helpful in picking out dresses I might like. The shop was very accommodating of my mum, 2 sisters and 3 month old nephew as my guests too! Definitely recommend a stop on your dress hunt.
Kaitlyn Wendler
Kaitlyn Wendler
Dec 04, 2021
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Sandra has been a dream to work with in finding the perfect dress! She was attentive, patient, and full of great suggestions that I would have never thought of. I felt completely comfortable in her care and can happily say I said yes to the dress thanks to her! The showroom is also stunning. All around wonderful experience at Lovely Bride
Julie Verraes
Julie Verraes
Dec 03, 2021
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The Lovely Bride store in London is absolutely wonderful! Very clean, nicely decorated... just lovely! If the room and setting does not already make you feel at ease, the people will definitely! We had the luck of meeting Sandra, who is really the kindest. She was very knowledgeable, fitted the dresses perfectly and had great suggestions. She made our visit truly special. Even after the appointment, she was very responsive and answered all my questions in a timely manner. Definitely a must visit if you are looking for your wedding dress!
Stella Tselingas
Stella Tselingas
Nov 25, 2021
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I had the most amazing experience at Lovely Bride in London; Natasha was attentive and helpful in the period before my first appointment, and really helped me narrow down my choice with her expert advice and suggestions. She selected my size to order my dress perfectly and it only needs very minor alterations to the length which was expected. At my third appointment here, Sandra was extremely welcoming, letting me try on my dress once it arrived and helped me select a veil that matched perfectly! The boutique is stylish, relaxing, clean and just creates the most amazing atmosphere for wedding dress
Ali Lindsay
Ali Lindsay
Nov 18, 2021
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Beautiful boutique with a lovely selection of dresses and kind, attentive staff. My stylist Sandra was very knowledgeable, I felt she provided a great service while also helping to manage my guests. She listened to my feedback and made great suggestions and recommendations. I would highly recommend this Lovely Bridal store for anyone looking for a classic silhouette with interesting detail for their wedding dress.
Bella
Bella
Oct 30, 2021
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All the 5 star reviews say it all really.
This is a lovely shop in all senses.
Natasha was such a warm, helpful, professional presence. She really listened to what I wanted and how I felt. I never felt under pressure to buy anything and didn't feel rushed - I felt she genuinely wanted to help me find something I loved.
The shop itself is very welcoming and the changing room is spacious and relaxed. The dresses themselves are absolutely gorgeous.
100% recommend!
Beca Edwards
Beca Edwards
Oct 23, 2021
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Absolutely gorgeous boutique, just lovely and clean, very relaxed environment and so nice to have a private room to try the gowns on.
The ladies were so helpful, friendly and kind and it was so nice to get a glass of prosecco where other places have stopped doing that! It really felt like the proper bridal experience!
My only critique is that the dress I ended up buying was £100 more than what was on the tag / I was quoted so that was a touch disappointing but other than that I would highly recommend this boutique over the others I went to!
Tori V.
Tori V.
Jul 18, 2021
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I had a fabulous experience at Lovely Bride! My stylist, Emily, was welcoming, helpful, and not at all pushy. They had an amazing selection of dresses. Everything was stylish, but still classic, and very high quality. I was visiting from out of town and Lovely Bride was happy to take my measurements in the case that I wanted to make my purchase over the phone. However, I came back the very next day after my appointment to purchase my perfect dress! After visiting two other salons, I knew the dress at Lovely Bride was the one for me.
Rachel S.
Rachel S.
May 21, 2021
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After having an appointment pre-COVID I put my search on hold, when I came back 6months later I was told I had less time since it was my second appointment. My group was the only ones in the whole store?.. All the dresses they had in store were not showing on their site. Which I mentioned, and they said it must have been an issue on my end. Since they wouldn't allow you to look at dresses due to COVID rules, seemed like it was something I should mention. They were cold and seem to not care to make a sale at all.
Ashley F.
Ashley F.
Jun 28, 2020
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This was my first boutique experience and it exceeded all my expectations. Their selection is incredible and every single dress I tried on was stunning. They don't allow browsing right now, due to Covid-19, but don't let that scare you away. If you do, you'll be missing out on an incredible experience and possibly the dress of your dreams! I I did an initial Zoom consultation with Emily who was amazing and spent 2 hours curating a selection of dresses for me to try on based on styles available to order within my timeline and dresses they had available in their sample sale shop. It
Kelsey W.
Kelsey W.
Mar 22, 2019
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Lovely Bride was nothing short of amazing for me. I've been in love with Sarah Seven dresses since before I got engaged, and Lovely was the only place in Ohio that carried her gowns, so I knew I had to go.

When I tried on the Kir gown, I fell in love. But I also desperately wanted to try on another Sarah Seven gown that the Cincy shop did not carry. So what did they do? They tracked down the other gown from another Lovely store and shipped it in just so I could try it. Although I ultimately went with the Kir which I first fell in love with, the fact that they went so above and beyond was