Through leveraging data and prioritizing longevity, businesses can reduce the negative impact demand generation has on their brand, the environment and the digital ecosystem; while simultaneously increasing Marketing ROI, brand loyalty and user experience. An accomplished Marketing Operations Leader.
Expert in Inbound Marketing, Lead Gen, Lead Mgmt, MarTech, Marketing Automation, and Marketing to Sales-Pipeline Process. Maximizes ABM and Traditional B2B Demand Generation Campaign ROI, through Closed Loop Process Development, Tech Stack Adoption, OKR-driven KPIs, and an Ongoing Pursuit for Optimization.
Expert in Inbound Marketing, Lead Gen, Lead Mgmt, MarTech, Marketing Automation, and Marketing to Sales-Pipeline Process. Maximizes ABM and Traditional B2B Demand Generation Campaign ROI, through Closed Loop Process Development, Tech Stack Adoption, OKR-driven KPIs, and an Ongoing Pursuit for Optimization.
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Marketing Technology (often referred to as Martech) is essentially any piece of technology used by marketers to expand their customer reach or brand. I list Martech as one of our "Accelerators" because I believe that technology is now a marketing discipline. So rather than just adopting technology, I embrace it; and are always looking to technology to help us reach out marketing goals as quickly and as cost effectively as possible.
Below you will find a collection of excellent companies I have had the pleasure to work with over the past several years. Though this list is not all inclusive, these champion business are at the top of my favorites list. A pioneer and leader in Software-Defined Segmentation and Security for the Hybrid IT Infrastructure.
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Eric Kennedy
Dec 13, 2017
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