Social Marketing Service

Social Marketing is a distinct marketing discipline, one that has been labeled as such since the early '70s and is focused on behavior change for good -- ones that will improve health, prevent injuries, protect the environment, contribute to communities and enhance financial well being.

Fundamental principles at the core of this practice have been used to help reduce tobacco use, decrease infant mortality, stop the spread of HIV/AIDS, make wearing bike helmets a social norm, decrease littering, increase recycling, increase savings, and persuade pet owners to license their pets and "scoop their poop."