Firenze Jewelry
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Firenze Jewelry
Family owned and operated jewelers for 3 generations, Firenze Jewels knows that when the time comes to "pop the question, " everything about that special moment should create an everlasting impression. We pride ourselves in offering diverse selections of classic and antique style diamond wedding bands, anniversary rings, diamond engagement rings, and exquisite bridal jewelry.

Let us help you customize and build the ring of your dreams. Our sensibility and working knowledge of diamond wedding and engagement ring design has made us an industry leader today. Located in the heart of New York City's Diamond District, Firenze Jewels provides a fine selection of platinum and gold diamond jewelry including 100% natural diamonds, emeralds, rubies, sapphires and other gemstones from around the world.
Services
Fortify your commitment to one another with an exceptional set of diamond wedding bands featuring antique, pave, classic or eternity ring designs. Express your sense of fashion or heartfelt love. These scintillating diamond encrusted pendant necklaces are sure to put her heart on fire. Evoke the elements of mystique and seduction with a captivating diamond necklace featuring the finest diamonds, gemstones and precious metals.
Bold and unforgettable, our collection of glamorous hand crafted diamond bangles and fine cuff bracelets superbly finished by world renowned artisans. For a touch of simple elegance or an elaborate piece, this selection of diamond bangles will surely please any discerning woman. Firenze Jewels features a fine collection of exquisite diamond bangle bracelets.
Indulge in a shimmering diamond bracelet or a classic style tennis bracelet. Firenze Jewels brings you an alluring collection of handcrafted diamond bracelets articulating refined glamour and femininity. Our highly selective family tradition ensures each piece features the most enchanting of diamonds, gemstones, precious metals and overall design.
Add a sparkling touch to any outfit with a remarkable diamond brooch pin. This collection of uniquely designed contemporary and vintage brooches are masterfully crafted by world class artisans. Every piece is thoroughly inspected for quality of diamonds and overall beauty. Rest assured the brooch pin you select will do an impeccable job of creating an unforgettable look.
A diamond has been the ultimate symbol of commitment and love for generations. As one of nature's most beautiful gifts, a deep romantic mystery lies within the core of every stone. In selecting only the finest quality GIA, EGL, and AGS certified diamonds, Firenze Jewels brings the diamond mystique to you.
Reviews (16)
Sultan M.
Sultan M.
Dec 04, 2018
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I purchased my wife wedding and engagement ring from Firenze Jewels. Our sales person was Ron and he helped us. He helped us with finding the perfect ring which my wife loved when I proposed to her. My wife loved it so much that I got laid the same night. It was the best night of my life.
Andrew K.
Andrew K.
Jul 29, 2018
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Very over priced and look to make big margins and sell items over list price to cash in!
Joann N.
Joann N.
May 02, 2018
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These people are so wonderful. And they have the nicest designs in the district. I have dealt with them for years and would not hesitate to recommend them which I did to my sister in law who was equally happy. Whether a big or small purchase I was always treated like a princess. It does not surprise me on their website they have 122 wonderful reviews on The Knot.They are wonderfully creative if you want to design your own piece or update an existing piece. I worked with Jeff but remember everyone being nice there
Lee B.
Lee B.
Feb 23, 2018
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Kerri and Myles were amazing to work with! My "now" fiance and I planned our trip to the Diamond district months in advance. We researched the jewelers and also checked their records with the Better Business Bureau before choosing 3 stores to shop at for a ring! Needless to say after we met with Myles and Kerri, we no longer wished to shop anywhere else! They were professional, knowledgeable and most of all CARING!! We chose our exquisite diamond and unique setting on Friday afternoon and were promised it would be sized and ready on Saturday in time for our engagement party on Sunday
David F.
David F.
May 22, 2017
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Bought my wife's engagement ring here about 12 or 13 years ago. It's still as lovely as the day we bought it, but of course has had a couple of polishings and rhodium platings since then. She lives it just as much as she did those years ago.

Only thing I didn't like was they were a bit 'salesy' bordering on slightly pushy, but that's to be expected really.
Corrine S.
Corrine S.
Dec 20, 2016
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The staff at Firenze is amazing! My husband and I purchased my wedding band, engagement ring and a diamond spacer from Firenze. Jeff, the owner is a kind and genuine person, he remembers all of his customers by name as well as what they bought.

We usually work with Kerri, she has amazing taste and knows what will work for your budget. When you meet her you feel like you have known her forever!

My husband and I recently looked at other stores to find a diamond spacer and nothing matched the quality Firenze offers. My husband and I will continue to come to Firenze for all of our jewelry needs
Alessandra R.
Alessandra R.
May 08, 2016
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My husband purchased my engagement ring from Firenze jewelers in June 2014. Ron was our salesman. We got engaged at the end of August. Within 5 months, 3 accent diamonds from my setting fell out, two on the halo and one on the band. Obviously we went else where to purchase our wedding bangs and that jeweler was FLOORED at the amount of money we spent on the setting and the quality of the band. He showed me under a microscope many other loose stones on my setting. It was very upsetting.

Buyers beware.

Updated -- Please note that contradictory to the business comment below, I actually DID contact
Michelle G.
Michelle G.
Apr 20, 2016
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I've been shopping at Firenze Jewels for years, ever since my husband purchase my engagement ring there. I can always count on beautiful quality, and excellent customer service.
Danielle W.
Danielle W.
Mar 27, 2015
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They definitely have beautiful and unique items there. I have purchased 3 pieces from them. One blue 18k sapphire and diamond heart, one pink 18k pink sapphire and diamond heart and one 18k pink sapphire eternity ring. All 3 have lost stones. There really is no reason why a pendant should lose stones, a ring I could see but not a pendant. Beautiful items but I feel that whoever is supplying their items could do better on the workmanship.
M. E.
M. E.
Feb 25, 2015
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I have been extremely satisfied with the many purchases I have made from Ron at Firenze over the course of several years. Never pushy, always helpful, and very patient.

I have been through the pain of running from shop to shop on 47th street to get a "good deal" many times. Firenze is a much more relaxed experience. Are their prices a bit more than some of the others on 47th street? Yes. However, their designs tend to be unique and there is much less hassle. I always know what I am getting and negotiating is a bit less stressful. Yes, as with any jeweler, negotiate.

Warning
Tatiana H.
Tatiana H.
Feb 07, 2015
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Decided to go to Firenze because my colleague recommended them. The salesman was not overly pushy, but he was definitely a salesman. We ended up buying a $3,000 setting. My fiancé took it too our trusted jeweler and he appraised the quality for $700 less than what we paid for it. I ended up having buyers remorse on the style of the ring, and I course they would not take it back. I tried to sell it to other stores on the street, and no one would even give me more than $500 for it. So now I'm stuck with a ring I hate. The only option is to upgrade it for another overpriced ring!

Wouldn&apos
Chris M.
Chris M.
Oct 17, 2014
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Customer service is exceptional. Anyone who says otherwise is lying. I am so happy to have finally found a trustworthy jeweler in Manhattan. My husband and I purchased our wedding rings there and other pieces of jewelry. Great quality!
Lucy B.
Lucy B.
Aug 19, 2014
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We didn't buy anything and had just had a day full of terrible customer service from just about every other store on 47th street. I forget the gentleman's name that helped us but he was patient, informative, knowledgeable and helped make a huge decision a little less stressful. He helped me narrow down what I liked, taught us the differences and which differences are more important than the others. Really great.

I would only return to this place on 47th street.

Thank you!
Bright B.
Bright B.
Aug 07, 2014
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My wife and I were in NYC celebrating our 5th wedding anniversary and we spent a couple of hours walking up and down the street. We wanted to check out what the "diamond district" was all about. We went in to a few places and got the "hard sell" so we mainly window shopped to avoid the discomfort until we got here and saw a necklace she loved. We probably took up an hour looking at all these different pieces as we got an education in jewelry. We departed the store without making a purchase and the salesman couldn't have been more gracious.

We split up in the afternoon
Sara M.
Sara M.
Jul 29, 2014
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Customer Service is awful!
After spending over 50 grand in less than 2 years, you would think they would care about their customers. Instead their response is "You're right, we are very busy and make alot of money. We dont' need your business or recommendation."

I would never recommend anyone else to them ever again. Save yourself they nickel and dime you every way they can. And they are almost always sarcastic!
Cheryl G.
Cheryl G.
Aug 23, 2013
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I bought a .75 total weight diamonds by the yard necklace last week from Kerri at Firenze Jewels. It is such a pretty necklace and I had done by research so I know I got a very good price on it. I live in the San Francisco Bay area and had priced similar necklaces out at our jewelry mart, but I got a better quality necklace for about the same price at Firenze.

Kerri was great! She made the whole experience such fun and I would go back in a New York minute to have her help me. This was my first visit to New York with a group of girlfriends and this necklace and experience will be a very special