For 30 years Designs By Flora, Inc. has been designing and creating fine jewelry that reflects our clients' tastes in Platinum, 14kt and 18kt Yellow and White Gold. Family owned and operated, Designs By Flora is now in its second generation of business, proudly serving Dallas/Fort Worth and beyond.
Our staff includes on-site professionals in Gemology, Appraisal, and Custom Design to assist you with your fine jewelry desires. We offer G.I.A. and E.G.L. certified loose diamonds and a wide range of colored gemstones from around the world. Our Bridal jewelry includes engagement rings, wedding sets, anniversary bands, Gent's bands and many truly unique wedding band designs.
Our staff includes on-site professionals in Gemology, Appraisal, and Custom Design to assist you with your fine jewelry desires. We offer G.I.A. and E.G.L. certified loose diamonds and a wide range of colored gemstones from around the world. Our Bridal jewelry includes engagement rings, wedding sets, anniversary bands, Gent's bands and many truly unique wedding band designs.
Services
I would like to take this opportunity to commend Mr. Greg Brothman both personally and professionally. Everything about Greg is pure customer satisfaction and truly makes you feel like you're his single most important customer. From the smallest of purchases to the largest I can afford, both Greg and the whole team at Designs by Flora treat each transaction as their most important.
When buying loose diamonds, it is important to understand how they are evaluated. You can ensure the maximum value and quality of your selection by learning about the most important characteristics of a diamond - CARAT, COLOR, CLARITY, and CUT. The Four C's of diamonds provides a simple overview to get you started.
The Kimberley Process stems the flow of conflict diamonds - rough diamonds used by rebel movements to finance wars against legitimate governments. The trade in these illicit stones has been virtually stopped by the global participation of diamond miners, cutters, and retailers in the Kimberly Process for the past 12 years.
Whether you are buying or selling a fine wristwatch, Designs By Flora can assist with your transaction. From over thirty years in the jewelry business Designs By Flora has amassed a knowledgeable and capable network of professionals able to source, service, or sell most major brands of fine wristwatches for men and ladies.
Designs by Flora offers a collection of rings, earrings, bracelets, pendants, and necklaces to match your style and budget. If you are looking for a unique jewelry item not shown on our site, our jewelry designers can make a custom jewelry piece to meet your exact specifications. Utilizing state of the art CAD/CAM technologies, this service allows you to achieve the designer look of your dreams at a fraction of the price.
Reviews (19)
Karen Fountain
Nov 02, 2021
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After damaging my ring, I contacted Greg at Designs by Flora from whom I had purchased the ring over 20 years ago. Greg treated me as if I had purchased the ring yesterday. He expressed genuine concern and thoroughly explained my options. He then quickly facilitated the repair of the ring. I am beyond pleased with the results - my ring looks like a brand new ring!! I highly recommend Designs by Flora for fine jewelry. Their outstanding knowledge and skill place them at the top of their profession.
Amy Burke Buffettcrzy
Oct 17, 2021
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I am always so happy with all my experiences with Designs by Flora. Their knowledge, service and craftsmanship is amazing. I even drove over 6 hours to see them for they are the absolute best. My husband purchased my ring from them over 14 years ago and ever since they are the only ones I will let work on it. A+++
Nick Manuel
Sep 25, 2021
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Shirley Shirleyl
Sep 21, 2021
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Everyone was so kind, knowledgeable and wanting to help. I had my old engagement ring updated with a new center stone as a special gift for my daughter. They were very patient showing me various options, and bringing in multiple stones for me. Once I decided, the ring was ready in a few days AND IT IS BEAUTIFUL. I cannot wait to present it to my daughter! Thank you for a great experience!
Andrew Hoang
May 26, 2021
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This is a first class establishment with first class service! My fiancé and I cannot be more pleased with the quality and customer service that was provided by Greg & Michael. Save yourself the time and headaches and just go Designs by Flora. If you have something in mind, they have it in stock, if you’re not sure what you’re looking for, they’ll help find exactly what you need!
Dave Calla
May 07, 2021
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Judy Warren
May 04, 2021
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Clayton Armstrong
Apr 05, 2021
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Shopping experience was good. Friendly, knowledgeable, and patient sales staff. Design of ring was very beautiful. Unfortunately, the ring did not hold up for very long until several diamonds started falling out of the band. I contacted the seller about repairing the ring but the issues occurred just outside the 1 year limited warranty period. Overall, I was pleased with the shopping experience... but no so much with the durability of the piece or the customer service when I reached out regarding the issues with the band.
Augustin Olivares
Sep 09, 2020
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Greg was amazing setting up the appointment and being very patient and transparent as I delayed several weeks to get a solid time on my end. Greg was out with family when I arrived and Michael, his brother, took great care of me and my gal. The price was exceedingly reasonable for first rate work and not pushy. A true buyers experience. When I went to pick up, Michael was not rushed but laid back, and brilliant. I will return to this beautiful shop to prospect the rest of the wedding jewelry.
My work space knows about DBF and are happy to refer to them!
My work space knows about DBF and are happy to refer to them!
Kate Hesley Kk
Jul 12, 2020
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I can't rave enough about our experience with Designs by Flora. My fiance showed them pictures I had sent him and when it came time to propose the ring was even more beautiful than I imagined. The stone they found is breathtaking and setting is simple, just what I wanted, but has an artistic shape to it. I went to their shop to have the ring sized and it was super easy, I had the ring back in a couple days and when I picked it up they showed me features of the diamond I didn't really know about before. I will be sending them pics of wedding bands for both of us and would recommend anyone who wants
Richard D.
Nov 07, 2019
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Annie T.
Apr 17, 2019
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Heather S.
Jan 27, 2019
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Bryan D.
May 09, 2018
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By far the best jeweler in Dallas. Very personable and trustworthy. The work is high quality while still very affordable. I would highly recommend this jeweler! We have decided to move our custom order designs from Diamonds Direct to Design By Flora because I am confident the experience will be the BEST Dallas can offer!
Angela B.
May 13, 2017
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I originally came across Flora ten years ago when my, then, fiance, and I were looking at engagement rings. The rings I tried on there were unique and unlike anything I had seen anywhere else. And we looked everywhere! I fell in love with a ring that was a vintage style with a octagonal setting without prongs(I teach prek, wanted to wear my ring all the time, and didn't want to scratch the kids). In ten years, I've seriously seen nothing like it. They also had the best prices hands down! Excellent customer service. We also bought my wedding band there.
Fast forward ten years. I took
Fast forward ten years. I took
Zanda L.
Mar 02, 2017
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Had some jewelry that needed to be repaired, and came across Flora's. I called to see if this was something they would be able to handle and spoke with Flora who was very kind and professional. Turns out this is a small family owned business started by Flora and now run by her two sons. When I showed up to drop off my jewelry, I was a little surprised to learn that it was in the World Trade Center and you need to schedule an appointment before being allowed upstairs. Thankfully Michael was very understanding and was able to have a pass issued immediately. The service was phenomenal and the
Jennifer H.
Oct 28, 2014
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Andrea K.
Jul 18, 2014
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Jon B.
Jul 15, 2013
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I had my fiancee's engagement ring made by D by F. Greg the owner did an absolutely incredible job replicating a vintage design and found an amazing emerald as the centerpiece. He was able to create something from scratch in a very short timeframe, which made for a special engagement weekend. I would definitely recommend his shop for a high end purchase.
