Luxury Design
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Luxury Design
Welcome to Design Jeweler-the perfect place to turn to when celebrating life's many milestones, big or small. We are here for all the big moments of your life: from your engagement, wedding, first child & beyond. Family owned and operated for the last thirty seven years, it has been Design Jeweler's continuous commitment to bring you inspirational pieces to excite & enjoy, make a statement and withstand the test of time- to be loved today and treasured forever.

Design Jeweler specializes in designing and creating custom designed pieces of fine jewelry, translating the clients' personal dreams into the highest quality workmanship of exquisite pieces to surpass their expectations in order to enjoy and pass on to the next generation.
Services
Wedding Rings, Diamond Rings & more! Proudly serving all of San Francisco, CADesign Jeweler of San Francisco offers a wide selection of both men's and women's wedding bands. Let us be your one stop shop from the time of your engagement with breathtaking engagement rings, up to your big day when it's time to purchase your wedding rings.
Design Jeweler has a wide selection of exquisite loose diamonds with guaranteed best prices in San Francisco. All our diamonds are GIA certified, making them the perfect choice of your dream engagement ring and all other custom designed jewelry. All of our diamonds proudly come from conflict free sources.
Conveniently located in the heart of San Francisco's SOMA district at The GiftCenter & JewelryMart, Design Jewelers has something for everyone. We'd love to make you the center of our universe by giving you our undivided attention to explore all of your options in purchasing your very special ring.
Reviews (23)
Dayna B.
Dayna B.
Dec 27, 2021
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I have been so happy with Design Jewelers! I discovered them about 8 years ago and they made the most beautiful and unique one of a kind wedding ring set for me. I went back in years later to have it resized and they did a perfect job! It makes me happy every day to slide my ring on with ease.
So kind, knowledgeable, and very fair. Highly recommend!!
N. P.
N. P.
Nov 03, 2021
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Yester is the sweetest - came in to browse and she polished my engagement ring and wedding band free of charge.
She even talked me OUT of downgrading my ring (to something more simpler) as my ring is over 10y/o - shows she isn't just looking for a quick sale.

I'll be back!
Brian P.
Brian P.
Oct 01, 2021
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I was referred here by a colleague, and I couldn't be more happy with the service. I stopped by to purchase and engagement ring and Nazo was incredibly informative and helpful. He took his time and explained all the different characteristics of a diamond. I am extremely satisfied with ring.
Alfredo L.
Alfredo L.
Oct 01, 2021
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Design Jewelers did an amazing job on on our wedding bands. Yester and Nazo gave us many options to pair beautifully with my Fiancée engagement ring which was also purchased from the wonderful team. They did a great job on the custom ring based on size and design that i desired. They definitely went above and beyond and made our wedding rings that much special. Will definitely be returning as it is truly amazing quality and craftsmanship. Thanks again for making this as special as our wedding to be.
Roxanne Brown
Roxanne Brown
Sep 16, 2021
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My husband and I are most pleased with the level of service we received from Design Jewelers. We trust Nazo and Yester so much after having the pleasure of getting to know them. We will continue to refer our friends/family to them and gladly rely on their expertise. Thank you Nazo and Yester for your level of honesty and professionalism.
Lisa K.
Lisa K.
Apr 04, 2021
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If you need a ring you care deeply about sized quickly and correctly, this is the place to go. I made an appointment for a Friday afternoon in February. Nazo and his sister welcomed me warmly. They sized two rings for me: an engagement ring and a semi-precious stone in a sterling silver band. They can resize your ring size on site, same day. I had my perfectly fitting rings back within 90 minutes.
Julie H.
Julie H.
Feb 21, 2021
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Always an amazing experience! Beautiful jewelry and beautiful people that truly just want to make you happy and succeed every time! Went in for my wedding band pick up and they shined my engagement ring and brought us a bottle of champagne to take home when they found out our wedding is in two weeks! Truly magical experience! We adore these guys! We would give them 10 stars if we could!!!!
FOLLOW-UP: We went back today for a second wedding band to celebrate our five year anniversary AND we brought our friend who was picking out an engagement ring! As always they went above and beyond for us! we
Brandon H.
Brandon H.
Feb 13, 2021
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First of all, as soon as you walk in, they clean ALL your jewelry before you even look or talk about what you're looking for. My wedding ring hasn't been this pristine and clean since the day I got married. BTW, this happens every single time you visit Pete, not just the first time. Amazing service.
Sima K.
Sima K.
Jan 30, 2021
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My husband and I just upgraded my engagement ring and Yester was very helpful. She helped me with my wedding band two years ago and I still love it. They are very professional, sincere and really do take the time to listen. I recommend them to anyone looking to buy jewelry and when we upgraded my ring I was given a GIA certificate for my diamonds.
Alex T.
Alex T.
Jan 08, 2021
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My wife and I just had another piece of jewelry (new wedding ring) made at Design Jewelers and it came out perfect. Nazo and his team are amazing and worked with us until the final product was exactly what we wanted. If you're looking to get the best quality custom jewelry made in SF, look no further than Design Jeweler.
Alex M.
Alex M.
Sep 17, 2020
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Nazo and his team here are the absolute best! From start to finish, Nazo was there for me to answer any questions and made sure everything was perfect. He is extremely knowledgeable and the customer service is above and beyond. You must come here if you are looking for a wonderful experience and even better diamonds and jewelry!!!
Jennifer B.
Jennifer B.
Aug 09, 2020
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While playing with my dog, my main diamond in my wedding ring must have been loose and my dog jumped on me and it fell out!! Luckily I found the diamond in the grass (I'm super lucky!)
I called earlier in the day and due to COVID, they were only open by appt. Nazo was able to accommodate me same day. I rushed from Vallejo to see if he was able to put my diamond back in (the jewelry store we purchased my ring closed down). They have a onsite jewelers repair, amazing! Most places send your jewelry out. He was able to fix my ring and shined it up and it looks brand new!! I'm so in love
Karin B.
Karin B.
Jul 29, 2020
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The most beautiful, breathtaking jewelry, impeccable service, inviting and best selections are what we experienced during our visits to Design Jewelers. I had my eye on my dream ring that "lived" at Design Jewelers for many years. Now that we are engaged to be married we went back and bought it and it lives perfectly on my finger awaiting our special day. We couldn't have asked for a better group of people to work with. Nazo and Yester, particularly during these unusual Covid times made our visits fun, relaxing and comfortable. Their jeweler onsite sized and sauteed my ring
Max M.
Max M.
Jun 23, 2020
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Awesome experience! Nazo and Esther helped me from start to finish with an engagement ring. They were very patient. Im thrilled with the outcome.

Thank you Nazo and Esther!
Sandy C.
Sandy C.
Jun 23, 2020
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Excellent service. This place lives up to the 5-star rating.

I called in ahead of time and spoke to Yester about getting my engagement ring repaired (which I purchased in Portland). She was very kind and sweet and reassured that she could get my ring repaired but an estimate would need to be done in person.

I came in and she had a look. Basically my setting needed to be melted and reshaped because there was a crack in the band and had become disfigured, and the diamond needed to be reinforced. It was ready within an hour and the cost to repair was only $40.

That easy - I just ended up walking
Deedeelani D.
Deedeelani D.
Jan 26, 2020
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OK YALL. I have to say I love the customer service here. Went to look for an engagement ring for my son, we checked out another store and was greeted with prejudice looks and left. Glad we left there and came here.

We were assisted by TALINE and I must say she was so satisfying with customer service, detailed and knew exactly what we wanted In Our budget.

Super satisfying with her service and definitely listens to what we wanted.

Again, my son and I were just browsing around to about 11 different stores, after our stop here, we definitely stop shopping and decided to end the shopping here
Kenneth C.
Kenneth C.
Dec 17, 2019
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Thank you Nazo and hilda for the engagement ring. From finding the right diamond to the amazing great price! It was easy and hassle free. My fiancé said yes when I proposed to her in New York. And she loves the ring very much! Thank you so much from the beginning to end with the certificate lost in the mail. You made this so much easy for me and I was soooo worried about the whole situation and you made everything right for me.
Danny Fortes
Danny Fortes
Oct 29, 2019
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Great place! Nice people! Engagement ring turned out better than I expected. She loved it!
Louis D.
Louis D.
May 20, 2019
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This review is way overdue. Nazo and his team are absolutely amazing, and I couldn't have been happier with my experience. Beautiful diamond, beautiful custom setting, fair pricing, and impeccable service.

I came in looking for an engagement ring, and visited a dozen different jewelry shops in the mart. Some of the others were clearly full of sales reps trying to get me into whatever they could. Not here. They spent so much time listening to me and making sure they found a diamond that met what I was looking for. They didn't have it in stock, but were able to order it super quickly.
Herbert Stoneham
Herbert Stoneham
Dec 01, 2018
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Highly recommend! Craft work is stunning with great attention to detail. I had own designs for the ring and the band, Maria and Sam went above and beyond to make my ring just like I wanted. I've spent hours of researching and being in many places in the Design Jeweler in CA and with really high expectations couldn't trust many places- if you want quality work highly recommend!
Jason King
Jason King
Aug 27, 2017
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Absolutely phenomenal! I love Nazo and his wife Taline.
My husband and I went in to fix our engagement ring where one of the settings fell out and the ring was a little bit bent. They fixed it in 1 hour! They have an artisan there so it beats the waiting time. We were so shocked and ecstatic because we expected at least a wait time of 1 week. We've done jewelry in Japan before so our expectations were very high. They were absolutely fantastic. Very professional, sincere, informative, accommodating! Everything you would want when fixing your precious diamond.
We also had a necklace made and another
Dennis Molinar
Dennis Molinar
May 24, 2017
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Design Jeweler has been our jeweler for 25 years. They always have a great selection to choose from and Hilda has always provided excellent service. We recently visited to select rings for our 25th anniversary and size adjustments were made right on the spot with minimal waiting time (they even cleaned my older wedding ring and made it look show-room new). We highly recommend them for quality jewelry and excellent service.
Victor Choy
Victor Choy
Jun 05, 2016
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Nazo, he is truly the magic man. I needed custom jewelry made in a ridiculously short amount of time needed for my wife's second anniversary, but he delivered without any compromises in quality. My wife's Tanzanite stone looked even more stunning after the deft hands of Design Jewelers had crafted the final pendant.
Right away, he and his staff were warm and inviting. I was thinking of going further with customizations, but he steered me away from spending unnecessarily and possibly . At that point, I was wowwed by his honesty and professionalism. I'm definitely going to be a return customer.