AAA Jewelers
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AAA Jewelers
BUYING & SELLING JEWELRY Since 1946, our family at AAA Jewelers has focused on providing people in Salt Lake City with the finest custom jewelry and wholesale watches to show you care and celebrate the most important milestones in your life. With over 70 years in the fine watch business we're able to provide accurate and free appraisals.

We buy and sell a wide variety of fine watches. Our GIA certified gemologists carefully inspect every diamond so you'll know exactly how much your diamonds are worth. AAA Jewelers is a family-owned and operated business in the heart of downtown Salt Lake City, Utah. Established in 1946, we have become a name synonymous to quality and perfection - and have grown significantly since then.
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AAA Jewelers is a family owned and operated business in the heart of downtown Salt Lake City. We have become a name associated with quality and fairness in the state of Utah since 1946. We buy and sell fine jewelry, including watches, gold, silver, rings, bracelets, earrings, loose diamonds, antique jewelry, rubies, and other loose precious stones.
AAA Jewelers has been a trusted source of fine jewelry since 1946. From the time we first opened our doors, people have come to associate our name with perfection. This level of perfection is apparent in the careful way we design and craft your custom jewelry. If you wish to have a timeless piece of customized jewelry, simply provide us with a design and we will turn your dream piece into reality.
The engagement ring is undoubtedly the highlight of every marriage proposal. Imagine the look on her face when you get down on one knee, and open the box holding that timeless symbol of love. Make sure that she has the highest quality and most beautifully crafted piece of jewelry to celebrate this new chapter of your life together.
A wedding ring is an everlasting symbol of your love and commitment to one another, and hopefully something you can proudly wear for the rest of your life. Every detail must be perfect and each element of the design should suit both of your tastes. With the help of a reputable jeweler you can get the perfect pair of rings and other wedding jewelry items, no matter what your style preferences and budget requirements may be.
We are the most trusted, reputable, diamond buyer and seller in the Salt Lake valley. We encourage our customers, as well as those looking to sell, to shop around and get a few quotes before working with us. Being family owned and operated, we are able to offer our fine items at wholesale pricing to the public.
Reviews (25)
Liz Foxley
Liz Foxley
Dec 28, 2021
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I couldn’t speak more highly of Triple AAA jewelers. This family is honest, kind, and has a great selection but will make you the most beautiful piece of jewelry if you are wanting something custom. My fiancé and me went to a couple of other retailers in Salt Lake and there was no doubt after walking into triple AAA and talking with the family that this is where I wanted my fiancé to have my ring made. I could not love my ring any more than I do. I will be a customer there for life!
Baylee Rose Montgomery
Baylee Rose Montgomery
Nov 20, 2021
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I had a ring designed and made by AAA Jewelers and it is INCREDIBLE!! Heather worked with me and my budget. I didn’t feel any pressure to go over my budget and I got more than I anticipated. They really are the best. And Heather is an insanely talented designer and craftsman.
Rachel Kuns
Rachel Kuns
Nov 14, 2021
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I took my engagement ring here to be appraised and was quoted half the price of my center stone alone for my ENTIRE engagement ring. They also said the gallery of diamonds around my center stone were cubic zirconia, but I designed my ring myself and know for a fact they are genuine diamonds. The designer of my ring stated to run fast, like personal best lap time fast.
It's disappointing as there are so many fabulous reviews about service, but I would never take another ring here to be apprasied.
Madeline Doyle
Madeline Doyle
Nov 05, 2021
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Michael Jr is amazing! He goes above and beyond for his customers and is incredibly knowledgable on all things jewelry. He helped us create a custom engagement ring and our wedding bands to absolute perfection, even working with us from across the country. We will continue to come back to AAA Jewelers not only because of Michael but because of their high quality products.
Brad Watkins
Brad Watkins
Nov 02, 2021
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I took my wife's rings here to be cleaned and fused. They were fast, friendly, and did great work at a great price. Couldn't be happier to have this place as local jewelery shop.
Spencer Dahl CapturedSLC
Spencer Dahl CapturedSLC
Oct 07, 2021
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Stopped by to peak around for an anniversary gift and had a great conversation with Mike Jr. and Mike Sr. These guys were extremely polite and more than willing to help answer any questions I had. I plan on going back to replace my own ring in the near future. Thanks!
Christy Bills
Christy Bills
Sep 05, 2021
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I've driven past this place for years and didn't really "get it". When I needed a wedding ring, I found them online and thought I'd just stop in. I'm so glad I did. This is an old-school, family-run, "we make them ourselves" jewelers. They don't work on commission, aren't interested in upselling you. I was worried about being in a high pressure situation. But Mike was laid back, extremely informative, wonderful to chat with about what we wanted. This is the kind of business we want to support and keep coming back to. OH! And I got the most beautiful ring! They are really proud of the jewelry they
Jan F.
Jan F.
Aug 27, 2021
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We inherited a large amount of fine and costume jewelry. We needed direction and ideas on how to handle this amount of jewelry. We turned to Mike who was amazing and patient with us. He helped us figure out which pieces to get a certified appraisal for and which pieces were not as valuable.
He was incredibly knowledgeable and friendly.
Haley S.
Haley S.
Apr 30, 2021
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We initially bought my engagement ring in December of 2020. I liked it in store, but once the moissanite was set, the ring looked really different. The stone sat way higher than I liked, and it felt disjointed from the setting itself. While a beautiful ring, I knew it wasn't for me. But by that point, I felt stuck with it. I knew they wouldn't take moissanite back, and I felt scared to ask about my options for selling it back or exchanging it because I did not want to offend them or my fiancé. I felt embarrassed for choosing a ring that I didn't love. But finally, come April of
Boone A.
Boone A.
Jan 27, 2021
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We have used AAA Jewelers a few times and this most recent experience blew our socks off. Unable to come into the store, they took time to understand what we were looking for as well as our budget and presented us with an option that far, far exceeded our expectations in terms of look and value. My wife was over the moon, and while I would love to take the credit, it was really Mike and his team of professionals that delivered yet again. They continue to earn our business over and over again!
John O'Connor
John O'Connor
Jan 15, 2021
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I had a terrific experience at this store. I originally set up an appointment (which was very easy and recommended) and went in with my now fiancée just looking to get her finger sized and see what type of styles the store had and to get an idea for what's out there. As a couple in our 20's this was all very new to us! Mike the store owner and his wife greeted us and you couldn't ask for a nicer couple. In short we ended up ordering a custom made ring that day. There was no pushy sales tactics or overselling, we mentioned what we were looking for and what our price range was and ended up with
Jim G.
Jim G.
Dec 19, 2020
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Rude. I called to inquire about a watch that is in high demand to see if I could preorder or when they thought they would be available. He said he can get them now and in excitement I said "Really! Can you get them at a regular price?" Then he barked rudely at me "NO! CAN YOU?" I said jeez you don't need to be rude about it and he said "good luck buddy".
Well, thanks for wishing me luck because the next place I called was actually helpful. It's going to be several months wait, which I expected, but I was able to get help and at a reasonable price
Stephanie S.
Stephanie S.
Aug 15, 2020
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I highly recommend AAA Jewelers. They are a fantastic family run business. Our salesman was very relational, kind, patient, and knowledgeable. You will not be disappointed with the quality of their jewelry. It is reasonably priced and you get a good return on your investment! We are extremely happy we chose to buy my engagement ring at AAA Jewelers!
Kim P.
Kim P.
Jul 16, 2020
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Don't trust them especially with the pandemic they do anything to make profit including working with dishonest people on the street. They are very low business people. I don't know how much they get pay but they tell you the stuff is real but end up fake.

Don't trust them doing business like them will end hurting inno
Tyra B.
Tyra B.
Dec 01, 2019
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My all-time favorite family owned jeweler in Utah! The best variety from classics to modern plus custom designs awaits you. I was even offered champagne upon arrival- I thought I was back in Vegas! True service and I love supporting locally owned businesses in cities I visit.
Keith B.
Keith B.
Mar 10, 2019
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#1 jewelers in Utah! It's all about customer service at AAA, not to mention the great products. I bought a chain that I ended up not being happy with the length. They easily traded it in for me for the size I needed. My wife has lost small stones from her wedding ring at times and they replace them for a really cheap price. No hassle, no problems, no worries. I love these people here.
Leslie W.
Leslie W.
Nov 02, 2018
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I lost my diamond out of my wedding and was so upset . AAA Jewelers helped me pick out a beautiful diamond and did a outstanding job rebuilding the ring and replacing the diamond. I would highly recommend this to any of my friends or colleagues.
Kelly S.
Kelly S.
May 24, 2018
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Last year my husband purchased a solitaire diamond for me at AAA Jewelers. Unfortunately, my original diamond had fallen out of my engagement ring ( it was not purchased in Utah) due to my irresponsibility of not having the prongs checked!
Yesterday, I went into the store to find a new setting for my new diamond. I want to single out the staff members, Heather and Michael. I thought that I would include some sapphires from a pair of earrings I infrequently wore. Heather drew up a beautiful design that would incorporate the diamond as well as two sapphires. In the end, I decided that my ring
Carolyn S.
Carolyn S.
Dec 29, 2017
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Love AAA Jewelers. Wonderful customer service, great work and just plain friendly. I take lots of jewelry there for repairs and adjustment and am always pleased.
Steve D.
Steve D.
May 20, 2017
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I purchased an engagement ring from AAA and it was a great experience. I had a lot of questions and Mike made the whole process very easy for me. I would highly recommend AAA for any jewelry purchases. They do great work in a very timely manner. I will certainly be back in the future!
Ross R.
Ross R.
Feb 25, 2017
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Best, most honest guys in the jewelry business. Hands down will find the best deals on anything from rings, diamonds to high end name brand watches. Great customer service and will take care of you. If they don't have something you're looking for, they will get it.

Been working with them for over 8 years and will continue to keep coming.
Summer C.
Summer C.
Oct 14, 2016
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I LOVE AAA!! They are the very best in the state for their unique pieces, high quality, and wonderful customer service!! Thank you for always treating me like family when I come to visit, I absolutely adore my wedding ring!!
Liz M.
Liz M.
Aug 07, 2016
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This store provides value. They can solve any problem. Sold my family 5 wedding rings. Made the experiences very special. Class act.
Edward O.
Edward O.
Aug 25, 2015
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Great place with very welcoming people always professional atmosphere. I bought a necklace for my girlfriend at a very reasonable price she totally loves it. I also had them repair a ring where the diamonds kept popping out and they did that for a good price too.
Grant H.
Grant H.
Apr 11, 2015
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Found the perfect engagement ring here for a great price. They have a wide selection on hand, and can have custom jewelry made, if you're looking for something specific. Turn around times are fast and their work is top notch. AAA+ rating