Tag Diamond Jewelry
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Tag Diamond Jewelry
We are western New York's largest buyer and seller of gold, silver, coins, watches, jewelry, bullion, sterling silverware and tableware, estate collections, and collectibles for more than 30 years. TAG Jewelers has served Buffalo and the western New York region by offering unparalleled value, along with providing our customers a diverse range of numismatic services.

We are buyers of every form of precious metal, plus watches, diamonds, bullion, large private collections, as well as estate collections. We are located here in your community, serving our neighbors in Western New York since 1977. Tag Jewelers has more than 40 years in the collectibles business.
Services
Find the perfect luxury watch you've been looking for. At Tag Jewelers, we have a great selection of luxury watches including Rolex watches, Cartier watches, TAG Heuer watches, and more. You can choose from exclusive brands and/or find custom bands here as well. We make buying a luxury watch simple.
Most people are not sure what qualifies as antique item. General items older than 100 years are called antique.

By law antiques are considered to be works of art (except rugs and carpets made after the year 1700), collections in illustration of the progress of the arts, marble, works in bronze, terra cotta, pottery or porcelain, parian, artistic antiquities, and objects of educational value or ornamental character that exist or shall have been produced prior to the year 1830.
TAG Jewelers specializes in buying watches, including wrist watches and pocket watches. Since 1977, we have served Western New York in buying and selling coins, precious metals, and jewelry, along with one of our favorite specialties, watches. We pay instant cash for your watch! Certain brands and models are in high demand, leading to high cash payouts.
Need an anniversary gift? Looking for that perfect birthday present? TAG Jewelers is the only name you need to know! We stock a huge selection of new engagement and wedding bands, necklaces, rings, bracelets, gold chains and earrings. We can also special order virtually anything you are interested in.
Diamonds are expensive for a reason, and that is because they are rare. It does not mean that beautiful stone on grandma's brooch is a diamond because she said so. Make sure it is a diamond by taking it to someone who can tell its worth and its value. TAG Jewelry found and owner Tony Gruppo has purchased countless diamonds over the last 20 years, earning his reputation as an exceptional, reputable and honest diamond buyer.
Reviews (12)
Michael Olyer
Michael Olyer
Dec 23, 2021
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Came to TAG looking for an engagement ring, and they helped me find a beautiful diamond, and ring that fit my budget. They demonstrated knowledge and professionalism and a sincere care for understanding and getting me what I was looking for.
Jason Scime
Jason Scime
Dec 09, 2021
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Best place in the Buffalo area to sell your gold jewelry, diamonds, silver, coins, collectables, comic books, and watches. This jewelry store has been serving Western New York for over 40 years. The store is family owned and have a great reputation. They are honest, trustworthy, and reputable. I wouldn't go anywhere else!!!
Great place to go and purchase an engagement ring, prices are half of the big retail box stores! Pick one out of the showcase, order one from a catalog or design your own. They can do it all!!
Mary Mantione
Mary Mantione
Apr 20, 2021
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The people at Tag worked with me to get first communion gifts and were extremely helpful. On a few occasions I have sold jewelry there and found them to be fair about prices. Would definitely recommend if shopping for quality jewelry and/or selling jewelry, coins, etc
Lisa Kilian
Lisa Kilian
Apr 16, 2021
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Every time I see a commercial for them my blood boils. I had inherited a broach with about 40 diamonds in it that I tried to sell because my baby was having open heart surgery. They were aware of the situation and the owner told me they could get these types of diamonds by the dozens and could only give me $300. I decided to keep the broach because their offer was not really going too help me. I passed another jeweler and decided to stop in to see what they would offer. They gave me $2,000. Very dishonest people. To be fair this happened almost 30 years ago.
Nancy Voss
Nancy Voss
Mar 07, 2021
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My husband bought his wedding band there over 26 years ago I have had my ring fixed there numerous times prongs broke off diamonds replaced and we have always had a great experience all the people who work there are extremely nice and know what there doing thank you for being so kind and caring
Erica Martone
Erica Martone
Jan 24, 2021
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Just had the most lovely interaction with Gary. He was not pushy and explained things to me very politely and efficiently. I learned a few new things about stones too. Will be back to get my diamond reworked. Thanks TAG.
John Scime
John Scime
Sep 06, 2020
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This is a great family owned jewelry store. If you are looking to sell any jewelry, they will give you the most money for your stuff. (Don't bother with that arm and a leg guy... He doesn't pay much.) They have the best prices to buy stuff too. I got my wife's engagement ring for thousands less than the chain stores were selling the same thing for. I will be going there again!
Tyler M.
Tyler M.
Jul 20, 2019
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Worked with Gary to find an engagement ring and eventually wedding bands. He was nothing but a gentleman and treated my fiancé and myself like family. I highly recommend Gary and TAG to all for their customer service and amazing prices.
Joe G.
Joe G.
May 03, 2016
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The gold price they were going to give me was way to low.i got twice the amount at craigs in kemore
Bernadette T.
Bernadette T.
Apr 25, 2014
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I have no idea what the past reviewer , "Michael" is talking about! I have found these people to be the most honest jewelers I have ever dealt with. I have bought from them and sold to them. They are my go-to place. Go in and talk to them. You have nothing to lose and a lot to gain by doing so.
Michael B.
Michael B.
Aug 27, 2012
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This place is a rip off. My girlfriend had a diamond ring stolen and sold to TAG Jewelers. The setting was melted down a day after it was sold to them. She asked for the diamond back and they made her pay $35 to get the diamond that was rightfully hers. Never go here....
Lucas B.
Lucas B.
Jun 19, 2010
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TAG Jewelers is top notch.

They are not just jewelers, they are problem solvers. They buy and sell jewelry, precious metals and antiques, but also can have jewelery made in any style. Basically, you go in and tell them what you need, and they make you happy. My first experience was buying wife's wedding engagement ring. They were recommended by a friend. They were honest about quality and cost, and sold me a GIA registered diamond. My wife loved the ring so much, we returned for our wedding bands and diamond necklaces for the bridesmaids. I've since returned for a "travel"