Offering the finest customer service for five generations, Prudential Jewelry & Loan is your source for the finest in jewelry and time pieces. Our staff includes Gemological Institute of America certified graduate gemologists who can assist you in your search for the perfect piece of jewelry. Our family has proudly served Buffalo and the surrounding community for over 150 years.
For full services jewelers specializing in custom design, refinishing, repair, and watch service, visit Prudential Jewelry & Loan Co. Whether pawning, selling, or buying, discover what thousands of satisfied customers already know, honesty, integrity, and friendly service are our priorities.
For full services jewelers specializing in custom design, refinishing, repair, and watch service, visit Prudential Jewelry & Loan Co. Whether pawning, selling, or buying, discover what thousands of satisfied customers already know, honesty, integrity, and friendly service are our priorities.
Services
If you need a short term loan and don't want to pay the exorbitant rates of a credit card, a collateral loan on your jewelry may be for you. We make loans on gold, platinum, diamonds, precious gems, and watches. There is no need to sell your jewelry when you can borrow against it. Pawning is the alternative to selling your jewelry that makes sense.
With gold prices near all-time highs, you have probably seen the television advertisements urging you to sell your old gold. Now is a great time to sell, but why sell by mail when you can do so face to face? At Prudential Jewelry & Loan, you can be sure that you are getting a fair deal. If your jewelry box is full of old or broken jewelry or you have a ring that you just want to get rid of, bring it in and we will pay you for it.
We have an enormous selection of fine engagement rings, bracelets, necklaces, and watches. We also specialize in custom design and fabrication of wedding sets, pendants, and much more. Come in to speak with our graduate gemologists to select a diamond and build the engagement ring of her dreams around it.
Our showroom is located just outside of Downtown Buffalo near the historic Broadway Market at the corner of Broadway and Mills Street. From the South: Take I-90 East to I-190 North via EXIT 53 toward DOWNTOWN BUFFALO/NIAGARA FALLS. Then take I-190 South to EXIT 4 SMITH STREET. Turn Left onto Smith Street and proceed straight onto Fillmore Avenue.
Reviews (9)
Cornelius Clark
Dec 17, 2021
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Liz Losa
Nov 27, 2021
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Susan Brust
Dec 06, 2020
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Bonnie Urso
Oct 24, 2020
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Victor Aguilar
Jun 20, 2020
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Ubah Badan
Jul 24, 2019
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This store is a RIP OFF!!!! How can 14k gold be $54/gram? lmfaoo this store is outrageously expensive and doesn't have a great selection. I buy 21k gold from Dubai for $47/gram. I tried to give them a chance but can't do it. I will just wait until I go to my African people in Ohio or Minnesota. I hope they close down or change their scamming ways.
Matthew Connors
Jan 03, 2019
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Latoya Hazel
Jul 09, 2017
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These are scam artists! I went to sell my engagement ring because I’m no longer getting married and the ring was bought for over $2,600.00! These rip offs tried to buy it for $125.00 😭😭😭. Absolutely disgusting. 14k gold and Multiple diamonds and they only offer 125.00? Don’t even bother with this place. They’re a sham.
Joey T.
Aug 03, 2015
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Amazing customer service. Staff is extremely knowledgeable and honest. They were able to provide me with an appraisal for insurance purposes. If they do not have exactly what you are looking for on hand, they can create it for you to your exact specifications. The building itself is also very nice inside. If you want a hassle free experience, I highly recommend checking them out.
