Genecov & Genecov
Call now
Call now
Website
Call
At Genecov Orthodontics of Dallas, Preston Hollow, and Plano TX, we want to give you a smile that lasts a lifetime! Dr. Jeffrey Genecov, and our expert staff are dedicated to working with families to provide a fun, comfortable orthodontic experience. We want you to feel confident sharing your smile, and we believe you deserve the best treatments we have to offer.

Genecov Orthodontics provides a relaxing, friendly, and professional environment where we treat our patients as if they are family. We provide the very best in orthodontic treatment and cosmetic options, including traditional braces, Invisalign(R) clear aligners, clear braces, and self-ligating braces.
Services
Our six clinical assistants have 142 years of cumulative experience, which is an average of 23 years of experience in the field! Our administrative staff have an average of 15 years experience in dentistry and provide excellent customer service at Genecov Orthodontics. Most of our staff members are also mothers and understand how to work with younger patients.
Two-phase orthodontic treatment is a specialized process that combines tooth straightening and physical, facial changes. The purpose of two-phase treatment is to maximize the opportunity to accomplish the ideal healthy, functional, and aesthetic result that will remain stable throughout your child's life.
We understand your need to receive treatment in a practice where you feel comfortable, safe, and welcome. Please feel free to schedule an appointment, or stop by for a complete tour of our practice. You will get to meet our team, walk through our office and treatment areas, and learn more about the treatments we provide.
Genecov Orthodontics has been treating orthodontic patients in the DFW metroplex for 62 years! We are proud to have two board certified orthodontists with extensive experience in clear aligners, braces, complex and surgical cases, as well as the most experience in craniofacial orthodontic care in Texas.
If you'd like to share some kind words and smiles, please ask our front desk staff for a comment card at your next appointment. We'd love to hear about your experience! Before braces, my teeth were not pretty! Every six weeks, I look forward to coming to Genecov Orthodontics and getting treated by the kind staff.
Reviews (10)
Debbe Howard
Debbe Howard
Jan 05, 2022
Report
I’ve been going to Genecov Orthodontics for almost 3 years they are the greatest thing since sliced bread! Dr. Genecov, and his staff are like family they all made me feel comfortable. I was new to it all, I was nervous I didn’t know the process but each staff member ensured me that everything was going to be all right. It doesn’t matter your age sometime you just need to be reassured, and Dr. Genecov & staff did just that. One of my greatest highlights, was speaking with Mrs. Angela regarding my insurance coverage she is very knowledgeable, transparent, and very professional she knows the
Yasmin M.
Yasmin M.
Jan 04, 2022
Report
I can't speak for Dr. Genecov himself as I never made it to the point of going in. I can only speak for whomever he has doing the billing lr answeribg questions about the billing. I was referred to his offices by my dentist, so of course I really wanted to go to his practice. However, when I called to inquire about how insurance worked along with the payment plans, I was transferred to one of the shadiest people I have ever encountered. Asking simple financial questions about insurance etc was like pulling teeth! The lady would never answer a question directly, she would backtrack over things she
Justin Ku
Justin Ku
Dec 31, 2021
Report
Dr. Genecov does an amazing job with getting you the results that you want! His staff is always caring and informative. You can tell Dr. Genecov and his team really care about their patients and the quality of care they provide. Definitely recommend!
Domonique Holder
Domonique Holder
Dec 28, 2021
Report
The staff was super friendly and informative . We were able to get an appointment early in the morning and right away for braces. The appointment lasted just like I was informed. Thanks to all of you that made my son’s experience a great one, he is super excited and doing great!!!!
Gissell Lopez
Gissell Lopez
Dec 21, 2021
Report
Everyone in the facility is super nice and attentive. They always make sure the patients are comfortable.
J. Steele
J. Steele
Dec 13, 2021
Report
Dr. Genecov and his staff are amazing! So happy with my results! Will bring our kids here one day.
Sebastian Delgado
Sebastian Delgado
Dec 07, 2021
Report
They make you feel comfortable and amazing at doing there job. I’m gonna miss going
Corby Kraupp
Corby Kraupp
Sep 30, 2021
Report
WARNING!!! PLEASE READ IF CONSIDERING USING THIS PRACTICE!
I was hesitant to start orthodontia on my 8 year old son because I knew we were going to be moving out of state soon; I shared my concerns with the staff and Dr. Genecov. Dr. Genecov convinced me that he needed to start treatment right away and the staff told me MULTIPLE TIMES that I would only be charged for treatments received before moving. My son received a total of 2 treatments before we moved, and Dr. Genecov himself referred us to another ortho in the state we were moving to. Fast forward 2 months, I am getting charges on my credit
Sabrina Castro
Sabrina Castro
Jul 18, 2021
Report
Dr. Genecov himself is amazing although we’ve only had the pleasure of actually seeing him twice over the 5 months we’ve been there. However the same can’t be said about his front desk staff other than Violeta and the dental assistants. I have to constantly reach out every month to the office to request a receipt of payment to which this month, I was told they mail them out. Surprisingly we never once received a receipt of any type prior. For the most part the front desk stuff we’ve had to deal with usually comes across as annoyed, especially if we have any request or questions. Had we
Toni R.
Toni R.
Feb 12, 2021
Report
I first want to thank everyone at Genecov Orthodontics for an amazing 3yr treatment experience. From the moment I walked into their office for a consultation to the day I got my braces off, Dr. Genecov, Dr. Brothers and their staff always greeted me warmly and answered any and every question I had regarding my treatment. Getting braces as an adult made me very nervous at first but they were always so reassuring and reaffirmed my decision with every visit. They promised I would love the end result, and they were right…I am absolutely in love with my new smile. I can’t thank you all enough for