Shallow Jewelers
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Shallow Jewelers
Shallow Jewelers is a 4th generation family owned jewelry store that started business in 1935, and is still family owned today. We specialize in anything from our on-site jewelry and watch repair, to helping you pick out that once in a lifetime family heirloom engagement ring. We pride ourselves on taking care of our customers like they are part of the family.

Be a part of the tradition.
Services
All of our watch repairs are done in store by our certified Master Watchmaker of over 50 years, Richard Trissel. Richard specializes in restoring family heirloom pocket watches, as well as, kinetic, solar, mechanical and self-winding watches. He works on nearly all models. While you wait : Free estimates on your watch repair, battery replacements, and watch band adjustments.
Diamonds symbolize strength, being the hardest substance in the world, and is thus the perfect representation of a lifelong commitment. It is the start of a new life together, an engagement, and a lifelong love. We have an abundance of engagement rings to choose from and customize to represent the unique woman who wears it.
Shallow Jewelers carries both, Natural Mined diamonds and Lab Grown Diamonds also known as Created Diamonds. We will let you make the decision. Which is better for you. General Electric engineers started making Lab Grown Diamonds back in the 1950's. The quality back then was industrial quality. Meaning the only use for the lab grown diamond, was in the use for cutting tools or drill bits.
I went to get my ring plated and not only did they charge less than any other place I've been they did a better job! Best customer service I've ever had in a jewelry store. They back their work 100% and they did it while I waited. Didn't have to come back in 7-10 days. I'll definitely be back and recommend it to my friends.
Reviews (16)
Casey Flewellen
Casey Flewellen
Nov 03, 2021
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Dean and the Shallow team did an amazing job on updating my setting for my ring! When all other jewelers told me it wasn't possible, Dean was able to take my idea to a sketch to reality. I could not be more pleased with the result!
Frank B. Woods Sr
Frank B. Woods Sr
Oct 19, 2021
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Thanks for the warm welcome and swift battery replacements of my custom watches.
Lauren Arne
Lauren Arne
Oct 14, 2021
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Highly recommend Dean and Shallow Jewelers for all of your jewelry needs including repair and cleaning. My husband picked out my engagement ring at Shallow Jewelers after the recommendation from his parents who are also loyal customers. We then went together and picked out my matching wedding band and his wedding band. The customer service is great, and Dean made us feel comfortable and excited about our big purchases. We later brought in a family ring that I was given, and Dean was able to clean and repair this ring within 1 week prior to the wedding, and cleaned up our rings to "showroom" ready
Tyler Petrovich
Tyler Petrovich
Aug 03, 2021
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Dean helped me greatly, finding the perfect ring for my soon to be wife. Couldn't ask for better service, or a more quality diamond with his help. The service and prices were remarkable. Glad to have found what I needed with people who care about their customers and jewelry
Karen Raasch
Karen Raasch
Aug 03, 2021
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Shallow Jewelers is a friendly, experienced and talented store. They go above and beyond excellent customer service. Mike was especially accommodating. They are my go-to jeweler!
Dennis Yoerin
Dennis Yoerin
Jun 03, 2021
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Family owned, free standing building in a neighborhood thats passed through Shallow family for generations. This is our jeweler of choice for purchases, repairs, insurance appraisals and other needs. Staff knows their product and if they don't have in stock what you seek, they will bring it in. It's great to see the same faces in a business. Dean Shallow is on site along Mike M and others. This is a solid and trustworthy retail jewelry store that lives by referrals and repeat clients. Employees have tons of longevity and experience in jewelry. Management wants a sale but just as important is they
Thomas Sturino
Thomas Sturino
Feb 17, 2021
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Love the quality and customer service. My dad used Shallow for decades and I loved coming in when I was a kid. When the time came for my big ring purchase, it was an easy choice to go with Shallow. They recognize me and wife every time we come back and the always take such great care of us. It's worth a visit just for the quick ring polish! Can't wait to visit again
Erica P.
Erica P.
Feb 26, 2019
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If I could give Shallow Jeweler 10 stars I would! Dean Shallow was amazing to work with!! I came into his shop randomly one day with an idea in my head and loose stones. He worked with me right away to come up with a design that I was envisioning. I'd highly recommend Shallow Jewelers for any of your jewelry needs.
Andrea V.
Andrea V.
Feb 08, 2019
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Love, absolutely love Shallow Jewelers. I've been a customer for 20 years plus. The person who I always work with, Mike, is phenomenal. His attention to detail with me and my extended family is so on. I recommend working with him. I'm happy that anything of value that I have purchased has come from Shallow Jewelers.
Beth A.
Beth A.
Feb 22, 2018
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I came in with a tricky broken watch. Staff greeted me right away and were so friendly. They fixed my watch instantly and when I got out my wallet they told me it was free of charge. Great customer service and friendly staff. Would highly recommend and would come back in a heartbeat.
Chris M.
Chris M.
Jul 22, 2017
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We were visiting the area and staying at the RV park at the fairgrounds. The small ring that holds my St. Christopher's medal to the chain broke and I came here to have it fixed. It was close by, that's all I knew, but now I realize I stumbled onto an 80 year old store that is first class in every way. The gentleman that waited on me blew me away when he examined my medal and asked if I went to Italy for it. Well yes, yes I did, but how in the world did you know that? Was it stamped on the back? No, he knew because of how thin it was an being 18k, which apparently is often the case
Matthew F.
Matthew F.
Jan 05, 2017
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Dean Shallow, the owner, met with me and really seemed interested in making my engagement experience the best it could be. I met with him several times to buy my fiancé the "right" ring while also buying small "infinity" rings for my daughters and my soon-to-be step-daughter. He was ridiculously knowledgable and easy to work with. I will recommend him to anyone looking for personal service and wise advice.

It's also a really cool feel in their store. It feels like the family business that it is.
Charles Mather
Charles Mather
Nov 28, 2016
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I needed to have a watch band sized for a watch I received as a gift. I also needed batteries replaced in two older watches. For years I went to Hawkins Clock Center. Because their watchmaker retired, they referred me to Shallow Jewelers. When I walked in, the Jewelry Sales person was attentive to my needs and very kind in finding exactly what I wanted. Their watchmaker adjusted the band, replaced a pin in one of the other watch, changed the batteries and thoroughly cleaned my watches and bands. I found out he is one of the Shallow family and has being doing this for years. Very happy with the
Mark M.
Mark M.
Jun 25, 2016
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Great family owned business run by people who know how to take care of a customer. For me it started with a recommendation from a friend that they were one of only two true watch repair places in Milwaukee. Not only did they do a great job on restoring my grandfather's watch but then were very helpful in picking out an engagement ring and our attendents gifts. Great people!
Alexander Z.
Alexander Z.
May 18, 2015
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This review is for the watch repair portion of this shop, specifically Richard Trissel's services. I went in with an old 1920's Waltham pocket watch. Richard initially thought the spring had jammed, as did I. I left the watch with him for repairs. A few days later, he called me to tell me it had been a loose screw that had come loose and jammed the watch and that the spring was in fine shape. It turns out he had had to ask four different watch shops before he could hunt down the correct screw. What a champ! The repair price was still a tad steep, but lower than initially quoted, and Richard
Benjamin P.
Benjamin P.
Dec 23, 2012
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Friendly, helpful staff makes this an enjoyable jewelery shopping experience. They don't have a huge selection, but there is a good variety of quality pieces. I bought a fairly priced bracelet for my wife a couple years ago which she liked and still wears. Was just in here again and had our wedding rings cleaned. They offered us coffee while we waited, but it was really only about 10 minutes. Just about enough time to peruse the current selections. The rings came back shiny and new, they did a great job. Only thing is I thought the price for the cleaning was a bit much at $40/ring as