Working within your budget, we will help determine the best advertising and marketing mix for your business to deliver results. Indigo & Rice evaluates each campaign based on elaborate analytics, to help determine which advertising opportunities are working to make improvements to deliver a great ROI.
Having a website is the first step, but being found in online search is what really matters. With 30+ years in the marketing and media business, we have worked with hundreds of small businesses across the country in markets large and small. We help our clients realize their goals and profitability by evaluating core business and market opportunities, strategic planning and flawless execution.
Having a website is the first step, but being found in online search is what really matters. With 30+ years in the marketing and media business, we have worked with hundreds of small businesses across the country in markets large and small. We help our clients realize their goals and profitability by evaluating core business and market opportunities, strategic planning and flawless execution.
Services
In the current market it is a known fact that most new customers come to your business through some sort of online activity. This may be through the newer phenomena of a post they saw on a social media platform or through the more traditional means of an online search for a specific good or service you offer.
Increasing your visibility in search engine results through paid advertising is a form of online marketing called Search Engine Marketing (SEM), also known as Paid Search or Pay Per Click (PPC). SEM is a great way to generate immediate results as in traffic to your website and phone calls from prospective customers.
Statistics show that over 75% of all Internet users also use social media. If you have not yet implemented a social media marketing strategy, you could be missing out on a large number of potential customers. Simply posting on Facebook and Twitter does not make an effective social media marketing program.
If your business information is not accurate and complete across the board on all online directory sites, even the most targeted and perfected online marketing efforts will be wasted. When a customer searches for your product or service online, it is essential to your business to ensure they find you in the results and the information they find is both accurate and current.
Display advertising is an effective marketing tactic that is used for branding purposes and utilizes multiple forms of placements that include banner ads, rich media, and more. Display advertising uses elements like images, audio, and video to promote your company's image and messaging. It allows you to effectively target desktop and mobile devices so that your message is seen in the optimal format.
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Henry Paez
May 20, 2021
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