Morrison Smith Fine & Custom Jewelers
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Morrison Smith Fine & Custom Jewelers
Like many children who grow up in family jewelry businesses, Chuck Smith began his jewelry career pushing brooms and going to the post office. Eventually, in high school, he learned the craft of polishing fine jewelry and simple repair work. Charles, Chuck's father, insisted that he "only hired college graduates".

With that, Chuck pursued his interests of math and science at NC State University. Chuck graduated NC State with a Nuclear Engineering degree. After working for the federal government overhauling nuclear submarines for five years, he rejoined the family jewelry business in 1990. Smith has six master craftsmen working with him at the business.
Services
Whether your jewelry simply needs a clasp replaced or you have aged silver that needs to be restored, Morrison Smith Jewelers is your source. Using the latest technology or old-world craftsmanship, we can create that one-of-a-kind piece or restore your most treasured jewelry so it can be worn and passed down from generation to generation.
Our Four C's of Diamonds guide can help you decide on the most important factors when shopping for a diamond. The word carat derives from the word carob, a Mediterranean seed, which has an extremely consistent weight for measuring. The greater the carat weight, the rarer, and more valuable the diamond becomes.
Some people want to buy the biggest diamond possible. Is this always the right choice? The larger the diamond, chances are the more inclusions it likely has, and because it's larger, these inclusions are typically even more visible than on a smaller diamond. But most importantly, if the diamond cut isn't proportioned correctly, it won't return the maximum amount of light through the top of the diamond.
Solitaires are great if you have a stunning singular stone that has been passed down through the generations as an heirloom, many choose to display it in a classic Solitaire setting. This setting generally allows for the maximum amount of sparkle by allowing light to pass in through the bottom sections of the ring.
Garnet comes from the Latin word granatus, meaning grain. Garnet is mostly mined in Southeast Asia, Brazil, and Africa. Occurring in every color except blue, the garnet is a versatile stone, appropriate for a multitude of applications and occasions. Amethyst is a member of the quartz family, and ranges in color from light to deep purple.
Reviews (15)
Ryvre Echo
Ryvre Echo
Dec 09, 2021
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Fiancée and I came in for wedding bands, found what we wanted and had them custom sized within just a few hours! Major thanks to Rob for his personability and professionalism, he had us laughing it was a joyful experience. Highly recommend 👌
Jason Fernandez
Jason Fernandez
Nov 04, 2021
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Went to Morrison to purchase an engagement ring with my girlfriend, she determined her ring size and selected other elements such as halo and cut. I made a second appointment with the same salesperson to select the diamond. When I arrived, she was busy with another client, so I had to communicate all of the ring and diamond information with a new salesperson which was frustrating. A few days later, the original salesperson messaged me that the ring was ready. When I arrived, she asked for my name and why I was there. A month and a half after purchasing the ring, one of the prongs is loose which
Christopher Lucas
Christopher Lucas
Oct 27, 2021
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Joan was wonderful to work with. She was informative and knowledgeable but did not pressure me like a stereotypical sales person would. I knew what I wanted to design and she provided critical feedback that I know will benefit my purchase in the future. I will for sure be a repeat customer!
Matt Suttoni
Matt Suttoni
Oct 01, 2021
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Joan helped my Mom and I pick out the perfect ring for my (now fiancé). I chose Morrison Smith because their ratings are outstanding and they do not disappoint. The store is really nice, clean and calm and I was able to take my time. I was never pressured to up my budget. It didnt feel like they were selling anything as much as helping make the right connection. Joan really helped me navigate without compromising. I was finally able to pop the question and I could not be happier with my choice!
Kay S.
Kay S.
Sep 27, 2021
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Absolutely wonderful experience here! Every single person that helped me was beyond nice and accommodating. They did a beautiful job engraving a watch for my boyfriend. I am so glad I went to them!
Antonia Scott
Antonia Scott
Aug 24, 2021
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I will forever be indebted to Joan for coming to my rescue. I live in Columbia SC and had my engagement ring cleaned and redipped at a jeweler in Columbia a few days before my wedding. When I received it back, it looked dingy and worse than it did when I brought it in. They told me there was nothing they could do to fix it.
My wedding was in Charlotte and I had to leave for Charlotte that day. My fiancé frantically called jewelers near our hotel and Morrison Smith Jewelers told him to bring it in ASAP and they can see what they could do.
I walked in the doors basically in tears. Joan took one
Hunter Bell
Hunter Bell
May 07, 2021
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Awesome experience throughout the entire process! Joan and others at Morrison Smith had exceptional customer service and valued my opinions to turn my ideas into reality! The custom work that I had made turned out amazing and flawless! Joan helped in every which way to provided excellent pricing and quality for the budget I had in mind! Definitely will be returning for any custom work or jewelry!
Jean Cunningham
Jean Cunningham
Feb 10, 2020
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Many, many thanks to Terry for her patience and tenacity in fixing my much-loved necklace. She went way out of her way to help me, and I’m so appreciative of her efforts! Jean Cunningham
Karli Bennett
Karli Bennett
Jan 03, 2020
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They were a bit pricey but did a great job at replacing the chipped amethyst in my wedding ring. Went above and beyond to recap the prongs so the stone would sit more securely and were still willing to honor the original price quoted despite the additional work.
Luke Centore
Luke Centore
May 09, 2018
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I had a break in my ring. They were able to repair and clean it in record time and it looks BRAND new! Super friendly staff AND I highly suggest.
Nan Smith Campbell
Nan Smith Campbell
Jan 31, 2018
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Morrison Smith Jewelry has been a part of our lives for almost 35 years, beginning with a custom designed engagement ring and many gifts for special occasions. Their excellent workmanship, selection and personal touch with each client makes you feel like family.
Becky Brown
Becky Brown
Jan 23, 2018
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I have a couple of pieces of jewelry from Morrison Smith Jewelers and I love the pieces. Their service is excellent .
Sabrina Lane
Sabrina Lane
Jan 23, 2018
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Samantha at Morrison Smith did an amazing job helping my fiance design my custom engagement ring. She really took the time to educate him about the process and the final product was absolutely amazing. Couldn't recommend enough :)
Jessica Burgmeier Medlin
Jessica Burgmeier Medlin
May 24, 2017
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Excellent customer service! They made sure to quickly complete a ring sizing for me, so that I did not have to be without it for long. Will most definitely return for future services!
Alex Hevia Schlindwein
Alex Hevia Schlindwein
Mar 06, 2017
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Beautiful store, friendly faces, great selection. They are the best in town for repair or custom and have gifts of all prices for anyone. Their new custom design center is high tech, you have to give it a try!