Once Upon A Diamond
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Once Upon A Diamond
Above is a photo taken in the 1950s on Broadway, the main street in Council Bluffs, Iowa. The city is across from the Missouri River and Omaha Nebraska. This was our family's first pawn and jewelry shop called Brown's Loans originally erected in 1912 by Nellie Brown. The shop was taken over by her two son's, George and Melvin, in the late '40s.

While Melvin ran the shop, he also mentored and taught his only son, Steve, the pawn and jewelry business ever since he could walk and up into his late 20s. Steve did not immediately take over the family business. He initially wanted to exercise his own entrepreneurial instincts with his personal business interests.
Services
2. We cover all shipping and insurance costs which is for the full amount of the item purchased. 4. We ship all items $500 and over using USPS Priority Mail Express with Signature Confirmation. Please allow 1-2 days for shipment. 5. To guarantee a secure delivery, we do not ship to PO Boxes yet we can accept them as your billing address.
Reviews (8)
Janean Yingling
Janean Yingling
Oct 23, 2021
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The diamond brooch I bought online arrived in one day, beautifully and professionally packaged. Communication with Jordan on the phone and via email was courteous and prompt. This is the kind of jeweler that is experienced and trustworthy. I am very happy with my purchase and buying experience. Thank you!
Lauren Ribeiro
Lauren Ribeiro
Jul 25, 2021
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An amazing buying experience!! I was nervous about buying online but they were great- sending me extra photos and keeping me up to date every step of the way!! Don't hesitate to buy from this great shop!!
Ben Fuller
Ben Fuller
Jan 01, 2021
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Everything was explained in depth and the staff possesses the knowledge to help you find exactly what you are looking for. I had the best purchasing experience that I’ve ever had and will continue to use them
Jake Grandon
Jake Grandon
Dec 30, 2020
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Once Upon a Diamond is a wonderful store with a gorgeous selection of jewelry! The owners are very knowledgeable and personable. Go see them if you can! 10/10 experience!
Cory Lewing
Cory Lewing
Aug 14, 2020
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Great place to shop for fine jeweliry. Love the nostalgic european feeling in the store. Very knowledgeable staff. They know diamonds.
J. Beck
J. Beck
Jun 29, 2020
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Great experience, highly recommended! The staff is full of knowledge and takes great pride in their work. I could not be any happier. My only regret was wasting time going to other places before Once Upon a Diamond! Thank you so much!!!
Keegan Dalsey
Keegan Dalsey
Aug 20, 2018
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First off I want to say that this is the nicest and cleanest jewelry store I've ever been in. The selection is also perfect with a wide range of prices to fit any budget and the owner is also very good about finance. This family owned and operated business has been around for 3 generations and the service shows. The owners will greet patrons with a loving smile and really put the time and effort into giving you exactly what you want. I have bought every piece of major jewelry in my life from this store and I will only buy from this store for the rest of my life.
Caitlin Classic
Caitlin Classic
Aug 22, 2017
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I am so impressed with this business! The quality of the jewelry is as exceptional as the customer service! I purchased long distance, which can be nerve wracking, and it was the best transaction I have ever had. I got the ring the next day and it was packaged beautifully for the holidays. Far exceeded my expectations in every way. Do not hesitate to do business with the fine people, either long distance or in person.
Thank you Jordan for making this an exceptional transaction.