Pier Plaza Restaurant
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Pier Plaza Restaurant
Pier Plaza is the heart of the Bayfield experience. Stay in the Pier Hotel, relax in the Pier Restaurant & Lounge, and let our friendly staff help you navigate local activities and events. Enjoy fantastic views of the lake and the legendary Pier itself, from both the restaurant and from your own room's deck!

See the history wall inside the restaurant, meet the family, and learn about the tradition you have become a part of at Pier Plaza. We're almost as easy to find as the lake itself! Whether you are coming to stay, eat, or just relax for a drink, you'll have a fantastic lake view right by the pier. Our central location in Bayfield means it's also easy to find all the other area activities that will make your visit great.
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The Chequamegon Bay area offers a truly unique Wisconsin experience. Right here on the South Shore of the largest freshwater lake in the world, you can go kayaking in caves, tour islands, hike and bike over amazing vistas, visit Wisconsin's highest waterfalls, go sailing, go fishing, tour fruit orchards, explore art galleries, and so much more.
Situated in Bayfield on the corner right across from the pier, we're just about as easy to find as the lake itself! Just take highway 13 into Bayfield and follow it all the way to the pier. Friday night fish fry: Every Friday from 4:00 to close, offering fresh Lake Superior Whitefish. Voted top 10 by Travel Wisconsin!
Whether you are looking for a full suite, or simply a nice bed to relax in after a day of bay area adventures, we have options for you. Our close proximity to the water makes it the perfect lodging choice if you are planning on enjoying activities on Lake Superior or just want to hear the gentle sounds of rolling waves while you relax.
Pier Restaurant has been family-owned for three generations, and food has been served on this corner since 1954. Come join us, and bring the family! Have some great food, get a drink from the Lounge, see the history mural inside the restaurant, meet the locals, and become part of a Bayfield tradition when you eat at Pier Plaza.
Friday night fish fry: Every Friday from 4:00 to close, offering fresh Lake Superior Whitefish. Voted top 10 by Travel Wisconsin! Whether you're looking for a simple beer or something special, we're here to help you enjoy your day. Be sure to check out our food menu for an appetizer or something heartier!
Reviews (10)
Heidi Blatz
Heidi Blatz
Sep 06, 2021
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Delicious Fish and Chips, Bloody Mary and Carrot cake! Friendly staff with nice outdoor seating and view of Lake Superior
Adam Lutt
Adam Lutt
Aug 28, 2021
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I sat at the bar, very kind and helpful bartender. It's very cozy but well kept. They had a few local/regional beers and all the typical ones as well. I got the Whitefish Cakes per the bartender's recommendation which were unique and very good! I also got the "Trifecta" sandwich. A little too much bread for my liking, but still worth it!
Ashlina Chin
Ashlina Chin
Aug 26, 2021
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Pretty good food and chill atmosphere! If you order a bloody mary, you get a small beer with your order, which was much appreciated. Our guide from the Apostle Island Cruise recommended that we get white fish anywhere in town because it's always super fresh. My sister ordered the fish and chips and it did not disappoint!
Sun Dora
Sun Dora
Jul 23, 2021
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Best fish taco you can ever have. Very delicious and is a must try. Fresh fish from the bay. We had both the sandwich and tacos.
Richard Williams
Richard Williams
Jul 21, 2021
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Had the Friday fish fry! It was great all you can eat trout and/or whitefish, plus three sides. The wait was a little long but their beepers have a long range so you could walk the waterfront while you waited. Service was great, thanks Toni! Will definitely go again
Hector Acuna
Hector Acuna
Jul 19, 2021
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Wow. I’m writing this review while stuffed full of delicious food, smooth beer, and great vibes! My wife (who I married just 11 days ago) and I spent the afternoon on Lake Superior kayaking on a tour led by Skylar, a polite and knowledgeable young gentleman. We saw this place prior to the tour and came back for dinner. Initially we were put on a waiting list for an hour and decided to get some card games from the car and wait by the park. On our way back from the car our buzzer went off. The window said their fish fry was in the top 10 in Wisconsin, so of course we had to try it. Even though
Nadiia Zavalii
Nadiia Zavalii
Jun 17, 2021
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Caesar salad with whitefish and steak sandwich was delicious! Our server Rosa was very nice. Restaurant was very and very clean. We had an amazing time here. We left happy!!!
Stacy Welle
Stacy Welle
May 21, 2021
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Excellent food, great view, and wonderful service! I had the ahi tuna bowl and it was absolutely incredible! My friend had the chicken sandwich with sweet potato fries and loved it as well. This was the only restaurant in Bayfield where we truly enjoyed our food.
Peter Mcgreck
Peter Mcgreck
Mar 19, 2021
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Loved the place. The food was great, the staff was great, the environment was great. For our road trip trying out different restaurants in the state, it's a shame this one is so far from where we live because we would be regulars here.
James Aderman
James Aderman
Sep 25, 2020
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We were delighted to have the fish po' boy sandwich and the fish tacos. The restaurant staff was helpful and friendly. It provides indoor and outdoor seating.