Watsonville Ford
Call now
Call now
Website
Call
Watsonville Ford
We appreciate you taking the time today to visit our web site. Our goal is to give you an interactive tour of our new and used inventory, as well as allow you to conveniently get a quote, schedule a service appointment, or apply for financing. At our dealership, we have devoted ourselves to helping and serving our customers to the best of our ability.

We believe the cars we offer are the highest quality and ideal for your life needs. We understand that you rely on our web site for accurate information, and it is our pledge to deliver you relevant, correct, and abundant content. Although every reasonable effort has been made to ensure the accuracy of the information contained on this site, absolute accuracy cannot be guaranteed.
Services
Watsonville Ford in Watsonville, CA treats the needs of each individual customer with paramount concern. Formerly known as Mid Bay Ford, Watsonville Ford joined the Watsonville Automotive Group in 2019 and we're excited to be part of this family! We know that you have high expectations, and as a Ford dealership we work hard to exceed every customer's expectations.
Please take a moment to complete the following information so that we may better serve you. Once you have submitted your information, you will be contacted by a customer service specialist. Although every reasonable effort has been made to ensure the accuracy of the information contained on this site, absolute accuracy cannot be guaranteed.
We made your Ford the superior vehicle it is today and we want to ensure it remains that way - whether it's taken you 10,000 miles or 100,000 miles. That's why Watsonville Ford offers Ford service and repair, so you have access to the latest specialized technology and precise analysis from Ford trained technicians who undergo regular, frequent training so they're always up-to-date on every component of your vehicle.
As vehicles are updated from one model year to another, there are times when orders are accepted and times when they are closed. If you do not see your preferred vehicle here, please contact us for help. Submit your request by clicking "Start Your Custom Order" and include vehicle preferences in the comments section.
We know how much you love trying to fit a bike into a sedan, but have you tried a truck? The Maverick truck gives you the best of both worlds: compact on the outside, but still big enough on the inside to seat five and store all your stuff. Standard front-wheel drive and impressive maneuverability make getting around the city just as easy as escaping from it.
Reviews (12)
Aaron P.
Aaron P.
Dec 28, 2021
Report
I hate leaving poor reviews (just check my history) but in a business where trust and professionalism is critical, Watsonville Ford really blew it. I saw the vehicle I wanted online and called requesting to test drive a vehicle and set an appointment for between 4:15 and 4:30 as I explained I had to secure a ride and that I would be driving an hour to get there. I explained I was fully ready to purchase the vehicle as my current ride just took a crap.

Well, just walked in and asked to speak to Ivan about the test drive and another sales person said, "bad news, I just sold your car."
Forrest Linderman
Forrest Linderman
Dec 27, 2021
Report
Once again Mr. Gene Caerrero came thru for us. It took nine months to get built , and arrive at Port Huyneme, CA. by ship, but Gene had marked it “hot”, so it was shipped to Watsonville Ford in a few days.
Once it hit the lot Gene got it PDI IN A DAY and delivered it to our home. It arrived in excellent condition, and we are loving it. Thanks Gene…
I. Mendez
I. Mendez
Nov 24, 2021
Report
Great prices and honest people despite current the circumstances. Chip shortage really screwed up the auto industry but I’m glad I was in town and able to get a deal here. Highly recommend this place to anyone looking for a vehicle.
Stephen Robinson
Stephen Robinson
Nov 22, 2021
Report
Adolfo at Watsonville Ford always greets me, listens to what I need done, suggests other services, always a model of good customer service. The work is always completed when promised. I return because of him.
Blanca Mariscal
Blanca Mariscal
Oct 06, 2021
Report
Love their service fleet department. Easy to in and out services :) service counselors are great!
Randy Smith
Randy Smith
Aug 01, 2021
Report
I have been dealing with this dealership for over 30 years and have always had an excellent experience. Most of the staff has been there for years and are still there and provide excellent service. I just purchased a used car from them (this would be about the 7th car I've bought there over the years) and I couldn't be happier. This extends to sales, finance and service. I would recommend them to anyone I know.
G. S.
G. S.
Jul 21, 2021
Report
Adolfo and Watsonville Ford were 100% excellent in addressing issues with my vehicle. I recommend them to others and have confidence that they get the job done right. Adolfo communicated well with me at each stage of the needed repair.
Dane W.
Dane W.
Dec 11, 2020
Report
We had a great experience purchasing a used car from Watsonville Ford. We were pre-approved with our credit union at 2.74% prior to car shopping. Charlie, the sales manager, was able to beat their rates which was surprising but of course we took it! We were purchasing from out of town and when we arrived, the car was washed and ready to go with a full tank of gas. We did the whole process online prior to arriving the day for pickup. The whole process was super easy with no pressure or sales tactics. Horacio, the salesman even helped my wife get her phone connected with Bluetooth. Loved
Theresa A.
Theresa A.
Nov 14, 2020
Report
I would like to thank Alvaro Duran for taking the time to coordinate an appointment for me on getting into a new vehicle without a down payment with my not so great credit. Although I ended up purchasing a vehicle from another dealership close to me, I just wanted to give a shout out to Alvaro and Charlie, the sales managers over at Watsonville Ford in taking the time to set up an appointment, even offering to pick me up from San Jose and take me out there, which was awesome of Alvaro to offer. I appreciate the effort and time you both were willing to give me. Thank you again and God bless.
Jennifer C.
Jennifer C.
Oct 25, 2020
Report
My husband got pre-approved for a loan online (I didn't know this part until later) and picked me up from work so we could "look" at the new 2020 Mustangs, my dream car!

Little did I know that I was going to walk in, get handed a set of keys to take a test drive. Needless to say, I fell in love with the car.

We got back from the test drive and a little over an hour later, I had a brand new Mustang!

Besides being thrilled to have my dream car, the overall experience buying the car was outstanding! John Krbec helped us from start to finish and he made the process easy and enjoyable
Catherine J.
Catherine J.
Sep 12, 2020
Report
As usual the service at this dealer was excellent and they went over and above to make sure all our needs were met. Adolfo even arranged for me to get a lift home and back while they were working on my car. On top of everything they also washed our car!
Chuck B.
Chuck B.
May 10, 2020
Report
I recently purchased a Lincoln from Watsonville Ford/Lincoln during the covid-19 pandemic (more about that later). I was extremely pleased with the entire buying experience. They were extremely helpful before and after the sale, and I never felt pressured or hurried at any time during the process. I strongly recommend them. Read on and you'll see why.

The team at Watsonville Ford knows how to back off and give you as much space and time as needed. Conversely, if I had a question, they would get me an answer quickly - no matter how strange the question. (I'm a tech guy and can ask