The Floral Craft
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The Floral Craft
On a full moon night you will find us conjuring up lush, unique and modern style flowers for weddings, events and everyday bouquets. We dream in deep contrasting tones with opulent colors to create hauntingly beautiful designs. Flora and Fauna continuously inspire us of all things nature and remind us of their true beauty in life.

We are so excited to finally launch a premier shop where we can share some of our favorite products, goods and a little bit of the dark side here in San Diego! Our flowers and gifts are hand picked and made with the highest regard of quality and beauty. By creating a unique online shopping experience, we guarantee you will find one of a kind gifts suited for anyone.
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Hey Ghoul Hey! My name is Danielle and I am the boss lady and dreamer behind The Floral Craft. I am so lucky to be pursuing my dream of becoming a florist and even running my own retail studio. On a full moon night, you will find me conjuring up lush, unique and modern style flowers for weddings and special events.
Now introducing an eclectic experience with our in store workshops. Every month we will try to bring you fun and exciting workshops. Featuring anything from flower arranging to a butterfly pinning class and everything in between. Be sure to sign up for our newsletter to get first dibs on tickets. Our classes are small and intimate to make sure you are receiving the best information and hands on experience as much as possible.
Crystal gazing, palmistry, and other forms of fortune-telling were quite popular during the 19th century. But the most popular was tarot cards. Becoming extremely popular in the Victorian era. Now becoming popular in modern day, tarot readings provide insight and guidance into the spiritual realm. We want to tell a story and help find insight through the cards.
We have conjured up some special potions and blends suited for any self care ritual. We believe in sustainability and flowers or foliage that don't make it in the shop are dried out and used in our apothecary items. All ingredients are organic and are handpicked for quality. We test all items before we share them with you.
We love showcasing out of the box ideas. That is what sets us apart from other flower and gift shops. Introducing our FLORA+FAUNA collection. Our preserved taxidermy collection is perfect for those wanting a little more in their gifts. Add any of our little creatures to your own artistic displays. These guys are sure to strike up some interesting conversations and may surprise your guests.
Reviews (23)
Melyssa K.
Melyssa K.
May 11, 2021
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Danielle is such a fantastic florist with an amazing eye. I used her for my wedding originally planned in June 2020 that was postponed multiple times until finally having an official date on April 29,2021. Not only did she make the whole process painless, but her patience and kindness made the whole postponement so much easier. She was great to work with and made sure to prioritize my new date. The flowers were stunning and more beautiful and perfect than I imagined. She made the day so easy by taking care of setting up as well as moving the flowers used from the ceremony to the reception. All
Jason B.
Jason B.
Apr 19, 2021
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Friday night and the in-laws are in town - uh, oh what should I do? Who has time to plan ahead anymore.... well, driving home I spot this neat, little shop. What a find!

Can't decide what to pick? Not sure what matches? Don't worry. The florist knew exactly what would make my wife smile. Fast, friendly, and affordable. All it took was 15 minutes and I was ready to safely show my face at dinner and no longer empty handed.
Brittney Galvan
Brittney Galvan
Apr 18, 2021
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I live down the street from here and have passed it many times but have never used them before. For my birthday this year my fiance surprised me with a bouquet from here that he handpicked out all the flowers from. They were just gorgeous!!! And i love that each flower he picked out on his own including a flower (i cant remember the name of) that his now deceased mother adores..(so it has special meaning to it) i absolutely love the bouquet and its gorgeous! I will definitely use them again for any floral needs i have in the future
Lost By Design
Lost By Design
Jan 27, 2021
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This is a hidden gem. With amazing floral bouquets, oddities, original art, hand crafted candles, oils and beard wax. The owner makes everything herself and super sweet. Great place for special occasions and gifts for anyone looking for something extra ordinary and original.
Lisa L.
Lisa L.
Sep 28, 2020
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Danielle is amazingly talented! She creates the most amazing bouquets! My boyfriend sends me flowers almost weekly and every bouquet is unique, seasonal and stunning! Thank you Danielle for your work! I look so forward to seeing what your next creation
Martin A.
Martin A.
Jul 23, 2020
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Danielle does an awesome job every time, I have to say this when you hit out of the ballpark. Thank you for all you do
Janie H.
Janie H.
Jul 09, 2020
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I drive by this place all the time on Fletcher Parkway and finally dropped by for a fresh bouquet. Danielle was ready to go and put together a super cute bouquet for me in minutes then I just walked a few steps back to my car in the parking lot. Great visibility and access for a quick drop-in-n-out!
I love the various unique blooms available at Floral Craft. The black paper adds a nice classy touch to the finished bouquets. I came near end of day so I know there was an even better selection earlier. Danielle did a great job with what was there at the time. She keeps the place neat and organized
Hailey Terry
Hailey Terry
Dec 24, 2019
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Danielle is absolutely amazing! Her floral work is spectacular, which you can check out for yourself on her instagram. Her shop is wonderful and she always seems to be coming out with new, interesting products! I've gotten incense sticks, incense matches, crystals, bath bombs, face masks, perfumes, and some really unique preserved bugs from her! She does an excellent job at creating the perfect modern-witch vibe for herself and her customers. Seriously, go check her out if you get a chance, you'll be completely spellbound!
Aimee H.
Aimee H.
Apr 11, 2019
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I have to say, Danielle is the absolute sweetest. I called with 22 minutes to spare and spoke to her asking if I could get a last minute arrangement and she said yes. I got there and she was warm and friendly and her flowers with extraordinary. I told her how I came to get the flowers for a friend who wasn't having the best day and she's into weird spooky things and she made the most beautiful arrangement and it wasn't crazy expensive as you would expect. If I could give her 100 stars I would happily. She deserves it. I will absolutely be returning for any type of floral need and
Cari D.
Cari D.
Feb 27, 2019
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I needed a beautiful Birthday arrangement for my daughter. I talked with Danielle and she knew just what I wanted. I am so pleased with my arrangement and so is my daughter. The Floral Craft delivered the perfect birthday gift!
Thank you Danielle
Jennifer M.
Jennifer M.
Feb 02, 2019
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Danielle is awesome and her arrangements are beautiful. I don't live in the San Diego area but a dear friend who's mom passed away recently does and I needed flowers delivered quickly but beautifully. Danielle delivered....on everything!!!! She was super nice and attentive! Wish she was my florist where I live! Definitely will use her again if need be in the San Diego area!!!
Jacquie Sanchez
Jacquie Sanchez
Jan 10, 2019
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My husband ordered me the most beautiful flowers for Valentine’s Day from this cute shop! I would definitely recommend this business! Great customer service and unique arrangements! Petal on over’
Brian T.
Brian T.
Dec 21, 2018
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I will start by saying this was hands down the most impressive bouquet of flowers I've ever seen. I made the mistake of using an online flower delivery service that never ended up delivering the flowers I ordered. I called around 4:30pm for a same day delivery and she made it happen. She delivered the flowers to my girlfriend after hours. Just an all around awesome experience. Customer service was impeccable. Very pleasant to deal with, and went out of her way to help me out. I won't spend my money anywhere else after dealing with Floral Craft.
Brittany Scott
Brittany Scott
Nov 18, 2018
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Danielle is a master at her craft. We hired Danielle as our florist for our wedding and she fully performed above and beyond our expectations. When we had issues with the domes on our centerpieces fogging she was happy to accept a shipment of anti-fog spray to see what we could do to make our vision work out.
Our theme was Beauty and the Beast inspired and she really brought it to life with out centerpieces. Everyone was delighted with her work.
Her bouquets and boutonnieres are lush and vibrant and totally worth it. When I threw her a curve ball by asking for delicate flowers relatively late
Antonia Marguerite
Antonia Marguerite
Jul 14, 2018
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So my best friend's sent me flowers 💐 from your shop for my birthday. They didnt come in delivery box that needed assembling. Someone hand delivered them this morning. They're gorgeous 🤩😍 Hands down the most beautiful bouquet ever!!! I've driven past your lil shop so many times on fletcher prkwy meaning to stop by. Well, I'll def be only purchasing from you guys from now on with all my floral needs 😍😍😍 Holy moly!
Tara V.
Tara V.
Apr 28, 2018
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Just picked up some gorgeous blooms for my best friend who just had her baby, so happy with the floral design. I will be back to get more gorgeous flowers soon!
Sarah D.
Sarah D.
Jan 17, 2018
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Danielle is magical. She makes the most beautiful floral arrangements and every client I photograph that uses her has something unique and out of this world. She is truly a master of her craft. Her bouquets, to her boutonnieres, to table top arrangements are all out of this world.
Luis G. Serrano
Luis G. Serrano
Dec 22, 2017
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It has been a year now since My wife and I started our relationship with The Floral Craft. We must say the flowers are always fresh, the greens are always green, and the prices are so sweet!
Ana G.
Ana G.
Oct 15, 2017
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My favorite! They sell very beautiful flowers perfect for my friend who recently passed away. im so glad i buy my flowers from this stand and the lady was super nice to us too. Would come back again to purchase more flowers for my friend, im sure she really loves them.
Rachelle A.
Rachelle A.
Apr 02, 2017
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I contacted Danielle about making me a flower crown for my baby shower, and she responded right away and answered every question that I had, and created me the most beautiful flower crown I've ever worn! I picked it up the day before, kept it in the fridge, and the next day it was still perfect and kept all day. Nothing drooped or fell off, and I got so many compliments!
Courtney F.
Courtney F.
Mar 26, 2017
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Danielle just did my wedding flowers. Besides my Bouquet being amazing, Danielle is one cool chick. I told her the color scheme I wanted and left the rest up to her and she nailed it! So pleased.
Include A.
Include A.
Mar 10, 2017
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This review is long overdue but Danielle from Floral Craft is hands down a floral genius and on top of that she's a sweetheart to work with! She not only puts together the most gorgeous flower arrangements but has the best quality flowers around. If you're looking for someone to help you create what you've been envisioning a reality (whether you're planning for your big day, throwing a shower for someone, or putting on a fundraiser) look no further because she will exceed your expectations!

We were fortunate enough to have the opportunity to work with Danielle at our Birdies
Melissa M.
Melissa M.
Jul 01, 2014
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When I first started looking for flowers, I had no idea where to start. A co-worker referred me to Danielle since she was doing her daughter's wedding. I went to her site and spoke with her immediately. I loved what I saw. Plus, I love to support small businesses who are truly talented, but need some help getting out there. Through the planning process, Danielle was a prompt communicator, asked me questions instead of just doing, and I felt she treated me as if it were her own. I wanted thick, "meaty" flowers in varying shades of pink with touches of orange and a splash of yellow