Alima Pure
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Alima Pure is the best choice if you'd prefer not to know you're wearing any foundation at all. Containing just four ingredients, this lightly mattifying powder forms a veil over your skin, rather than sinking into your pores, so your skin can actually breathe. Think silk vs. Spandex, but on your face.

Consider this your non-toxic, go-to luxury lipstick. Alima Pure's velvety formula gives incredible color to lips, all while healing chapped skin with nourishing ingredients. Even better: They've managed to thoughtfully formulate a full and inclusive shade range of satin matte foundation, which happens to be their best-selling product.
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Kate O'Brien founded Alima Pure in 2004 in her attic, when the natural beauty landscape was very different. She wasn't a makeup artist or beauty industry insider. She was a mother and a kindergarten teacher. As a woman founded and run company, empowering and connecting with others has always been at the forefront of what we do.
Create the illusion of summer all year round with this blendable, buildable loose mineral bronzer with a lightweight, natural-looking finish. Add depth and warmth to your complexion while enhancing your natural glow. Apply bronzer where the sun would naturally hit, across the cheekbones, down the bridge of the nose, on the forehead, and over the chin.
This silky-smooth blush has a creamy texture and super saturated color for easy blending and layering. Beautiful worn alone or layered for a custom wash of color. Bonus: Cream Blush comes in a sleek and luxurious refillable compact for easy stowing and minimal waste. Looking for the refill only? It can be found here and fits into any of our small compacts.
Pure, luscious and richly pigmented, our Loose Mineral Blush comes in two finishes in a range of shades to define and accentuate your cheeks with a healthy wash of color. Luminous Shimmer has a subtly shimmering glow, and Satin Matte has a natural flush. I love this mineral blush.goes on smooth.color is soft and very natural, and stays on all day.
Eye Primer prepares the eye area for eye makeup by helping eyeshadow adhere to the lid, so it lasts longer and never budges. Pair it with your favorite eyeshadow. Prior to primer, my eye shadow would be reduced to that crease line before dinner time. No more! With just the smallest amount of Alima's eye primer, my eye shadow stays put from morning until I take it off at bedtime.
Reviews (5)
Stacey Anderson
Stacey Anderson
Dec 12, 2017
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I have been selling Alima Pure products from my Esthetics studio, Wholeness Face and Body, for six years. With the BDIH certification these products carry I am always assured that the ingredients are the purest possible and that the business is ethical. My clients and I Love the products and the customer service has always been exceptional. Keep up the good work ladies!!!
Katie Ramstad
Katie Ramstad
Oct 10, 2017
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I've been using Alima Pure products for over 2 years now and I don't see that changing any time soon! I absolutely love how light and clean the make up feels. Im also and avid worker-outer and I wear there products while working out with zero issue. The make up stays put and does not make me break out! I'm a huge fan and would highly recommend!
Ruth Miles
Ruth Miles
Sep 17, 2017
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I've used Alima's mineral makeup for probably 10 years. I've tried other, cheaper makeups during that time, but nothing compares to Alima's consistent quality. As someone with rosacea, this doesn't irritate, but provides controllable coverage. My faves are 4 Neutral, Carnation blush and Grace eyeshadow.
Ses
Ses
Feb 01, 2016
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I tried for 4 days to order off of their website and each time the system crashed and would not let me use any of the promo codes that they have been sending me on a daily basis. I receive all the spam and was enticed to get some free samples but I was not allowed to use the codes when I went to order. I contacted their customer service which was quite challenging to do and they said that I couldn't use the promo codes on anything that I wanted to order. Then they changed their mind and said I could use one of the codes the system would still not allow me to enter the code. To say I am frustrated
Katrina Dimick
Katrina Dimick
Nov 23, 2015
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Great makeup! their new website and packaging is beautiful and their cosmetics are always great to use and long lasting!