Of the literally thousands of colors on your computer screen, none is more highly visible than bright orange. It's the color of highway safety cones, hunters' vests, search-and-rescue boats and helicopters - and advertising that can actually do something for your product or service.
Since the dawn of the smartphone and other digital advances, we've been increasingly bombarded by constant stimuli - and our brains have gotten used to tuning them out.As we crave more and more information, our ability to pay attention to, or even notice, any one thing has become less and less. This means that companies need to try harder than ever to get through to consumers and grab their attention by standing out.
Since the dawn of the smartphone and other digital advances, we've been increasingly bombarded by constant stimuli - and our brains have gotten used to tuning them out.As we crave more and more information, our ability to pay attention to, or even notice, any one thing has become less and less. This means that companies need to try harder than ever to get through to consumers and grab their attention by standing out.
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When your advertising stands out, it builds more traffic and response with less of a media investment. What's important to you isn't necessarily what's important to prospective customers exposed to your advertising. You need objective, expert advice to take advantage of the difference.
Competition is whatever prospects are doing instead of buying your brand, and often your biggest competition is a behavior (delaying purchase, for example) rather than another business.Let us help you define and go after indirect competition in your advertising, and you'll also reach a wider audience - one your direct competitors have likely ignored.
Competition is whatever prospects are doing instead of buying your brand, and often your biggest competition is a behavior (delaying purchase, for example) rather than another business.Let us help you define and go after indirect competition in your advertising, and you'll also reach a wider audience - one your direct competitors have likely ignored.
As a copywriter and creative director in New York, Miami and Richmond, Bruce Goldman has won 414 international, national, regional, local and industry awards for outstanding advertising creativity and effectiveness.
He's taught at the School of Visual Arts (New York) and the Virginia Commonwealth University School of Mass Communications (Richmond), co-authored Lean Advertising (2003, Oaklea Press), and conducts free marketing workshops as a volunteer speaker for the Richmond chapter of SCORE.
He's taught at the School of Visual Arts (New York) and the Virginia Commonwealth University School of Mass Communications (Richmond), co-authored Lean Advertising (2003, Oaklea Press), and conducts free marketing workshops as a volunteer speaker for the Richmond chapter of SCORE.
Who'd have known it back then? When we started up as an advertising agency in 1995, we were a virtual agency, though we didn't realize it at the time. We thought of our business model as modular: As a strategic partnership of independent, highly qualified professionals in just about every advertising and marketing service a client might need - but only when the client needed them.
Glowing reviews with all kinds of wonderful adjectives are a dime a dozen. The kind of outstanding advertising results that justify glowing reviews are much, much rarer. I just wanted to let you know that so far it's making up 20% of traffic to our blog for the past 6 weeks, and people spend, on average, 4:45 reading it, compared to our sitewide average time on page of 1:30.
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