Every communications challenge holds its own solution somewhere deep down inside. We know how to unearth it. And know we need to think differently about the branding, advertising, marketing, public relations, and sales promotion solutions that work just for you. Personally, I am very fond of strawberries and cream but have found that for some strange reason, fish prefer worms.
Let's discuss how Catalyst can help you attract and keep customers by developing and implementing a full campaign or project-based marketing communications plan.
Let's discuss how Catalyst can help you attract and keep customers by developing and implementing a full campaign or project-based marketing communications plan.
Services
Catalyst Advertising wants to help you create preference for what you do. And help you build strong customer relationships because of who you are. Whether your company is healthcare or high-tech, world-wide or home based, financial services or cleaning services, we operate from a simple creative platform to uncover fresh ideas that attract, persuade and sell.
Soup to Nuts. Simply put, Catalyst Advertising offers a complete range of services ready to handle client needs in public relations, advertising and sales promotion. Both digital and what is left of traditional. Truth is, the branding marketing bag we have is big enough to hold all the tricks, with room for the emerging tech that will surface tomorrow.
Okay, madness may be a bit strong, but sometime around the Catalyst 10th anniversary we realized that three steps is our sweet spot. Too many steps and our focus wanes. So, we created our own marketing communications process. Nothing proprietary, just three steps that require lots of work, cut to the chase and deliver the goods.
More Than a Name. Branding first evolved as symbols stamped on barrels, crates or bags containing products. People became familiar with these "brands, " and sought to purchase them instead of other less familiar ones. Over time, brand came to stand for more than merely a company or its product. Reliable, consistently delivered products gained reputations that inextricably linked their names-"their brands"-to consumer trust in that brand.
Today's media planning, buying and optimizing can have your head spinning with the overload of acronyms like KPI, DMA, SEM, CPM, CPL. PPC, PPV, ROS, RTB, SOV. Thankfully, Catalyst handles all that and more. We start with an IDEA, decide on the FOCUS (awareness, sales, product introduction), develop a STRATEGY, and put a PLAN together using the TV, digital, radio, social, out of home, and print that meets your needs and fits your budget.
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