JOAN HANSEN & COMPANY, INC., AN INTERNATIONAL TRADEMARK LICENSING AGENCY and founding member of LIMA (Licensing Industry Merchandisers Association), combines licensing, financing and promotional merchandising to help its clients create brands that dominate their respective industries in all channels of distribution.
Hansen is unique by virtue of its organization, data accumulation, research facilities, and intensive, diversified experience. Each assignment is conscientiously and thoroughly processed. Hansen is the comprehensive licensing service organization and is equipped to service companies of all sizes with licensing, financing and strategic partnerships.
Hansen is unique by virtue of its organization, data accumulation, research facilities, and intensive, diversified experience. Each assignment is conscientiously and thoroughly processed. Hansen is the comprehensive licensing service organization and is equipped to service companies of all sizes with licensing, financing and strategic partnerships.
Services
THE HANSEN ORGANIZATION IS HIGHLY QUALIFIED, dedicated and has an enviable record of performance. Hansen has structured and innovated hundreds of licensing arrangements. Hansen, by its participation and position, is current on the thinking, attitudes and actions of licensors, licensees, retailers and consumers.
THE HANSEN ORGANIZATION EXCELS AT ADVISING CLIENTS as to whether they are qualified and the degree of success that may be achieved, product categories that will lend themselves to licensing, availability of licensed names or brands, pricing and positioning requirements, potential royalty terms and contract conditions, and the problems and pitfalls in launching and maintaining the licensing program.
In the commercial sense, licensing is the use of a name or concept for a consideration with resulting profits to the licensor and the licensee. As to the licensor, in many many situations, the benefits are primarily the extension of the awareness and appreciation of the name and, secondarily, the consideration of profit potential.
Licensing, when done correctly, can be quite complicated. However, it is a game that everyone can get involved in. At Hansen, we take the time to walk you through the entire process no matter where you are right now. We take you step-by-step and explain what your options are for getting started and how to determine your best approach.
Merchandise, marketing, advertising, and promotion plans and concepts for products bearing the licensed trademark(s) should be attached. The submission with the application should be comprehensive in scope and include projections of operations by product categories, the data may be conveyed in outline form.
Reviews
Be the first to review Joan Hansen.
Write a Review
