Geneva Bicycle Center
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Geneva Bicycle Center
Our main goal is to provide anyone who walks in our door with superior, relaxed service and free information. High quality bicycles, bike rentals, bike components, special orders, tune-ups, and custom fittings on new or old bikes. We are a FULL SERVICE bike shop - always ready to help. The GBC does not sell or give out your email address.

We send out 5-6 emails per year with specials, sale information, and reminders for free service for new bikes purchased here. We also like to reward our email customers with coupons only available through our emails. I've bought 3 bikes from these guys and will definitely be buying more in the future!
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The GBC has the largest inventory in Central New York of bikes, clothes, parts and accessories and has been voted top 100 bike shops in the USA 10 years in a row. We draw customers from far and wide because of our knowledgeable staff, our incredible selection, warm atmosphere and dependable service department.
We offer repairs on most makes and models of bikes. We also stock parts for just about anything, and we'll special order what we don't have. We are happy to answer your questions, big or small, and also offer free estimates on all repairs while you wait. We are truly a full service bike shop. When looking for a replacement part always attempt to bring in the old part; or better yet, the whole bike.
Many of our employees have been working with us for years and carry a deep passion for biking. We're also a tight-knit group who likes to trail ride together on our days off. Get to know us here or stop by the store! The GBC staff is the best - period. The entire staff is completely comprised of some of the most competent cyclists around.
Reviews (17)
Joe Margulies
Joe Margulies
Jan 13, 2022
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GBC is an exceptional bike shop, w a terrific selection, extremely knowledgeable and helpful staff, and superior service. I’ve been riding for decades and it is hands down the best bike shop I’ve ever known.
Sam Michel
Sam Michel
Nov 19, 2021
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I always love going to the GBC. They employees are always very helpful and friendly. Some of the most knowledgable people I’ve ever met in regards to bikes. Their prices are very affordable, and their work is very good.
David Bragg
David Bragg
Nov 05, 2021
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The staff is friendly and knowledgeable and takes their passion for cycling and translates it into excellent service for everyone who enters the establishment. Bikes, parts and accessories and quality service is what this place is all about. Been doing business with GBC for many years and feel like one of the family every time we are there.
Paul Vanbortel
Paul Vanbortel
Nov 02, 2021
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Paul VanBortel
Currently ride with Sidi road shoes I bought 13 years ago and still in great shape. Have also bought gloves, socks, booties, shirts, tires and a bike rack, all great quality. But the main reason I keep returning are the two bikes I have purchased there over the years and the consistent, quality service your staff provides to keep them in tip top shape. The Giant Revolt gravel bike I bought last year is so much fun on any surface that I can’t wait to get out on it every chance I get. No other place to go for biking needs in the area.
William Krause
William Krause
Oct 20, 2021
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A couple of weeks ago, I came into the shop without an appointment and needing repair on my bike to get through the last few days of Ironman training and the Ironman event itself. Mark Hartman, master mechanic, dropped other work to diagnose and craft a fabulous fix on my Cervelo gear cable, at frame entry. Then, he suggested a couple of tires that would be faster and offer decent flat protection. Well the big day, Ironman Indiana, was last Saturday and, thanks to you, my bike was a super-star. I rode the 2nd fastest bike time in my age group and averaged 18.5 mph for the full 112 miles, a speed
Edward Schmidlin
Edward Schmidlin
Aug 25, 2021
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I’ve been shopping at Geneva Bike Shop for the past decade. They are a gem in the small town of Geneva, NY. Jim, the owner, knows how to hire and train good people who are customer focused and passionate about biking. While it may be a bit of a drive (60 miles for me), it is worth the time and energy to shop there.
Elizabeth Dissin
Elizabeth Dissin
Aug 19, 2021
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Service was friendly, knowledgeable, helpful. The person who served me (Tim, I think?) was very generous with his time, answered all my questions, and recommended products (without being pushy in any way) to make my riding experience the most comfortable and safe it could be. I will continue to shop here and absolutely recommend it to others.
Eric Barnes
Eric Barnes
Jul 14, 2021
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GBC has very knowledgeable sales staff who offer honest assessments with no pressure to buy. They back up everything they sell and will always work to fix any problems you have with something you bought there. I've also never been more confident about bringing my bike into a shop for service.
Christopher Clark
Christopher Clark
Jul 14, 2021
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Bought 5 bikes and a bike rack from this place and couldn’t be happier. The owner knew our situation and the big trip we wanted to take and helped us get everything we needed to make our bike trip a reality. Super knowledgeable and friendly but honest. Amazing buying experience.
Kevin Bolis
Kevin Bolis
Sep 27, 2020
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Suzanne was very polite on the phone and extremely helpful once I arrived at the store. The store was very busy, but she helped me right away, made sure that the bike was fitted correctly, then sent me away on a test ride! After riding, she was able to address all of my concerns without pushing me to purchase this particular bike. I bought the bike and went for a 15 mile ride a day later...she was 100% correct. The bike fits me perfectly and is an awesome ride. I'm from NJ and will drive all the way to Geneva the next time I purchase a bike.
James D.
James D.
Aug 20, 2020
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I am on the road and had a minor issue with my shifter. They sanitize my bike and fixed immediately with no charge.

Unbelievable!!!

Thank you!!!
Richard L.
Richard L.
Jul 01, 2020
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Jim was easy to deal with and on day when there were 5 other people waiting he was patent and helped me through a issue with my Bike. The shop is knowledgeable and has a good selection - but more then anything else I was treated fairly and would recommend them without any reservations.
Zenon C.
Zenon C.
Mar 06, 2020
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A great bunch of people. I brought in an ebike with some issues that i did not buy there. They still treated me as a valuable customer and took the time to explain my bike problems. No wonder they're in the Top 100 bike shops in the US.
Megan R.
Megan R.
Jul 22, 2018
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Cool store! Came in to get some bike pedals removed and new ones put on. They took care of us immediately. We had the wrong size pedals so they advised us and sold us the correct ones. The technician also found a broken clasp and fixed it!

Pricing was as expected. There is a lot of accessories and bikes to choose from. Trek dealership.
Susan K.
Susan K.
Jul 16, 2018
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These guys totally came through for me when I needed emergency complicated work done on my tubeless tires for the musselman triathlon. They fixed the shoddy work my home bike shop did. They did a fantastic job!
Brian H.
Brian H.
Jan 27, 2017
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Quite simply the high water mark for what I believe a specialty bicycle store can/should be. In an era when the "local bike shop" is an endangered species, the guys and girls of Geneva Bicycle Center continue to prove that they are sill vital, relevant, and utterly worthwhile. I have worked in bike shops for more than half my life, owned a successful store myself for 6 years, and now that I closed my own store, I am proud to call myself a customer of one of the greatest bike shops anywhere. I can recommend this business and each member of the staff for everything from the simple repair
Erik H.
Erik H.
Aug 09, 2015
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Great bike purchase experience. Jim and his staff are knowledgeable, helpful, and considerate of true needs and budgets.

No pressure. No aggressive 'up-selling'.

Worked with me via phone, e-mail and in-person, to find the perfect bike and seat. Tried a few of each.

They also answered all of my questions, as I had done a bit of research before going into the shop. I'm not an avid biker, and felt completely comfortable asking 'basic' questions.

HIGHLY recommend.