Crane Optical
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Crane Optical
Until further notice, masks must be worn when entering the building. Our office is cleaned and disinfected between every patient to assure the cleanest environment possible. We practice safe social distancing in the office when patients and others are in the building. Thank you for your support and understanding!. VSP is now offering Individual Vision Plans for the 43 million plus without vision insurance.
Services
Providing quality eye care is a family tradition at Crane Optical. We have been caring for individuals and families in Oakland, Wayne, and Macomb counties since 1949 and we're one of the longest standing operations in the community. Our practice was established by Dr. Leonard Crane, Dr. Howard Crane's father in downtown Ferndale and has remained in the same location ever since.
Dr. Crane will perform several tests on your vision and will screen your eyes for retinal and corneal disorders. Afterwards, Dr. Crane will discuss your test results, explain your prescription, and give you a better understanding of your overall eye health. Internal and External Eye Health: An internal and external exam of your eyes for signs of possible disorders, such as cataracts or retinal problems.
Howard E. Crane, O.D. I treat patients as more than just patients. I treat patients like family. Like I've been doing since 1972, and like my father before me, who began our practice way back in 1949. You might say that providing your family quality eye wear and quality eye care has been our greatest family tradition.
At Crane Optical, we are committed to providing full professional services. Dr. Crane, a qualified, registered optometrist is waiting to answer any questions you may have regarding the health of your eyes or the lenses you wear. You can contact us via email at service@craneoptical.com or by phone during office hours at (248) 545-5600.
This notice describes how medical information about you may be used and disclosed and how you can get access to this information. Please review it carefully. The privacy of your medical information is important to us. The law requires us to keep your protected health information ("PHI") private in accordance with this Notice of Privacy Practices ("Notice"), as long as this Notice remains in effect.
Reviews (24)
Guadalupe Logan
Guadalupe Logan
May 29, 2021
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The best health care experience I've ever had! I've simply never had so much fun at any doctor's office. They treat you as if they've known you since day one.
Ben Wheeler
Ben Wheeler
Mar 01, 2021
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I understand the desire to close the office due to an uptick in Covid-19 cases, but my prescription information has been held captive for more than a month at this point, and I have not been able to get glasses from a business that is open. I have tried calling multiple times and also contacting the office via the website, but have not received a response. +1 star for a decent exam and an overall pleasant experience, but in my opinion, not having a single person on call that can do this is not responsible to your patients.
Kat L.
Kat L.
Nov 03, 2020
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I've been going here for almost 20 years. Dr. Crane can be very over bearing when it comes to your exam and it can seem annoying and condescending. BUT It's actually care and attention. My vision is horrible and I've tried other cheaper/ faster routes. He's the best. Plus it's a local small business I support.
Nathan C.
Nathan C.
Oct 07, 2020
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This doctor was unfriendly from the start back in 2019 when I first saw him and told him I wanted to look into contacts but I was on a budget. I bought some contacts (not as much as he wanted me to buy) and chalked his attitude up to a bad day. COVID comes and understandably they’ve been closed, however I’ve been reaching out to them for my prescriptions and they haven’t returned a single email or phone call since April 2020! I get being precautious but just turning your back on your patients because you aren’t selling services?? What a great practice... I guess this guy decided that if
Robert F.
Robert F.
Nov 17, 2019
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Dr Crane doesn't listen to patients or have patience. When told what I needed, he didn't listen and didn't communicate with his staff. When I went back because the glasses weren't suitable for my needs, he made many excuses and once again didn't listen.

At least he gave me a refund, but in the end I didn't get glasses or the kind of personalized care and attention to detail I had hoped for. Disappointing.
Meaghan B.
Meaghan B.
Jul 21, 2019
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Crane Optical is small town first rate customer service at its finest! I grew up going to OptimEyes and my experiences there were always exhausting. I would be there on an average of two hours (add a couple more if I was looking for frames) and I would always have to wait for help. Crane Optical is straight to the point and you are the main priority during your visit. I love that it is also close to my home. Dr. Crane is super knowledgeable and is eager to share information about your eye health with you!
Alyssa Werner
Alyssa Werner
Nov 12, 2018
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This was my first visit with Dr. Crane but he seemed very knowledgeable. The staff was super friendly and helpful; they helped me pick out a frame which always takes me forever and they worked with me when I realized I didn't have the proper form of payment with me.
Demetrius J.
Demetrius J.
Oct 20, 2018
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Very polite and helpful. They're also very precise with the exams. Very quick to respond to my emails (questions) and recommended brands/glasses that was within my budget.
Les O.
Les O.
Sep 26, 2018
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Very thorough and informative exam, got me in & out quickly and had my contacts in stock! My second year coming here and I plan to return next year!
Lesley H.
Lesley H.
Aug 03, 2018
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Very thorough and professional. Never have any trouble finding an appointment time that works with my schedule, and I never have to wait long once I've arrived. Dr. Crane always hooks you up with lens solution samples and rebates. Would highly recommend!

Update 8/3/18: Once again, great service as always! Very professional and timely!
Melissa B.
Melissa B.
Jul 16, 2018
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Love this office! I've been a patient here for 5 years and there's a reason why I haven't left. Dr. Crane is very kind, thorough, and tends to have the latest and greatest in eyewear. The selection of glasses is great. I picked a men's frame and they bent the frame slightly around the ears to keep them in place better and have done adjustments for free when they get looser with time. The same frames were damaged twice and they gave me an amazing discount to replace the frames. One year I didn't want to replace my frames so they gave me a discount to just get lenses. I was
Kim H.
Kim H.
Apr 15, 2018
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Dr. Crane and his staff are very friendly and welcoming. Dr. Crane takes the time to explain what each part of the eye exam is and why he does it. He also takes time to answer any questions you have.
Stephanie Anne B.
Stephanie Anne B.
Mar 28, 2018
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Dr. Crane and his staff is very friendly and very thorough. Dr. Crane explained everything he was doing before he did it and explained my results in a way I could understand. The secretarial staff, Christy specifically was great. She was flexible with making appointment times and even helped my wife and I reschedule easily when we had something come up last minute. Great exam, great place!
Erin M.
Erin M.
Mar 07, 2018
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My annual eye exam and contact lens fitting... I usually dread this like there's no tomorrow. All day today I had been dreading the appointment, and it was with a new eye doctor in a new town so my nerves were higher than usual.
I chose Crane Optical based on Yelp reviews and I'm SO HAPPY I did. As soon as I walked in the door, it confirmed why I wanted to live in Ferndale, the exceptional people I've met. Chatting with the girls up front during my extremely short wait to see the doctor felt like it was routine.
Dr. Crane, how do I begin... His knowledge of the field is stunning
J. B.
J. B.
Jan 23, 2018
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I've been going to Target Optical in Troy for the past 5 years, but a new job leads to new insurance, and Target Optical is not in my new insurance's network, so I had to find a new place. I went for new glasses and contact prescriptions.

The office is open on Saturdays, which was very convenient for me. As soon as I opened the door, there was a distinct odor. Not necessarily unpleasant, but kind of an overheated older building smell. The office itself could stand to be modernized. Again, I'm comparing to the flashy, sterilized, bright lights of Target, so to many this may not even
Dana W.
Dana W.
Dec 22, 2017
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I have been a patient for 4 years. No other eye doctor could properly fit me for glasses. The glasses would be uncomfortable. I am so glad I found Doctor Crane, now I wear my glasses with no issues.
Jake B.
Jake B.
Oct 14, 2017
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Dr. Crane is a nice and friendly guy. I recommend coming here. The exam was pretty quick and he was able to get me a more accurate prescription than I had previously. I definitely recommend.
Carmen Walker
Carmen Walker
Oct 04, 2017
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Great Doctor! Great staff! Great location! Dr. Crane is amazing. Very professional and friendly. He's efficient and thorough and really makes me feel comfortable. His staff is also great... so welcoming and helpful. I'm always greeted with a smile. The office is conveniently located right in the neighborhood.. fast and easy to get to. Highly recommend Dr. Crane!! 5-stars!!
Kenneth Miller
Kenneth Miller
Oct 04, 2017
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A very pleasant experience for me. The staff was very nice.and Dr. Crane is a gentlemen a nd very easy to talk to. Their selection of eyeglass frames was impeccable and I had trouble trying to choose from one. I highly recommend anyone who needs an eye exam or eyeglasses to see dr. Crane and his staff. I know I will be going back every year.
Rose B.
Rose B.
Jul 13, 2017
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Crane Optical is great! They have a great selection of glasses that were on trend and offered the latest contact lenses. The doctor was thorough, friendly and even did a glaucoma test without the puff of air!

Check out the museum of glasses by reception! Some of the old glasses are now en vogue.
Bianca Tinley Daniel
Bianca Tinley Daniel
Jan 02, 2017
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This was my second visit to Crane Optical and I am just as happy as my first. I received a recommendation from a co-worker last year and I'm glad to have gone. They're friendly, professional, and able to inform you of insurance coverage. This a great small business that's big on SERVICE!
Katie P.
Katie P.
Aug 17, 2016
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I had the best experience here! The entire staff is kind, helpful and extremely accommodating. Dr.Crane is the absolute best, throughly explained the exam and made sure I understood things. I loved that he didn't rush through things, took the time to make sure my lenses were the right fit.
I highly recommend Dr.Crane!
David Polk
David Polk
Aug 12, 2016
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I have been trying to find a new eye doctor every year for the last 10 years and I am happy to finally find a doctor I want to stay with. The office was very clean. The staff was all very friendly and Dr. Crane was excellent. He was very sincere and you can tell he cares about what he does.
Lisa H.
Lisa H.
Aug 04, 2016
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Update on previous post. They were more than accommodating regarding my paying in full when my glasses were ready. When they were ready, the quality was 100% better than where I used to go, which was a chain optical center. My only complaint was I thought the tech who adjusted my glasses was a bit too rude and abrupt for my taste; however, he did the adjustment just fine. Perhaps I caught him having a bad day, but I really did think he was just a bit too rude. I did let staff know. They also suggested that I use my old frames for my reading glasses, further reducing the cost of my second pair