Atkins Bike is conveniently located on the west side of Verona, just minutes from Madison, Wisconsin. Dan Atkins has been in the bike business since the mid-1960s and is well-known for his ability to service bicycles of all makes and vintages. The shop offers an extensive array of quality bicycles and tandems, as well as bicycle clothing, accessories, and parts.
At Atkins Bicycle Shoppe customers always receive the time and attention they deserve, whether picking out a new bicycle or getting a bike serviced by the area's best mechanics.
At Atkins Bicycle Shoppe customers always receive the time and attention they deserve, whether picking out a new bicycle or getting a bike serviced by the area's best mechanics.
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My father and grandfather decided that the west side of Madison needed a bike shop. They went on to become one of Schwinn's top ten dealers, and Madison's first "total concept" cyclery. My brothers and I grew up working on and selling bikes. Monroe Street in those days was Madison's far west side and a thriving business community.
Adams is dedicated to creating innovative, kid-focused products that make riding bicycles safer, easier, and more fun for the whole family. Trail-a-Bikes are sturdy, easy to use, and easy to store, and they enable whole families to get out and share in the benefits of a healthy, active lifestyle. The Adams lineup offers a graduated program that encourages small children to build their confidence while learning the fundamentals of cycling.
Garmin is known for making excellent GPS navigation systems for cars. The good news is that they've put that same effort into making lightweight and accurate devices for bicycles as well. Garmin's bike GPS systems, such their Edge line, pinpoint your location while keeping you aware of your speed, cadence, distance traveled, and more.
Specialized has been an innovative pioneer in the cycling scene for decades. It is one of the world's largest bicycle and equipment brands, producing a vast range of bikes, helmets, shoes, clothing, and accessories of all types and disciplines. It was founded in 1974 by Mike Sinyard, who still runs the company from his hometown of Morgan Hill, California, today.
Adult tricycles are made with a low "step through" design, making mounting and dismounting much easier than a traditional bike. They come with big tires that ensure a smooth ride, have raised, ergonomic handlebars that are easier to reach and grip, and offer oversize seats (some even have backrests) for comfort and support.
Reviews (17)
Bruce Bartle
Dec 05, 2021
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Paul Hanson
Aug 24, 2021
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My go-to bike shop! Incredibly knowledgable and friendly, plus great mechanics. I have popped in with broken spokes, squishy brakes, and clicking bottom brackets, and they get me back on the road pronto! Definitely kept me rolling through the pandemic. Plus, it's a local family operation, and that shows with how much they care about bicycling and their customers.
Mark C.
Jul 31, 2021
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One of the most amazing bike shops in the country! I brought the impossible restoration project: An original family-inherited vintage 1970s Taiwanese touring bike. Bob's team took it in, assessed the problems, and effortlessly restored the bike back to its glory days for an unbeatable price. No one else could have perform this job nor would they want to, but Atkins delivered 200% so I'm truly thankful!
Hendrix Drake
Jul 21, 2021
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Justin Wilder
Apr 23, 2021
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Andrea Hansen
Apr 02, 2021
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Outstanding, just great! Everything a bike shop should be and then some...they were friendly, kind, and thorough and made darn sure my bike was set up the way it should be. I sincerely appreciated their expertise and the genuine care they put into the work. They clearly care about safety and we'll definitely go to them for any of our future bike needs!
Nicholas Davis
Feb 22, 2021
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My wife and I had our bikes overhauled, at Atkins Cycle, in Verona. By far, the VERY best bicycle service we have ever received, at an extremely reasonable price. Everything they fixed is spot-on perfect. The brakes are BETTER than when I bought the bikes. If you live in Verona—or even if you live in Madison, I strongly urge to you shop for bikes and get your bike repaired at Atkins Cycle, in Verona. The nicest, most competent, thoughtful, careful and dedicated bicycle store I have ever visited. They were super attentive to us and to our bikes, unlike the larger bike stores in Madison. These
Ruth HUrley
Jan 07, 2021
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Top-notch service all the way around. Trustworthy recommendations especially regarding budget constraints. They cater to elite riders,recreational, senior citizens, and children. They listen and they will not steer you wrong. They will give you pros and cons of all the options.I appreciate them a great deal And would not go elsewhere for work on my bike. They will work with you till everything is absolutely Perfect without overcharging you
Sean L.
Dec 04, 2020
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Margie Messinger
Jul 04, 2020
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Wonderful customer service. Stumbled upon this shop while looking for a part for my son’s bike. I called several bike shops without luck and then I called Atkins. They had the part, set it aside and my son’s bike was up and running that afternoon. They’re also servicing two kids scooters for me. I will give them my business from now on.
Dj L.
Jun 19, 2019
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Scott S.
Jun 18, 2019
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Staff was very helpful in renting bicycles during our visit to Madison. The shop is only a couple blocks from the Military Ridge Trail, which makes for a wonderfully convenient ride. We cycled on the trail two days in a row, one direction one day, and the other way the next. Note that you will need to bring your own bicycle helmet, as they don't rent them (or buy one there).
Lori R.
Aug 17, 2014
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Madcitymom H.
Apr 12, 2014
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My husband and I recently traded in our bikes for new Specialized bikes at Atkins. I think that is the only brand they carry for new bikes. Atkins' honored the sales price of a local competitor which I appreciated. We weren't really in the market for new bikes, but it was time to take our used bikes in for a tune up. They were originally purchased used at Budget but I didn't want to have to haul them back and forth from Fitchburg so I thought I would look for a more local shop. Besides, I like to support smaller businesses as long as they are worthy of my support. Doing my
Robin W.
Jul 27, 2013
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I've had the mechanics at Atkins do major and minor work on my 15-year old Cannondale over the past 3 years, as well as 2 kids' bikes. I also bought a Specialized bike here.
Dan, the owner, his daughter, and several mechanics/employees have consistently been prompt, professional, friendly and competent in customer service and quality of work. I love to see their dog Honey at the shop - the gentlest and sweetest dog I've ever met.
The prices have always been reasonable and true to estimate. And I learn something new about bike maintenance or technique every time I visit.
I really
Dan, the owner, his daughter, and several mechanics/employees have consistently been prompt, professional, friendly and competent in customer service and quality of work. I love to see their dog Honey at the shop - the gentlest and sweetest dog I've ever met.
The prices have always been reasonable and true to estimate. And I learn something new about bike maintenance or technique every time I visit.
I really
Marianne B.
Jul 25, 2013
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I am visiting the area from out of town. We come back once a year. I'm borrowing a friends bike and her back tire disintegrated as I was pumping it up. Thankfully not while I was riding it! I wanted to replace the tire but did not want to spend a lot of money. I called a few shops in the area and Atkins had the best prices on tires. Plus Dan (the owner) is about as sparkly as they get. He radiates joy -- definitely loves his business. The shop has a good vibe.
John G.
Jul 18, 2013
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I took a glorious swan dive off my bike on a trail in Verona, which resulted in a completely bloody right side of my body, a torn jersey, and some ghost shifting in the middle of the cartridge on my new Trek. Thankfully, I bit it only a few blocks from Atkins'. I came in, and the initial mechanic first asked me if I was okay. She then took a brief look at my bike, and turned it over to Mike. Mike did a thorough job looking over the gears, the spokes, the cartridge, and all other components. Thankfully, he found no damage to the bike from the spill. Furthermore, he gave the bike a minor tuneup
