We have good stock of parts, gear and bikes (more coming and good custom options) - not all of what we have is on our site and best to send us a note or call. We love to help where we can. We truly thank you for your support, trust, patience and understanding that we are all humans. Sometimes we do not get to say it enough, but ThANK YOU. Whether you're just starting out or a seasoned cyclist - we've got a ride or event that's right for you.
Services
We really really really like to ride bikes so much so that we ride them everyday. Our main goal in being here is to provide you with the assistance and education to get you on a bike more often and make each time as awesome as it can be. We believe that you don't need anything more than a bike to be a cyclist.
From bikepacking and gravel grinders to everyday adventure rides and group trekking, Devote Advanced has what it takes to stir your backcountry desires. Lightweight Advanced-Grade Composite frame and fork keeps your ride lightweight so you can pack on the gear. Versatile Clearance for 45c tires, three water bottle mounts, and smart mount system for racks and accessories, this bike meets the demands of your next journey.
Discover a little mischief and unknown territory with the trail-ready Embolden, the perfect bike to get you onto the trails and singletracks. Trail Confidence 130 mm front travel and 120 mm rear travel, plus confidence-inspiring geometry, and disc brakes. Accessible Performance Equipped with single-pivot Flexpoint suspension design, and tuned specifically for women, Embolden is a highly capable, trail-versed dual suspension bike.
SPIN WITH A SMILE Everything you need to tap into the pure and simple joy of riding a bike. With its comfortable rider position, 8-speed gearing and wide, smooth-rolling tires, Vida will get you spinning with a smile on your face. It has disc brakes for smooth stopping power, plus a comfortable saddle and grips.
KEY PERFORMANCE FACTORS Casual Comfort An upright riding position, flat handlebars, and 3F Design Philosophy make commuting or a casual spin comfortable without compromising efficiency. Fun Fitness The lightweight, balanced geometry of the ALUXX aluminum frame blends speed and stability for a ride that's just plain fun.
Reviews (12)
Adam Mercer
Dec 16, 2021
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The manager of the place is fantastic. I’m doing the lake loop and my dropper post starts giving me issues. I drop in and ask if it can be fixed. Literally one guy working at the shop. He wrenches on it in 20 min and fixes it entirely. Fantastic experience and will be happy to return for maintenance issues or to request a demo bike. Highly recommend this place.
Jonas Bock
Sep 09, 2021
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Ryan Corcoran
Sep 01, 2021
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Real Bike Shop. They always have awesome bikes here. Clean inside. If you work on your own stuff and just need advice, boom, they are money on the spot, and have the parts you need.
I had recently, just brought a bike in for service. The Bottom Bracket cover was stuck, I had tried everything for three days, buying tools then breaking them, soaking it with pb blaster, hammering on-- it you name it. I wasn't happy about needing help, but I wanted the bike fixed. I had just asked if they would simply get the cover off. The tech tried wrenching at it and said, "I am going to have to bath it in oil
I had recently, just brought a bike in for service. The Bottom Bracket cover was stuck, I had tried everything for three days, buying tools then breaking them, soaking it with pb blaster, hammering on-- it you name it. I wasn't happy about needing help, but I wanted the bike fixed. I had just asked if they would simply get the cover off. The tech tried wrenching at it and said, "I am going to have to bath it in oil
Kristin Jokela
Jul 31, 2021
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Jacob Nitz
Jun 10, 2021
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Noah Preuss-Greene
Feb 18, 2021
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My mom bought a bike bag from here as a gift for me and she was very pleased with the experience. She said that the person who helped her was friendly and helpful. She wasn't sure exactly what to get and the salesperson offered several good options and she chose the bag. Salesperson even took a picture of their own bag on their handlebars to show how to mount it. Bag is a great product made in the Midwest, super functional, and easy to use. I grew up in the neighborhood so it's great to see a good business doing good things in the area.
Jillene Khan
Dec 22, 2020
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I had a minor issue with my fender and front wheel after my bike tipped over in the wind while stopped on the Lake Loop. Slow Roll was the closest bike shop to me and even though I didn't buy my bike from them, they got me all fixed up in 15ish minutes... and it barely cost me a thing! Very grateful for their quick service to get me up and running again. Thanks, Chris!
Eric Cortese
Oct 13, 2020
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Had a wonderful experience with this store last weekend when I developed a blister in my rear tire.
I had a ride planned for the next day at Kettle Moraine, so I was in a tough spot.
I called Slow Roll at 4:45 pm - 15 minutes before they closed - and asked if I could stop in for a new tire.
They said, "Sure!" and away I went.
Less than 10 minutes after I stopped in I was all set with a brand new tire on the rear! So fast, so efficient, so helpful!
Honestly, having them take care of that tire saved our entire trip for Sunday!
AWESOME job guys, thanks a TON!
I had a ride planned for the next day at Kettle Moraine, so I was in a tough spot.
I called Slow Roll at 4:45 pm - 15 minutes before they closed - and asked if I could stop in for a new tire.
They said, "Sure!" and away I went.
Less than 10 minutes after I stopped in I was all set with a brand new tire on the rear! So fast, so efficient, so helpful!
Honestly, having them take care of that tire saved our entire trip for Sunday!
AWESOME job guys, thanks a TON!
L. Racing
Oct 16, 2019
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Keenan F.
Jul 11, 2019
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Jon Wedell
Jun 29, 2019
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Really happy with the service I received at Slow Roll Cycles. I brought in an e-bike I had purchased online which was in need of serious work after having ridden it through the previous winter (completely rusted chain and cassette, malfunctioning electrical system). They did a great job fixing it, and for a fair price. Dan and the rest of the staff were really helpful, and I plan to have all my bike maintenance done here in the future.
Michael H.
Jun 05, 2019
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Thanks a ton to Mitch and his patience and the knowledge of the team at Slow Roll, I had a great experience buying my first bike in more than 25 years! My last bike was well used and much loved, but time to move up and on. I put on a decent amount of mileage testing out several styles and sizes and just when I thought I had made a decision Mitch had me take the larger size out one last time, and voila, he was right, spot on. When I was settling up and heading out with my new commuter vehicle they told me they really want to be the community's go-to bike resource, for repairs, advice, even