Our staff includes a group of motorcycling enthusiasts with years of experience. The owners themselves have an extensive background in motorcycling, both as riders and industry experts, including many years of working for Harley-Davidson Motor Company. Our employees focus on timely, quality customer service.
We offer the best talent in the industry to provide exceptional personalized service to you, our customers and our community. Here at Sonoma County Harley-Davidson we take enormous pride in our reputation. Whether out on the road or in our store, all of us at Sonoma County Harley-Davidson work hard every day to build quality relationships with our customers.
We offer the best talent in the industry to provide exceptional personalized service to you, our customers and our community. Here at Sonoma County Harley-Davidson we take enormous pride in our reputation. Whether out on the road or in our store, all of us at Sonoma County Harley-Davidson work hard every day to build quality relationships with our customers.
Services
We are dedicated to customer service by maintaining a well-trained dealership staff that is continually being educated at the cutting edge of technology and customer care. We are committed to offering only the world's finest motorcycles, technical service, parts, accessories and MotorClothes merchandise.
Shop the full inventory in stock at our dealership, including new Harley bikes for sale and used motorcycles and trikes. See something you like in our store? Schedule a test ride today! We carry the full lineup of Harley-Davidson Motorcycles. This is not an offer for credit and should be used for estimation purposes only based on the information you provided.
Shop all Harley-Davidson motorcycle models available through our dealership and check suggested prices. If we don't have the model you want in stock among our new Harley-Davidson motorcycles for sale, we can order it for you. Contact us to request a model.
Price, if shown and unless otherwise noted, represents the Manufacturer's Suggested Retail Price (MSRP) and does not include government fees, taxes, dealer vehicle freight/preparation, dealer document preparation charges, labor, installation, or any finance charges (if applicable).MSRP and/or final actual sales price will vary depending on options or accessories selected; contact dealer for more details.
Price, if shown and unless otherwise noted, represents the Manufacturer's Suggested Retail Price (MSRP) and does not include government fees, taxes, dealer vehicle freight/preparation, dealer document preparation charges, labor, installation, or any finance charges (if applicable).MSRP and/or final actual sales price will vary depending on options or accessories selected; contact dealer for more details.
Once you have selected the Harley motorcycle of your dreams, let our trained sales staff assist you in arranging financing for your purchase. Coupled with various motorcycle financing options to suit most credit needs and profiles, our Sales Staff can also show you how you can ride worry-free with Harley-Davidson's extended service plan (ESP).
Reviews (21)
Robert Cirimele
Dec 15, 2021
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Daniel G.
Nov 28, 2021
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Another great experience here as always. Jeremy in parts and manager Derek spent over an hour helping me with nuts and bolts and little obsolete parts for my 04 Dyna. After figuring out that what I needed was unavailable throughout the entire country, they helped me figure out alternative ways to make things work, and totally hooked me up. Could not recommend more!
Deb Burned
Sep 14, 2021
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Dwayne White Sr
Aug 23, 2021
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Alan Harrison
Aug 18, 2021
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Did not expect an Authentic American company like Harley Davidson to be a sheep in today’s society. Went in the store and was forced to wear a mask, which do not even work for “COVID”.. was disappointed and let down. Especially since I’ve been to other Harley stores around California and did not have to put a stupid mask on.
Jeremiah Sr
Jul 16, 2021
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From the service department, to parts, apparel, and the sales floor, the staff is awesome! My experience dealing with each department while purchasing my new Pan America was great. Derek and Wayne from sales are very welcoming and knowledgeable. With a no pressure environment, it was fun being able to build the bike before ordering it. While waiting for my preordered bike the staff kept good communication and let me know what was going on every step of the way. I definitely recommend purchasing your new Harley from this location!!
Todd Vaars
May 21, 2021
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Al L.
Apr 14, 2021
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Nowpo
Mar 21, 2021
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Great sales staff, absolutely no pressure, no upsell, extended warranty was offered but not shoved down my throat, which I appreciate. Highly recommend. Natalie in sales was awesome to work with and Jesus at the parts counter always takes the time to help you find what you want, not just push what is in stock.
Arthur Evju
Mar 03, 2021
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Great staff. I went into the shop 30 minutes before closing. I knew what I want. I was greater and treated with full respect. The staff were welcoming and knowledgeable. I was shown one bike, and said I was looking for a bike a little less in price. I was bright outside to the bike which I saw then fell in love after I sat on her. Beautiful Black Cherry bike with Duel Rhinestone mufflers.
Marcus Swinford
Jan 01, 2021
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Natalia R.
Dec 23, 2020
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Blake J.
Sep 26, 2020
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Jp F.
Aug 29, 2020
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When purchasing my 2020 soft tail standard from Michael's Harley Davidson was a complete success with working with Natalie as our sales rep and the team that helped throughout the process. Met the parts department staff as well as the service department staff. Each an every person made you feel like family.
Jordan P.
Jul 12, 2020
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I bought a Road King in May from Sonoma HD. Derek helped me with the process. Wow, first class experience. I've been to half of the Harley dealerships on the West Coast, and Sonoma is right there with Oakland as the best experience I've had buying a bike (I've bought seven Harleys).
I had a complicated parts order that was amplified by the COVID challenges, but Danielle in parts went above and beyond to take care of me by staying in communication and streamlining the process.
Grateful for my experience from start to finish.
I had a complicated parts order that was amplified by the COVID challenges, but Danielle in parts went above and beyond to take care of me by staying in communication and streamlining the process.
Grateful for my experience from start to finish.
Daniel B.
May 03, 2020
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Natalie H.
Jul 23, 2019
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John DeBiase
Jun 11, 2019
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Friendly, helpful, may be doing business with them soon,,well it's been since last Saturday since Sonoma county harley davidson and I started my first new customer experience....had a couple issues with billing stage one kit for my super low sportster ..air intake exaughst kits. After I was quoted for it and paid In Full. i was told by phone that the air cleaner cover and exaughst tips were not included.that i would have to pay 175,00 for air cleaner cover and 100.00 for the exaughst tips after the fact, so I accepted over the phone ,miscommunication per haps. I went ahead and authorized additional
Bobby H.
May 02, 2019
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I went into there dealership on a whim. As I dont ride Harley's, ive been more about sport bikes. after looking around for a couple minutes and looking kind of lost. David Svoboda, the sells associate on the floor. ask how i was doing and ask if i had any questions. long story short David got me to ride my 1st harley, which i enjoyed every second of it, David is the reason i will come back and buy a bike from the shop.
Thank you again!
Thank you again!
Andrew L.
Apr 07, 2019
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Been really wanting a Harley for head, wife finally said yes! I went down to our local Harley dealership in cotati! Found the bike and fell in love 2016 Harley Davidson dyna. Matt helped me, I didn't feel pressured to buy at all. He was very professional, easy to work with. I didn't buy a bike that day because it is a big commitment. Matt gave me his personal cell. I lasted about a day and text ( I'm ready to buy I'll be there in 30 minutes) come to find out it was his day off but he dropped everything and went in to work to sell me my dream bike. Jeff helped me start the paper
Eddie S.
Jan 27, 2017
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This place, I have to admit, at first I was standoffish just because it's a "dealership". But I've been in and out of there several times now with all sorts of different stuff (mostly service and parts) and I keep getting a better experience. Jeff in parts has that rare work ethic, the interest in what he's doing, and a genuinely likable character. Any parts guy that can throw out part numbers to what you're asking for from his memory is flat out your guy. He knows his stuff and if he doesn't he'll take the time to find it. No matter how busy. That type
