How do we do this with you? We set you up with rare fashion finds and a personalized fit, paired with the most accurate lenses for your vision needs. Our attention to detail and our investment in pioneering technology comes together to offer all of our patients our holistic package! For three decades, Michigan Optometrist, Dr. Bill Koppin, has been changing the standard of eye care in metro Detroit.
Shades Optical, located in Birmingham, Michigan, is celebrating our 30th year and remains committed to delivering an extraordinary level of personalized service and attention to detail for our patients that come from all over the world.
Shades Optical, located in Birmingham, Michigan, is celebrating our 30th year and remains committed to delivering an extraordinary level of personalized service and attention to detail for our patients that come from all over the world.
Services
With the guiding principle that a patient's health and happiness is directly connected to the precision and comfort of their vision, Dr. Bill has created a system to dedicate more time to each patient. At Shades we understand that the eyes are the window to whole body wellness. This eye-body connection is at the core of Dr. Bill Koppin's overall philosophy about integrative care.
Reviews (21)
Stephanie W.
Dec 28, 2021
Report
This is an update from a review in March 2020. I really love these glasses but the coating has degraded and left what looks like big smudges is my field of vision. They were replaced less than a year after first getting them and now a year later need replacing again. I am being told they need a harder coating which I'be never heard of but why wasn't that applied the first time they were replaced? Now they want $899 for new lenses after I paid $1300 only 2 years ago. Very disappointed.
Angela T.
Oct 21, 2021
Report
I came in yesterday to look at frames. I didn't realize that it was by appointment only, but Jackie let me in. She was so friendly, welcoming, and helpful. She allowed me to look around while also giving me frames to try that would fit my face. I really liked the frames that she was giving me.
I've never felt like someone was able to help me find frames that fit my face shape perfectly, I have a small face. She was able to do just that. I really appreciated her help, she was great!
The frames are all high quality and they have so many options. The pair that I liked was handcrafted
I've never felt like someone was able to help me find frames that fit my face shape perfectly, I have a small face. She was able to do just that. I really appreciated her help, she was great!
The frames are all high quality and they have so many options. The pair that I liked was handcrafted
Joaquin Frias SpanishInternational
Feb 09, 2021
Report
Thank you Jackie and the rest of the team. She went way above what I expected. After I had ordered a new set of glasses, I found out about the blue coating recommended for screen use but more expensive. She ordered the new set with the blue coating at no extra charge. Thank you! You have a faithful client!
Henry Freeman
Oct 16, 2020
Report
Dr. Bill is a true professional! He is the only doctor I’ve seen that actually talks to his patients about what he is doing. He shows you what he is looking for in your eyes on his big screen in his office. He really is up to date with the new technology, he’s the best I’ve seen.... you can’t go wrong... and he’s a nice guy to talk to!! I’m glad to support a small business that cares for their customers! And also the customer service is top notch!! You pay for quality and it’s worth it!!
Stephanie W.
Mar 04, 2020
Report
After looking for small frames for a long time, I finally went into Shades and found exactly what I was looking for. They had an amazing selection and exceptional staff especially Jackie. She pulled frames that would fit my face and made sure they were fitted correctly as I have a pretty strong prescription. It was the first time someone had actually angled my progressives and it worked. I tried transitional lenses but decided they weren't for me so they made me clear lenses at no additional charge. I was a bit reluctant to spend almost 3x what I've spent on glasses in the past but I
Rose Daher
Jan 22, 2019
Report
Qt V.
Jan 02, 2018
Report
You come into the store and immediately are greeted enthusiastically by the sales reps. Beth had exactly in mind what she thought would look good on my face, and I agreed with her! I tried on maybe about 20 that were selected from and we narrowed down the best contenders. Their selection of glasses and brands is top notch, not the typical Luxottica brands you would find at the normal optometrist. Patrick even able to tell me the glasses I had been wearing for the past 2 years was misaligned and was the reason I could not see correctly out of them (this is why it is quite important to go to a trained
Matt Stein
Jul 28, 2017
Report
Dr Bill and his staff are incredibly friendly and knowledgeable. The selection of frames is also suburb. An eye exam with Dr Bill is unlike any other in the industry. He takes as much time as necessary with his clients so you never feel rushed. The idea that the eyes are the window to whole body health is real. The technology Shades uses can help detect and prevent certain conditions in other areas of your body. Shades is committed to eye health as well as whole body health.
Andrey T.
Apr 09, 2017
Report
Best eye place ever, period. From a long term customer.
Known Bill 20+ years. He was great then. Better now. Great uber high end service and product. Prices Uber cheap for such high end product and service. Wish I could give more stars.
Back in the day, Bill was great. Purchased multiple frames from him. 3rd go around, he sold me a product that failed multiple times, so I became upset. They tried to make good, but it was a pain, so I left Bill. Refused to come back for decade plus.
Came home a decade later. Can't tell you how much I regret not coming home sooner. And that was 5 plus
Known Bill 20+ years. He was great then. Better now. Great uber high end service and product. Prices Uber cheap for such high end product and service. Wish I could give more stars.
Back in the day, Bill was great. Purchased multiple frames from him. 3rd go around, he sold me a product that failed multiple times, so I became upset. They tried to make good, but it was a pain, so I left Bill. Refused to come back for decade plus.
Came home a decade later. Can't tell you how much I regret not coming home sooner. And that was 5 plus
Steven S.
Feb 07, 2017
Report
The salespeople at Shades struck me as a professional and friendly. The product seems, to my untrained eye, to be high-quality. I was troubled, however, by the fact that my 17-year-old son was given an eye exam and charged over $300. When I expressed my displeasure the next time I was called about my own I exam, I never received a follow-up from the owner or manager to explain what it happened. Not well handled.
[Review update] I am writing to update my earlier review, about six months after having written it. After my review, I received a call from Marcia, the general manager of shades. She was
[Review update] I am writing to update my earlier review, about six months after having written it. After my review, I received a call from Marcia, the general manager of shades. She was
Jaye A.
May 05, 2016
Report
Think this place might be a bit prejudice to Black African Americans. I was just passing by about a week ago and I stopped in to see what style frames Shades Optical had. It took maybe about 7 mins before any one acknowledge me. It was maybe myself and one other person in the store in which all the staff seemed be conversing with. Then a young lady came up to me and asked how can I help and when I told her, I was just browsing, the need to help me was gone. Didn't ask any questions as to what I was looking for or anything. So maybe that other person in the store neeed more intensive care
Shelly B.
Mar 07, 2016
Report
Kelli B.
Apr 06, 2015
Report
Fantastic experience! Being new to the area I had no idea where to go.... I am so thankful that I made the right decision! This is the most thorough eye exam I have ever had the pleasure experiencing. No uncomfortable "poof" in the eye necessary. Dr. Bill was patient and personable, I could tell he enjoys helping people achieve the best vision, and keeps current by providing the latest technology available. He then recommended the best lenses for my particular eyesight and preferences. Beth helped me pick frames to flatter my face and they are absolutely perfect, I love them! She is
Joshua B.
Feb 07, 2015
Report
Best place to buy glasses hands down.
Doctor bill rocks and does a very thorough exam with top end equipment.
Place is bright and clean with an awesome selection.
Thie and Marcia are awesome when it comes to finding what is right for you.
If you buy from them, they will treat you well. Had two small issues happen over time and they fixed it for gratis.
Check em out.
Doctor bill rocks and does a very thorough exam with top end equipment.
Place is bright and clean with an awesome selection.
Thie and Marcia are awesome when it comes to finding what is right for you.
If you buy from them, they will treat you well. Had two small issues happen over time and they fixed it for gratis.
Check em out.
David W.
May 20, 2014
Report
Frederick F.
Jul 03, 2013
Report
I bought a pair of retro glasses about 18 months ago and needed a small repair to the nose piece. Shades Optical did a FANTASTIC JOB OF CUSTOMER SERVICE!! They had to send the glasses back to manufacturer, etc., and they were speedy, friendly, and dedicated to making me happy as a customer. This place ROCKS!
Emi R.
Aug 31, 2011
Report
Love this place. I got a pair of prescription sunglasses here a few years ago, and they're the kind of glasses that people always compliment. The glasses that they carry here are really stylish, a good mix of unconventional and classic styles. The service is also fantastic.
In the years that I've owned my sunglasses, they've come a little loose. I brought them back in and Shades re-fitted them, no charge, and they were very nice and helpful about it--they even gave them a little clean-up. And now, they fit great.
Of course, this place is not inexpensive. However, I'm personally
In the years that I've owned my sunglasses, they've come a little loose. I brought them back in and Shades re-fitted them, no charge, and they were very nice and helpful about it--they even gave them a little clean-up. And now, they fit great.
Of course, this place is not inexpensive. However, I'm personally
Thane O.
Jul 11, 2011
Report
Shiela D.
Oct 09, 2010
Report
The absolute best!!! I have gone to Shades for years and, after moving to Chicago, still make the drive for the visual and personal experience. Dr. Bill and Marcia are an incomparable, dynamic duo! When you work with them, you look good from the inside out and the outside in. You can't ask for more than that.
Allen L.
Jan 10, 2010
Report
Shades is a true 5-star business. My wife "found" Shades sometime in the early 90s (?!). They have great glasses and some of the best service I've had at any business, anywhere.
Marcia runs the front of the house, so to speak, for Dr. Bill. They really know what they're doing. Marcia has so much experience with glasses that she can look at you, the structure of your face, etc. and suggest a few pairs that would be good for you.
She has been unfailingly correct. I've walked in and had her hand me "the pair"; then spent 2 hours trying on other glasses
Marcia runs the front of the house, so to speak, for Dr. Bill. They really know what they're doing. Marcia has so much experience with glasses that she can look at you, the structure of your face, etc. and suggest a few pairs that would be good for you.
She has been unfailingly correct. I've walked in and had her hand me "the pair"; then spent 2 hours trying on other glasses
Kelly W.
Oct 16, 2007
Report
September 14, 2007: My world came crashing down in the blink of an eye.
Thank god I blinked or the softball that came barreling into my face would have done some retinal damage. It did enough damage as is. My prescription sunglasses were broken, which inherently left my spirit shattered.
The only thing on earth that could possibly revive my soul? Wearing a band-aide under my eye (to heal the wound people, not just for channeling Nelly) and getting my new Marc by Marc Jacobs sunglasses... and making them prescription.
So I went and saw Dr. Bill at Shades (I don't think I can EVER go anywhere
Thank god I blinked or the softball that came barreling into my face would have done some retinal damage. It did enough damage as is. My prescription sunglasses were broken, which inherently left my spirit shattered.
The only thing on earth that could possibly revive my soul? Wearing a band-aide under my eye (to heal the wound people, not just for channeling Nelly) and getting my new Marc by Marc Jacobs sunglasses... and making them prescription.
So I went and saw Dr. Bill at Shades (I don't think I can EVER go anywhere
