Redefy Real Estate
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Redefy Real Estate
Redefy's mission is to provide our customers with the best options to buy or sell based on their needs, circumstances and budget. We believe in offering efficient, transparent, educational and cost-effective solutions that provide our customers with as much control over the real estate process as they desire!

We strive to provide the easiest options for our customers to buy or sell while establishing a new standard for cost, efficiency and transparency throughout the real estate process. Change is Constant: We are changing an industry that's been entrenched for over 100 years. We will never utter the words "that's how it's always been done.".
Services
At Redefy, our mission is to bring down the high cost of selling a home and pass those savings back to you. We do that by charging a flat fee of $3,500 to sell your home. That flat fee includes all the services of a traditional agent, starting with an in-home consultation, professional photography, yard signs, lock boxes, scheduling showings, marketing and advertising.
Your home is unique. The best way to get an accurate estimate of your home's value is with a free, no-obligation assessment by one of our local agents. See how much you can save with our $3,500 flat fee listings! Stop paying high real estate commissions to get your home sold. With Redefy's flat fee listing model, we will sell your home for a flat fee of only $3,500 and you still get a full service agent.
A: Redefy agents have the experience and the local knowledge to find you the right house for the best price possible. Nothing beats experience, and Redefy agents are some of the most experience agents around! Redefy is INCREDIBLE - amazing staff, efficient and knowledgeable, friendly and helpful. They made buying our first home SEAMLESS.
If you're having a hard time finding the right home to buy, maybe you should consider a new build home. Here at Redefy, we understand that the home buying and home building process can be a stressful time, but we can help relieve your stress. We understand all the fine details of buying a new build and we're here to help you avoid any unnecessary costs or delays.
There are three main costs when selling a house. Paying the listing agent, paying the buyer's agent and title fees. We save money on the listing side of the transaction by charging a flat fee of $3500 instead of a commission (typically around 3% of the price of a home). Home sellers will still be responsible for paying the buyer's agent and title fees.
Reviews (28)
Mark G.
Mark G.
Oct 27, 2020
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We signed a contract with redefy in August of 2019 to sell our home with the understanding that we had to find a home we wanted to buy first, then sell. Well finally now October 2020 we decided that after looking at probably 75 or so homes and not finding what we we're looking for, to stay in our home and refinance. I called the agent Miguel to request our $2500 back to which he replied much to my suprise, non refundable. Now in contract it does say as such, but he wizzed right through that, never verbally mentioned it, and with the overwhelming amount of paperwork involved my Wife and
D. P.
D. P.
Oct 24, 2020
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Having tried to sell our home "by owner" for 4 months with limited activity, we thought we'd give Redefy a try. Complete waste of time and money! We signed the listing agreement in August 2019. They put the home on MLS, assigned me an agent in San Antonio (300 miles away), sent me a sign, sold my name to other service providers, and did nothing else. In 6 months we had no showings whatsoever. I did however find an honest traditional real estate agent who said, "Not surprising. My broker would fire me if I showed a home with a "by owner" or "non-traditional
Hunter E.
Hunter E.
Oct 22, 2019
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Is there any way to give less than 1 star? Where do I begin...

IF YOU WANT TO SELL YOUR HOME QUICKLY AND FOR THE HIGHEST PRICE POSSIBLE, listen to what I have to say.

Real estate agents are motivated by one thing, and that is getting paid. With ReDefy being an up-front, or half up-front payment for their services, it gives them minimal, if any, incentive to get your home sold. Why? Because the agent is already paid. Whether or not they sell your home within days, weeks or months, it makes absolutely no difference in their paycheck. Unlike normal agencies, they do not market your property until
Chenin N.
Chenin N.
Jul 19, 2019
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We had the best experience with Redefy! Pam and Virginia helped us sell our current home and buy a new home. We were thrilled that our current home sold in one day for over asking price! The flat fee commission saved us thousands of dollars and is a great value. We've worked with "traditional" relators in the past, and feel like Pam and Virginia were just as professional, responsive and knowledgeable. Even though you pay less at Redefy, you don't sacrifice service! They both worked hard to get us what we wanted (for both buying and selling). Highly recommend!
Jared Jobe
Jared Jobe
Jul 18, 2019
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Redefy was great to work with. They had constant communication and were always quick to respond to my questions. Their real estate experience showed. Thanks to Cherie for being awesome and getting my home sold in a shorter period of time than I expected.
Renee G.
Renee G.
Jun 04, 2019
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They are truly THE BEST!! We move a lot and have had different realtors every time with different disappointments. None here!! Amber R. was engaged, patient, responsive, honest and a master negotiator! Truly blessed to have worked with them. I can't believe how much money I saved with their flat rate! For the first time in real estate, I got beyond my money's worth with Redefy! I highly recommend them!
Rachel B.
Rachel B.
May 11, 2019
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This is a great deal in certain ways. If you pay up front, you can pay a $2500 flat commission to Redefy to put your home on MLS and hold open houses. Beyond that, they're very hands off--you really won't hear from them unless you contact them. In my case, there were some important things about selling a condo that they didn't know related to FHA, which precluded the sale of the condo. Ultimately I pulled it off the market. That $2500 is good for a year, so I'll try again, perhaps, at this time next year.
Brandon R.
Brandon R.
Feb 11, 2019
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I listed and sold my house with them. I have flipped houses around the country and had a couple rentals as well. This was my best selling experience thus far.
The obvious, money is saved. It's a flat fee to list. Your house just needs to be selling for more than $100k and you're saving money there. They were also running a deal that if you prepay the list commission (instead of waiting to sell and close) you save even more. What they have you pay the buyers agent in commission is less than 3%, so you save there. If the buyer uses them as their agent, you save even more! Folks, we
Emily T.
Emily T.
Jan 09, 2019
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This was my first time selling a home (the first one I've ever bought) - John and Virginia were wonderful with my questions and requests for a quick and easy sale. Everything wound up about as perfectly as it could have, even closing within a few weeks before I moved state. I would definitely use Redefy in the future for my real estate needs!
Barb S.
Barb S.
Aug 28, 2018
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We have bought and sold several properties over the years, so we were pretty familiar with the process. And over that time, we had experienced great realtors and not-so-great realtors who were way more interested in their commissions than in our overall results. So when we were ready to sell, we talked with a neighbor who had used Redefy to list their home. They enjoyed the experience as well.

Overall, we could not be more pleased with the results. Our listing agent, Cassie, was professional and thorough in getting the property listed. And our contract manager, Sequeeta, was a delight to work
Lily S.
Lily S.
Mar 01, 2018
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Low flat fee with 5 STARS service. They are a wonderful group. I was really impressed with Virginia's Knowledge. Positive attitude and patient ( sorry for my bad English). She always responded so quickly. Redefy help me sold my house with good price. And saved a lot money.
Plus: I would like to give a 5 stars to Legend title company. I would like to say thanks to Pam. Thanks for her help. House closing at 2/28. The fund ready for withdrawal the next day. Super
David M.
David M.
Dec 05, 2017
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Redefy is INCREDIBLE - amazing staff, efficient and knowledgeable, friendly and helpful. They made buying our first home SEAMLESS. 10/10 I would recommend them to anyone! I am so grateful we chose to work with them throughout this process (of buying our first home) - we were incredibly nervous about figuring out this whole process for the first time, but Redefy might it so incredibly simple. I am beyond appreciative for this group and what they did for us and continue to do for others!
David H.
David H.
Oct 12, 2017
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Redefy uses a team approach and I was comfortable with the service level they provided. I am fairly experienced selling, this is the third home I've sold, and so I'm comfortable deciding what repairs and improvements need to be made to improve the chances of selling my property. My team gave me the feedback and counsel I needed. They don't hold your hand, but I don't need that. I'm happy to exchange that for a reduced commission.
David S.
David S.
Apr 01, 2017
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My family and I recently sold a home and purchased a new one from a builder using Redefy. Since our first home purchase was a disaster we didn't expect much from our second one. However, beginning at the beautiful photos our agent, Pam Gromer, took and culminating with her urging the builder to delay closing until the house was ready for us to move in, the service we received was both personal and professional. Thanks to Pam we also saved some money as the lender had listed the mortgage insurance twice and she caught it! We highly recommend Redefy Real Estate for any home sale or purchase
Jim G.
Jim G.
Mar 23, 2017
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Pam Gromer-Conner is WONDERFUL!

She is helpful, courteous, and professional. Many realtors are too pushy and, honestly, just not up to date on trends or current markets. Not Pam! She has been doing this for over twenty years and truly knows the real estate business. Keep up the great work!

We love Redefy!!!
Shawna S.
Shawna S.
Dec 17, 2016
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Great team of people who were very helpful throughout the whole process. Calls, emails and questions were all addressed promptly. We worked with Jacqueline Taylor and she was on top of everything! Definitely worth considering for your next property sale! 4 out of 5 stars because I was the one who had to initiate price changes and other marketing ideas to help it sell.
Scott J.
Scott J.
Sep 15, 2016
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I very much wanted to look at all my options when I was ready to sell my house- I wasn't willing to just use any realtor and pay % based commissions. I looked at all the flat fee realty firms and met/talked with all of them. I felt most comfortable with Redefy's process and structure- I felt like I knew what I was getting.

As for the home sale process, it went pretty smoothly. Without a doubt, the market helped and the fact we decided to price it competitively (versus going high) contributed as well. We got 7 offers and the Contract Manager (Michelle) had it under control. I feel
Lynn Morris
Lynn Morris
Jul 21, 2016
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For us and the sale of our home, Redefy was amazing. Getting an idea of market value, suggestions for improving appeal, and then signing up was a breeze. Redefy staff kept us informed of all of the activity and feedback and were great about answering all of our questions. Best part was the money we saved... We would definitely recommend Redefy.
Belinda Charland
Belinda Charland
Jul 16, 2016
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We listed our home in Peoria, Az with Redefy and had excellent service. Anna Bennett was our Agent and she was very professional and great to work with. She kept us informed along the way and everything went smoothly. I highly recommend Redefy. We originally thought about listing our home "For Sale by Owner," but so thankful we didn't because Anna handled everything and we would not have been able to do this on our own. Thank you Redefy!
Robert Hall
Robert Hall
May 13, 2016
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You guys are great! So happy with how smoothly this transaction completed and equally happy that Tina Hall (my Redefy Associate Broker / Agent) was so focused on working through all the issues with the roof leaks, dry wall damage and the septic system and ensured that this did not delay my closing at all. She literally lifted all the stress of working through these issue off my shoulders and ensured that all the right contractors and other professional were brought out on time (all while explaining everything to me along the way and ensuring I was getting the most competitive pricing on these repairs
Dirck V.
Dirck V.
Dec 24, 2015
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We recently used Redefy for both selling and buying a home. Their pricing structure is very good compared to traditional real estate companies. We did have some frustration with being able to view homes at times that were convenient to us though. It seemed that the agent was overbooked much of the time.
Lisa Matthews
Lisa Matthews
Nov 20, 2015
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Cindy Valadez was a perfect match for us! She is extremely well-versed and connected in the industry. There was never a fear of the unknown with Cindy as our agent nor the process. As first time home buyers, she made the process easy and fun for us. It was an unforgettable moment in our lives to purchase our first home together and extra special to gain a friend in Cindy. We are extremely happy with Redefy and will connect as many people as possible to their services.
Donald Reed
Donald Reed
Aug 12, 2015
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Both agents involved with the purchase of our home went above and beyond what was required of them. We were able to accomplish an overwhelming amount in a short 4 weeks. The offer, purchase, repairs and closing all went off without a hitch allowing us to know that if we ever needed to move in the future our business would go to Mike and Shirley Nichols because of their ability to perform as a real estate agents should. I thank you both but still hope I never have to move again. Thanks for the smooth process!
Pam Schroeder
Pam Schroeder
Aug 04, 2015
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We sold our house in 2 days. Excellent service from company. Shirley the contact in office was very helpful and kept in contact with details. I would recommend Redefy to everyone. The rate is excellent also. All real estate companies should be doing this service.
Lou L.
Lou L.
Jun 19, 2015
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John Coyne at Redefy was a fantastic broker to work with. He is calm, patient, and easy to communicate with. He was never pushy, and always made sure that my wife and I were well taken care of throughout the home buying process. He made himself available at a moment's notice, looked at many homes with us, and demonstrated genuine concern with finding us the right home. Redefy also did an amazing job of selling our home. We had the pleasure of working with Redefy's contract manager Kirstin Moore, and we couldn't have been happier with her and the process. I would highly recommend
Jle
Jle
Jun 09, 2015
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Shirley Nichols is AWESOME! She answered all our questions, made us feel comfortable with our purchase. Great communication. She was able to work with our schedules so we could meet up for showings and even put us in touch with mortgage people & trades for after the purchase because she knows a lot of people! Thank you Shirley for making this home purchase a breeze! It was a pleasure working with you! - Rich & Lori
John Young
John Young
May 22, 2015
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This was our first experience using Redefy and it was a great one! Shirley Nichols was wonderful. She was always available and helpful when we had questions. We saved money AND received great service so we would be crazy to list with anyone else in the future. We will definitely be referring people to Redefy! John and Sheryl
Erin C.
Erin C.
Jul 03, 2014
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Regarding the selling side, the flat fee is great, and dealing with different people each step of the way keeps the relationships brief.

When it came to purchasing, I was stuck with Dan Merrell, who's flat out dishonest. My advice--get everything in writing.