J C Reiss Optician
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J C Reiss Optician
Family-owned and operated since its establishment in 1892, J.C. Reiss has been serving New Jersey's optical needs for over 125 years. We believe in providing personalized high quality service and developing lasting relationships with our customers.

Offering a wide selection of designer frames and sunglasses for adults, as well as hundreds of children's frames in our pediatric department, we invite you and your family to come in and see why so many families have trusted us for generations.We specialize in custom-fit eyewear for each individual to suit their specific lifestyle.
Services
J.C. Reiss Optician, New Jersey's oldest independent optical establishment, could qualify as a state historical landmark. It first opened in Newark in 1892, moved to the Oranges in the forties, and is now headquartered in Morristown. Reiss Optician Day. Even after 125 years in the business of optics, J.C. Reiss continues to be at the forefront of the industry with the use of today's latest technology.
J.C. Reiss Optician is proud to offer complete optometric care for the entire family including comprehensive eye exams and contact lens fittings with our independent optometric physician, Dr. Omar Munshi, O.D. This is what most people think about when they think of an eye exam.

Myopia (nearsightedness), Hyperopia (farsightedness), Presbyopia (loss of ability to focus on close objects) and Astigmatism are all conditions that can affect your vision and cause things to become blurry.Tired of feeling rushed out of the exam room? Feeling stressed if you made the right decision: 1 or 2? We devote the extra time and care needed in order to get the most accurate prescription for you.
Since the FDA approved the first soft contact lens in 1971, technology has changed tremendously. Today there are hundreds of different contact lenses on the market. Lens brands differ in a multitude of ways, including the optical design, material, wearing schedule, and water content. It is important to have a discussion with an eye care professional to see which lens will work best for you.
Yes! Common conditions such as amblyopia (lazy eye), convergence insufficiency (eye teaming problem) or astigmatism can go completely undetected during a screening. Children with these conditions may have no problem reading the 20/20 line and therefore pass the screening. But they often suffer from distortion, blurry vision, and eye fatigue.
J.C. Reiss Optician has taken its promise of superior quality and service a step further by expanding the children's eyewear department to pay extra special attention to its littlest customers. We know that for children, getting their first pair of glasses can be a potentially harrowing experience.
Reviews (8)
Suki Singh
Suki Singh
Nov 26, 2021
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Great experience and amazing customer service. I took my 4 year daughter for glasses and picked out 2 beautiful pairs.
Melissa DeSalvo
Melissa DeSalvo
Oct 17, 2021
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I needed to swap out lenses in sunglasses (prescription for non-prescription). The team was so responsive on email and the in-store team (Jill) was so helpful and pleasant, and didn’t charge me! Highly recommend. I will definitely be back. Great service!
Sean Martin
Sean Martin
Jan 12, 2020
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The staff here is superior to any optician I have ever dealt with. Very professional and so friendly, they made me feel like family from the minute I walked in.
I had a previous prescription from another Morris county optician and it was as if my eyes got worse when I used the glasses from them. It was totally messed up!
Jc Reiss and their staff got it right to say an understatement... I can see again!!! Such a pleasure, I love my glasses and they have great prices too. I couldn't believe I went anywhere else before, but never again! I highly recommend them, and I'll be bringing my kids here
Pamela Etzin
Pamela Etzin
Jul 27, 2019
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I just got home after picking up my new glasses and I cannot stop looking in the mirror. I love my new frames! I had the most wonderful experience picking them out. Lilly was honest, experienced and super patient and truly wanted me to be happy.
Thank you for a great experience and I cannot wait to order my sun glasses! See you soon:)
Marie Fox
Marie Fox
Jun 24, 2019
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Their product knowledge and customer service is outstanding. I trust them with my eyeglass prescription more than my ophthalmologist. Tom, Lily and Rocky are the best. It is so nice to be able to see clearly.
Brittney Mastella
Brittney Mastella
Oct 07, 2018
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Accommodating staff, went in for a new look.. came out with a great deal on my second pair of stylish frames. I highly recommend JC Reiss for anyone who doesn't know what look they are going for.
Linda Stamato
Linda Stamato
Jul 21, 2017
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One of the best reasons to shop locally can be the quality of the service and there is no better example than to buy your glasses at JC Reiss in Morristown. I've been a customer for years and have never been dissatisfied. In fact, the care, the attention and the consistently high level of service merits commendation, and, for sure, patronage.
Adele Moynihan
Adele Moynihan
Dec 04, 2016
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I have been a customer for over 30 years and I would highly recommend anyone needing an exam or glasses to go to this store. Their service is excellent, always someone to help with choosing glasses, from an enormous selection, and their eye doctor, Dr. Smithgall-Brown explained each test and made me feel very comfortable.