Visibly Better Eye Care
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Visibly Better Eye Care
Welcome to Visibly Better Eye Care, where we are committed to providing you and your family with better care, better service and better prices! We are dedicated to improving and protecting your family's eye health, vision, physical wellness and quality of life by providing exceptional customer service and superior eye care.

For over 20 years Dr. Kaplan and her team of Doctors at Visibly Better Eye Care have provided the highest quality optical care and patient services, and as a result, that has made them an integral part of the communities where the offices are located. Visibly Better Eye Care's goal is to consistently provide the highest level of eye care to you and your family.
Services
Visibly Better Eye Care initially began as Dr. Kaplan and Associates in November of 2000 in Oak Brook. When Costco came to the Midwest, Dr. Kaplan jumped at the chance to sublease the Independent Doctor of Optometry office at the Oak Brook location. Although at the time Costco was a relatively unknown name in the Midwest Dr. Kaplan was aware of their success and popularity on the east and west coasts and knew a good opportunity when she saw one.
Visibly Better Eye Care is a full service Optometry practice providing comprehensive eye health and vision exams, treatment of eye disease, and contact lens evaluations. But Visibly Better Eye Care does much more than eye exams and contact lens fittings. We are a full service Optometric Office providing a full range of eye care services.
Dr. Dawn Kaplan, founder of Visibly Better Eye Care, graduated from University of Illinois Urbana-Champaign in 1990, where she earned a Bachelor of Science in Biology. Dr. Kaplan received a Doctor of Optometry as well as a second Bachelor in Visual Science at The Illinois College of Optometry in 1994.
Dr. Rooda Ahmed, a native Canadian, came to the Chicago area via The East Coast. After she received her undergraduate degree in Biology at the University of Toronto, she moved to Boston where she earned her Doctorate of Optometry from the New England College of Optometry in 2011. After a receiving further training in Connecticut, She eventually made her way to the Chicago area and Visibly Better Eye Care.
Dr. Robert T. Strasser graduated from the Illinois College of Optometry in 1987, earning both a Bachelor Degree in Visual Science and a Doctor of Optometry. He has brought his skills in Ocular Disease treatment and management as well as his expertise with contact lens options to the practice and has been able to grow a dedicated clientele.
Reviews (9)
Jim Duggan
Jim Duggan
Jul 08, 2020
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I would like to write a review of the service from the optometrist but since I have called 9 times to make a appointment but nobody has ever picked up the phone I cant do such a thing. The recording tells you to go online to make a appointment when you click on the link they want all your information to create account. I don't want a account I just want a appointment to get my eyes checked. They tell you to text them but how do I know they are not going to use my number for marketing purposes. All I wanted to do is get a eye exam but now I will never use this company.
Malita Stone
Malita Stone
Oct 15, 2019
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Our family of four all with visual needs have been coming to Visibly Better Eye Care for many years and have always been extremely happy with all aspects of the services we’ve received. The doctors are great and thorough, the staff and online appointment portal make it easy to book your appointment and most importantly for me, the fact that they are open both Saturday and Sunday. With two daughters who have been away at college. having the weekend appointments available has been so helpful!
Manny Lyn
Manny Lyn
Sep 30, 2019
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My exam was at the Costco in Mettawa and that was the easiest and fastest eye exam I've done so far and I've been going through this for years! Just a slight wait for the patient infront of me to get him done but as soon as it was my turn it was like in and out kind of a deal. The ladies who made it happened, Dr. Kaplan and her staff are tremendously friendly and knowledgeable about my benefit. The VSP rep I talked to was so cautious about paperwork that made me think mistakes always happened but not at this clinic. Thanks!
Joe Martin
Joe Martin
Jun 11, 2019
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It was my son's very first eye exam and the staff there were excellent! They were speedy and had great customer service. The doctor my son saw also was very patient and clearly helped him through the process. My time and money were well spent there. Very great experience from beginning to end.
Oly
Oly
Sep 20, 2017
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Had my eye exam at Costco today. It's the third time I was in for an exam. Each time I have seen Dr. Strasser. He is very professional, friendly, and efficient. He fitted me with contacts today that so far I love. I think Connie was the woman in the office that helped me she was also great (sorry if it's not your name). Thanks for the pleasant experience!!!
Marina Franceschini
Marina Franceschini
Jul 07, 2017
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Worst eye exam in Lake Zurich - rushed exam , equipment was not working or the staff was not properly trained. Left feeling my new script was not right because I clearly said things looked blurry. I ended up returning the glasses because I could not see anything when I put them on - I saw better from my old script. When I told the optician about the script being incorrect she told me eye exams are “hit or miss” and asked if I would like to schedule a secondary exam with the same doctor. I declined and went to another optometrist in Buffalo Grove who provided me with an extremely thorough examination
Trudi Weber
Trudi Weber
May 16, 2017
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Dr Kaplan is the greatest! She found the perfect contact for me, which has always been a challenge.
Dan Katz
Dan Katz
Dec 30, 2016
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Great visit! Dr. Kaplan got me into new contacts and new glasses. Probably the best prescription I have ever had. I couldn't recommend her or her staff more highly.
Thomas Wallace
Thomas Wallace
Jan 12, 2015
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The O.D. (Doctor of Optometry) did a very thorough and professional exam. The atmosphere was pleasant and the office was in a quiet, private suite within Costco.
I went there on a weekday afternoon, and they were able to see me within an hour. Of course, make an appointment, but if you don't, they will try to fit you in.
I had a few questions and the O.D. was unhurried and took the time to answer them fully.
Whatever you want the exam for (to buy glasses, that day, get your prescription checked, get a prescription to use somewhere else), it is quick and easy.