At our Western Massachusetts Subaru dealership, we put the customers first. We know that Subaru fans from Northampton, South Hadley, Belchertown and beyond value honesty and a good value, and that's exactly what we provide. Whether you're looking for new and used Subaru sales or Subaru service and parts, you'll always find a no-pressure, no-hassle environment here.
We carry the full lineup of new Subaru vehicles, including the Subaru Legacy, Subaru Outback, Subaru Forester and Subaru XV Crosstrek.
We carry the full lineup of new Subaru vehicles, including the Subaru Legacy, Subaru Outback, Subaru Forester and Subaru XV Crosstrek.
Services
Here at Bertera Subaru of West Springfield, it is our mission to be the automotive home of drivers in the West Springfield, MA area. We provide a vast selection of new and used vehicles, exceptional car care and customer service with a smile! Speaking of new Subaru models, you have your pick of our showroom.
Whether you're on the city streets or on seasonal roads, a new Subaru from Bertera Subaru of West Springfield can ensure you reach your destination in comfort and confidence. Find exceptional offers on select new Subaru vehicles. Prices may include manufacturer incentives/rebates in lieu of sub vented financing where applicable, see dealer for details.
You must bring your eligible vehicle to this dealership and have already performed all previously recommended. BERTERA MAINTENANCE Services as described and outlined in our Service Department Maintenance Booklet. ALL BERTERA MAINTENANCE Services must have been performed within STRICT accordance to the mileage intervals outlined in our Service Department Maintenance Booklet.
Newer Subaru Forester and Crosstrek when equipped with CVT transmission vehicles feature Auto Start Stop technology, which can help gas mileage by managing the engine to save fuel. This overview will explain how the system starts and stops the engine, what the dashboard icons mean, and how to turn off or disable the feature.
Subaru created the Guaranteed Trade-In Program (GTP) because they believe in the quality of their vehicles and feel that you should, too. The Subaru GTP Value is an offer - only for Subaru owners - that guarantees the trade-in amount owners will receive for their qualified Subaru vehicle when a new later model year Subaru vehicle is purchased*.
Reviews (6)
Mike Branchesi
Nov 30, 2021
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Bought my first Subaru from them. I was dreading going through the car buying process again but they made it very easy and quick Gilbert was awesome explaining everything to me about the car. Ashley the finance officer was awesome I was not looking forward to doing the financing part of it. She made it simple explained everything to me and made the process quite delightful. You can tell she really cares about getting her customers the best rate and numbers that work for them. She went above and beyond for me and I am very grateful for her help and guidance.
Metin Yavuz
Sep 29, 2021
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We bought a brand new Outback from Nick Difronzo a few years ago. It was a great experience to work with him. We happily used our Outback. We needed to upgrade to a minivan (unfortunately, Subaru doesn't have minivans), and he guided us with the new process. We saved money both times, thanks to Nick. Hope to work with him in the future again.
Brian English
Sep 23, 2021
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I recently purchased a Subaru WRX from this Bertera Subaru location. The salesman was Keith Goldsmith and the finance manager was Ashley Lewkowicz. The experience with them from start to finish was absolutely amazing. I can't say enough good things about them and their professionalism. Hopefully everything will continue to be smooth moving forward with any service that is completed on the vehicle. Thanks again Keith and Ashley!! Five stars for sure!! - Brian
Mmistri
Sep 22, 2021
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Everything was great up until I bought my car. Very friendly salesman in the beginning only ( Darrick Miller-Hall ) but extremely ignorant of customer's needs after purchase. He was supposed to help me get leather upholstery through Long Radio so I would get the dealer price. He wanted nothing to do with it after I purchased my car. I had questions for him and he gave me his cell number but would not pick up everytime I called him nor did he return my calls when I left messages on his company cell phone. He would not return my calls when I left multiple messages on his dealership voice mail. He
Ally Schumann
Aug 15, 2021
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I've been working with Bertera Subaru for about a month now with a sales rep named Frank, and he has been absolutely AMAZING and a complete asset to the process of getting into a new lease! I don't typically trust anyone in sales, but Frank has proved himself to be authentic and a team player in order for me to find the best most affordable deal possible for my situation. I highly recommend anyone to work with him, as I probably would not have moved forward with the sale if working with another representative. Frank was pleasant, jovial, attentive and ultimately RELIABLE in helping me navigate
Leila Rollins-Cohen
Jul 12, 2021
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UPDATE: July 2021 DO NOT RECOMMEND.
The "tires for life" deal is a scam, I had my car serviced in May and not once did they mention that my tires were close to the wear bar. It failed inspection in July because the tires are at the wear bar. They also didn't give me the lug nut key for my car when I purchased it, so when I went to have my tires replaced, they couldn't get the lug nuts off. Nobody at Bertera could explain why I wasn't given the key when I purchased the car and one woman actually went so far as to suggest that maybe they were in the cup holder "have you looked there?" as though
The "tires for life" deal is a scam, I had my car serviced in May and not once did they mention that my tires were close to the wear bar. It failed inspection in July because the tires are at the wear bar. They also didn't give me the lug nut key for my car when I purchased it, so when I went to have my tires replaced, they couldn't get the lug nuts off. Nobody at Bertera could explain why I wasn't given the key when I purchased the car and one woman actually went so far as to suggest that maybe they were in the cup holder "have you looked there?" as though
