We'd love to help you find the perfect engagement ring and wedding bands for your big day! We know you have options - but we promise, we're different. Unlike many stores, we are a family-owned & operated jewelry store - and you've trusted us to help you make life's moments special for over ten years. We offer unparalleled guest service and a gorgeous selection. Read our story.
Services
If you are dreaming of a unique piece of jewelry, let us turn your dream into a reality. Our custom jeweler will make a computer generated image of your creation that can then be turned into a stunning new piece in a few short weeks. Sometimes your jewelry needs a little help. No matter what it is, you can trust our trained jewelers with your fine jewelry.
At Unforgettable, we aware of the emotional and financial investment of buying a diamond. That is why education is so important to us. We want you to understand what you are buying so you can feel confident and excited about your purchase for many years to come. Come in and let us teach you about the Four C's: Clarity, Color, Cut, and Carat.
Whether you are buying that perfect piece of jewelry or selling something special, get the help of an expert. We offer a wide range of jewelry and gifts starting as low as $15.00. We have everything from affordable silver jewelry to hand-selected fine jewelry and even one-of-a-kind custom pieces. Unforgettable can help you find a unique piece of jewelry for any budget.
Reviews (16)
Taylor Day
Oct 30, 2021
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This place is truly amazing. First, their customer service was exceptional. My fiancée had them merge two rings I really liked into one and they were patient with us even though we kept asking to make changes. The ring turned out absolutely beautiful and it didn’t take long for them to get it made. Truthfully, I cannot say enough good things about this place, the customer service and quality of jewelry. 10/10 would recommend to anyone looking for jewelry!
Taylor Oliver
Sep 04, 2021
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Julie Wilson
Jul 17, 2021
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Unforgettable is the BEST place for jewelry and is a local business in Columbia. Bill helped us with my engagement ring and our wedding bands. They were so helpful, friendly, and offered us so many options, besides the fact that he was extremely patient and had a gorgeous selection and did several custom pieces for us recently as well. I strongly recommend you making this your 1st stop for any fine jewelry needs- you won’t be disappointed and will be impressed by their level of service and expertise, as well as the beautiful selection.
Stephanie Turgeon
Apr 27, 2021
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Joe Lai
Feb 04, 2021
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Joshua Baulding
Dec 03, 2020
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The highest level of service I've experienced in any store ever. They created a secret "wish list" for me so that when my girl friend visits the store, they will secretly note the items she lingers looking at so that I have a potential list to draw from later. They put relationships as their highest priority. How anyone shops anywhere else, I don't know.
Blake Tillman
Jul 12, 2020
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I purchased my fiancé's engagement ring here at the recommendation of two different people and it was the best customer service I've ever had. Bill and his staff are extremely professional, walk you through what to look for in a diamond, and keep you updated on your order during the entire process. If all my friend's weren't already married, I'd recommend this establishment to them.
If you're a man or woman and looking to start shopping for an engagement ring, necklaces, earrings, or everything in between this is the place to go. Your experience will truly be...
Unforgettable (lol sorry, had
If you're a man or woman and looking to start shopping for an engagement ring, necklaces, earrings, or everything in between this is the place to go. Your experience will truly be...
Unforgettable (lol sorry, had
Stacey Overstreet
Jul 09, 2020
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I went to Unforgettable for the first time last week with a bunch of jewelry repairs/resizing jobs. I will definitely be a repeat customer! Bill and his staff are so helpful and the work was done beautifully. I saw so many unique and pretty things in the shop so I'm planning on going to Unforgettable the next time I'm looking for something special for my daughter. They epitomize the reason that we should shop local! Thanks so much for the great work!
LankyO
Jun 16, 2020
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Bill and Alyssa helped me make custom wedding rings for my wife and I in 2018. They were very helpful, patient, and understanding. I was given realistic timelines and pricing, which was very reasonable. My wife's ring matches perfectly with her engagement ring that was custom made at another jeweler. My ring fulfilled the conceptual design I provided them and matches well with her ring combination. They still look perfect after two years of continuous wear and we're very happy with the product and service we received. I would happily go back to them or recommend them to others.
The Mind Cloud Collective
May 21, 2020
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El-Tee Williams
Aug 06, 2019
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5 Stars
After a terrible experience locally in Fort Wayne, Indiana I found @Unforgettable Fine Jewelry by chance. My husband previously picked out a cushion cut peridot ring for an anniversary/birthday present… and I was on a mission to capture what he had in mind. Bill and the staff were beyond wonderful. Every question was answered courtesy and quickly whether over the phone or email. My ring was sized beautifully- you cannot even tell! And Bill let me know where my ring was every step of the way. The packing was impeccable and thoroughly secured. The presentation was perfect too! I cannot
After a terrible experience locally in Fort Wayne, Indiana I found @Unforgettable Fine Jewelry by chance. My husband previously picked out a cushion cut peridot ring for an anniversary/birthday present… and I was on a mission to capture what he had in mind. Bill and the staff were beyond wonderful. Every question was answered courtesy and quickly whether over the phone or email. My ring was sized beautifully- you cannot even tell! And Bill let me know where my ring was every step of the way. The packing was impeccable and thoroughly secured. The presentation was perfect too! I cannot
Mary Sears Webb
Jan 02, 2019
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I highly recommend Unforgettable Fine Jewelry on Devine if you need anything custom made. We had coins from different countries around the world and wanted to have bracelets made for our daughters and granddaughters. I took the coins to Bill and he recommended a design and made the first one up. I loved it! I then had him make each girl one. They now have a keepsake that is made to last. They all loved them. Thank you Bill for going above and beyond to make sure I had them by Christmas Eve morning breakfast.
Russ Faile
Oct 27, 2017
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Anna Estes
May 21, 2017
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I have gone to Unforgettable for a few years now for anything I needed. Whether it was fixing a necklace chain, buying a gift, or buying for myself. They have always been very helpful to me and amazing to work with. And recently they helped my now fiance` design and find the most perfect engagement ring! I have always had a wonderful experience with them and will continue to be a customer here. Thank you, Unforgettable!
Hannah Swanson
Jan 25, 2017
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Catherine Lesser
Mar 11, 2016
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