Net Edge Marketing

Since 2007 NetEdge Marketing has been dedicated to helping small and medium sized business leverage the Internet and mobile devices to generate sales leads and convert them into paying customers. With headquarters in the heart of Silicon Valley, NetEdge Marketing is closely tuned to the constant flow of game-changing innovations impacting the digital world.

For companies new to Internet marketing, paid search advertising provides an approach to immediately convert marketing dollars into website traffic. Paid search advertising allows businesses to precisely control costs, target geographic locations, and adjust advertising spend for seasonal or other time-sensitive changes in the market.

Industries and the markets they serve never remain static. As a result companies continuously adapt to meet changing customer needs. The Internet has accelerated the pace of change and now, as a result, customers have come to expect timely updates on the changes that affect them.

Blogging is important because it is an efficient means to provide real-time updates about a company's products and services while maintaining a relationship with interested customers.In addition, it has the added benefit of increasing the associated website's relevance to during web searches. Like press releases, blogs are a broadcast medium.

With over one billion combined monthly users worldwide, Facebook (FB) and Linkedin have enormous reach. These platforms make it easy for users to generate and share user-generated content. This in turn keeps users on the platforms and available to generate and share more. In addition to sheer reach, a powerful strength of FB and Linkedin is the detailed level at which they know their audience down to the individual.

With the rise and adoption of smart phones and other mobile devices, the power of the Internet has left homes and offices and has followed your customers into the world. As adoption continues to grow, your customers will expect to find more of the information they need while on the go.

Since 1) the real estate available on a mobile device is more limited than on a computer monitor and 2) the ways that users navigate on a digital device are different than on a computer, its natural that websites optimized for a computer experience will not suffice on a mobile device.For this reason, websites optimized for the mobile experience are becoming more and more important.