Pure Portfolios
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Pure Portfolios
We utilize a "Rules-based" investment approach, reducing human emotion and behavioral biases. By connecting our management fees with investment performance, we draw a clear line between our compensation and client outcomes. We use cutting edge technology and embrace a culture of innovation aimed at improving the client experience.

Pure Portfolios believes the "all-in" cost of investment management is too high, directly resulting in lower returns for investors. Our aim is to lower the overall cost of investing for our clients. We do this by in-sourcing the investment management. We do not allocate client assets to third party managers, mutual funds, or alternative managers (hedge funds).
Services
Pure Portfolios has partnered with eMoney, a leader in financial planning software, to build custom planning solutions for our clients. Whether you're just getting started or thinking about retirement, let us build out a customized plan that brings the complexities of your life together. Lifeyield provides our clients with an easy way to demonstrate the value of tax-efficient investment management.
Evidence-Based Investing is a passion for learning, improving, and optimizing our process. Pure Portfolios utilizes an asset allocation framework using exchange traded funds (ETFs) to build core positions. We can add individual equity strategies to target themes or client values (environmental, corporate governance, diversity, etc.)
We believe impact investing means making a difference in the world through your investments. We are dedicated to achieve a sustainable outcome while honoring our client's unique ideals. Investors with social missions or passions who would like their working capital to reflect their values, should consider impact investing.
Pure Portfolios officially announced a merger with Northwest Wealth Advisors (NWA) today representing an exciting partnership that brings together two fast-growing, independent wealth management firms in the region. If you need a loan to pay your staff when the markets drop, then there's a bigger problem with your business, argues Nik Schuurmans, founder of Pure Portfolios.
Pure Portfolios wants to offer individuals and families a personalized, low-cost wealth management experience. Pure Portfolios has access to institutional level research from Schwab, Bespoke Investment Group, and Koyfin. You can access our investment content on our blog and YouTube. Pure Portfolios has partnered with eMoney to offer best in class financial planning software.
Reviews (8)
Nathan Holstein
Nathan Holstein
Oct 21, 2020
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Positive: Professionalism, Responsiveness
Great honest team! Nik does an amazing job to understand our financial goals before laying out an investment roadmap. If you are looking for someone to help manage your money and set you up for the future, I recommend getting in contact with Nik!
Dj Fry
Dj Fry
Dec 13, 2019
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I can't recommend Pure Portfolio's enough. They've done great for me and family members of mine. Pure is the only financial company that I've worked with that truly feels like they are 100% focused on their clients best interests. If you're looking for a financial advisor you will find find Pure to be a great option.
Adam Erickson
Adam Erickson
Sep 08, 2019
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My wife and I have been working with Pure Portfolios since late 2016 and its been one of the best financial decisions we've made. Nik and his team are incredibly accommodating, make time for any and all questions we have not just in the beginning, but regularly for checkins and anything else we need. Pure set out to disrupt the industry and my experience is they are doing just that in a positive way!
Wyn Chateau
Wyn Chateau
Sep 02, 2019
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Nik and David make a great team! It doesn't get any better than this, trustworthy, personable, and smart about money. Iv'e trusted my life's investment with Pure Portfolios and never doubted their advice and knowledge once. I feel very secure with my investment..
Steven Beiswenger
Steven Beiswenger
Aug 19, 2019
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My wife and I are retired, so having our investments in good hands is of paramount importance to us. We moved our portfolio to Pure Portfolios about a year ago and it was the best decision we ever made. Nik Schuurmans and David Gewant are exactly the kind of financial planners we were looking for. Not only are they knowledgeable, responsive, and honest, the supporting software they use is clear and easy to use. We know exactly how our portfolio is performing at all times and they are proactive in fine tuning as the market changes. We could not ask for better service and advice, and we highly recommend
James Thorpe
James Thorpe
Aug 15, 2019
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I have worked with Nik & David for many years at Pure Portfolios and elsewhere. They are very easy to work with, extremely attentive, and know the business segment thoroughly. They are quite familiar with my risk tolerance and actively manage my portfolio accordingly.
Nolan Lilje
Nolan Lilje
Aug 08, 2019
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I previously worked as a summer intern for Pure. Nik and David both provided excellent professional advice and wisdom to me during my brief time there. Learning from them set my personal expectations for financial advisors and their passion for building their business with an emphasis on the client had a huge impact on me as a student looking to build a career.
Melissa Weese
Melissa Weese
Jul 13, 2019
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I moved from Fidelity over to Pure Portfolios and I am so glad that I did. I didn’t realize how many hidden charges I was being charged at Fidelity. I am paying at least half the fees then I was at Fidelity and getting three times more attention and services. When I first met with Nik he clearly showed me the money that I would be saving if I moved over to Pure and the advice he would give to improve my investment strategy. Although I didn’t get back to him right away because I was comfortable with Fidelity, all my online accounts were linked, Nik never pressured me or called me over and over