Craft Foto
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Craft Foto
We work with you up front to define goals, and frame the project around achieving specific gains for your personal brand. We take an iterative approach during the shoot, and review the results with you to fine tune your desired end product. Craft Foto is just as much about process innovation as it is about artistic innovation.

We've structured a workflow that brings you the creative control and quality of a commercial engagement, in a consumer friendly project. This case study demonstrates the collaborative nature of a Craft Foto project-working together to define goals and bring them to life iteratively. On this Studio Plus package project, a tech executive needed to refresh her personal brand.
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I started Craftlogica, a B2B marketing company in 2014, shortly after giving that speech in the image above-more on that later. Over time, we turned away many requests from individuals for personal branding photography as we were primarily focused on consulting. We had to turn those requests away because it was difficult to offer consumer friendly pricing while maintaining the very high quality to which we were committed.
Within 3 business days of your shoot, we send you a final selection document with mockups showing you what your images will look like in your desired placement and in LinkedIn. After you select your final image, we'll fully retouch per the final composition spec sheet in the design brief. For 3 or less final images, we'll deliver within 5 business days after your final selection.
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