Pure Concepts Hair & Boutique is an AVEDA Concept Hair Salon in Viroqua, Wisconsin. With the use of AVEDA's plant-derived and paraben-free product line our stylists help you to realize your pure inner beauty and feel even more Beautiful by Nature! We start all services with a consultation to establish an approach that works with your individuality and
Cherie Middaugh —
Loved my haircut and color Danielle did a fantastic job she always does love Technique and professionalism and yes she is