Strive Fitness
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Strive Fitness
In March of 2020 Malik Williams opened the first Strive Fitness location off of Mission Street on the west side of Santa Cruz, CA. Exclusively serving as a personal training gym, Malik and other trainers spent one on one time with their clients, guiding them towards their fitness goals. The success of the first location inspired the opening of the second Strive Fitness, serving as a a 24hr private luxury gym located in Soquel, California.

Strive Soquel is a key fob accessed, non staffed facility monitored by cameras, trainers, and our Manager/Marketing lead Kendra. Strive truly is an exclusive luxury for all who join and we hope to see you in there!
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I'm growing ever tired of the lack of accountability and forced information that takes place in our industry, an industry that we all love. I'm tired of hearing about, waist trainers, and fat burners, and other bs myths about fitness that don't work. I'm not asking you to pay for this information I'm sharing with you below.
Reviews (8)
Marc DeSellem
Marc DeSellem
Apr 04, 2021
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Wow! What a great gym. Conveniently located at 41st and Soquel. I love that it's open 24 hours a day! (Rare these days) the gym has everything you need to reach your goals. They even added a punching bag recently. Easily accessible with a key-fob (no waiting for staff to check you in...) The owner, Malik William's, is very professional, and made the sign up process easy. I hear he has another location if you're interested in personal training. Thank you Strive!
Duran Shipstead
Duran Shipstead
Feb 06, 2021
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Positive: Communication, Professionalism, Quality
Great gym! Great owner! The place is great with a great atmosphere and the Owner Malik is all around great guy! The gym is always clean and makes you feel like you are valued there.
Adrian Carranza
Adrian Carranza
Feb 06, 2021
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Positive: Professionalism, Quality
Great gym! Small, but open 24 hours and really cool owner. Definitely recommend this gym to others.
Yael Ayesta
Yael Ayesta
Jan 31, 2021
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I switched to this gym because my old one closed at like 7-8pm and that’s around the time I get off work. So of course I love how the gym is 24/7! I had heard good things about this gym through a friend and I was not disappointed when I started going. Everything is super clean and although it’s a small gym, there is plenty of space to do your workout!
Petra Schreuer
Petra Schreuer
Jan 29, 2021
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Positive: Communication, Professionalism, Quality
Convenient location to my office, well-managed, flexible hours along with a supportive and personal attmosphere motivates me to commit to my personal fitness!
G. Spinelli
G. Spinelli
Nov 27, 2020
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This place is great! The staff is nice and helpful. The gym is always extremely clean, and it has everything you need. There is free weights and cardio equipment. They even have mouthwash in the bathroom!
Location is super convenient just off the 41st ave exit.
Thomas Pedersen
Thomas Pedersen
Jul 04, 2020
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What an awesome gym! Accessible, clean and the only gym with an accessible heavy bag for boxers(like myself). The owner is SUPER nice and accommodating. They are adding very interesting classes and programs! Get in here if you want to be part of an awesome gym.
Skye Braunhut
Skye Braunhut
May 06, 2020
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I absolutely love this place. Alex (the owner) is SO sweet and thoughtful. He makes the place radiate with warm fuzziness. From free hair ties to phone chargers to mouth wash, he’s thought of pretty much everything. AND Alex is constantly looking for ways to improve the gym in order to provide the best experience for us gym goers. He’ll send out questionnaires to see what’s needed and go from there. This place is basically like my second home. I’ve never felt so comfortable going to a gym. I go 4-5 times a week now!! Compared to maybe once a week at other gyms.
I highly recommend this