Ethan Lord Jewelers
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Ethan Lord Jewelers
Most rings are made to order and start with the center stone. We have samples to try on during your appointment, and we can create any design. You'll be in good hands with free sizing, cleaning, and polishing forever, because we back our work with free maintenance for life. We listen to your needs and source diamonds and gemstones prior to your visit, so you're going to see the best selection that fits your criteria and budget.

You'll learn what's important to you, and together we'll maximize beauty and value. Find beautiful wedding rings among our large selection, or custom create one precisely to suit your tastes. At Ethan Lord, we offer a variety of stunning wedding bands that can match engagement rings we offer, be designed to match a ring you already have, or become the diamond eternity band you've always wanted.
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This might be one of the biggest moments of your life, don't leave it to an ametuer! From our solid gold reputation, lifetime warranty, unlimited design capabilities, and limitless diamond selection, you'll rest easy with us as your personal jewelers. We're owned by a leading jewelry manufacturer, so you get access to the best products without paying for a global brand name.
We're so lucky to have an amazing team that's well known in the industry - and among clients - for being smart, funny, generous, talented, and experts in the field. Erika started as an admin after graduating from DePaul, and over the past 9+ years has become an amazing jeweler, friend to all, and boss lady.
Send a message, and we will reach out within 24 hours to tell you more about us or to set up an in-person or remote consultation. Visit our newly expanded space in Jewelers Row, and make yourself at home. Expect a comfortable bar and relaxed environment where you'll enjoy an engaging, educational experience.
Megan is a Chicago-area blogger we met on Instagram, and we all clicked when it came time for her to design her own custom bracelet. Read on to learn about her experience, in her own words, as featured on Bowtiful Life. All photos are Megan's own. For our first meeting, I visited the Ethan Lord showroom downtown on Chicago's Jewelers Row.
Imagine giving or wearing a one-of-a-kind piece that you know will be treasured for generations to come. Fine jewelry - gold, gemstones, diamonds, engraving - is one of the few things that stands the test of time. We'll make it easy for you to come up with the perfect motif for a special necklace or bracelet.
Reviews (26)
Anonymous Reviewer
Anonymous Reviewer
Dec 20, 2021
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Ethan Lord is the best-in-class jewelry shopping experience. After visiting multiple shops in Chicago, I was so blown away by their customer journey. They take you by the hand, don't make any presumptions on what you know / don't know, and provide you with an outstanding customer experience. They also have a very impressive selection of jewelry to select from. If anyone asks me where to shop for jewelry, especially engagement rings, Ethan Lord is my #1 recommendation.
Lauren H.
Lauren H.
Dec 13, 2021
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We had the best engagement ring shopping experience ever. We showed up to our appointment and all staff was so friendly and welcoming. The offered us mimosas and we didn't wait long before our salesman Danny greeted us. So friendly, so personable. He showed us a ton of options of what we were looking for and was very knowledgeable. I'm obsessed with the ring we created with him. Highly recommend! Loved our experience, it was the best part of visiting Chicago.
Eric Wu
Eric Wu
Nov 21, 2021
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A belated review of the the amazing service to my (now) wife and I from 2020-2021. We got engaged in Oct of 2020 and married in Oct of 2021 and had a great experience from our engagement all the way to our wedding. My wife and I in 2020 knew we were going to get engaged, so we went to Ethan Lord to go engagement ring shopping. Danny Gerut met with us in Jan as we started looking at rings and discussing the styles. My wife really loved how Danny was able to figure out the engagement ring design that we would not have come up with on our own. We loved the type of the ring and the discussion on natural
Amanda Valdes
Amanda Valdes
Nov 14, 2021
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What a wonderful experience I had at Ethan Lord. I was able to customize my wedding bands to my engagement ring. Lauren Zugel assisted me every step of the way and was incredibly courteous and helpful throughout the entire process. I felt like a valued customer each time I visited, from the friendly receptionist at the front, the attentiveness of my personal consultant, to the full bar available to enhance the experience! My wedding bands came out exactly the way I envisioned and the quality is superb. I highly recommend Ethan Lord for any engagement or wedding band purchases, you will not be disappointed
Reena P.
Reena P.
Oct 24, 2021
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We used Ethan Lord for our engagement and wedding jewelry. We started by looking and different engagement rings. We had the pleasure of working with Lauren, who was so helpful, patient and knowledgeable. She made the selection process easy by helping us to understand our preferences. She also helped my husband and I pick out our wedding bands. She was also able to provide some direction on a custom necklace with pendent that turned out beautifully. Ethan Lord is our go to jewelers. We had such great experiences with them and we highly recommend to anyone looking for custom jewelry.
Dj Ulbert
Dj Ulbert
Oct 07, 2021
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Erika was absolutely wonderful to work with! Our first appointment was very educational, going over everything I needed to know to make a decision on a diamond. I felt so much more confident after leaving that appointment with a diamond picked out that I knew so much about. The setting design process was so easy and informative as well! I was always aware where we were at in the process. The CAD renderings and wax model were super helpful. Overall, I can’t say enough good things about Erika and everyone at Ethan Lord. They were able to deliver a meaningful ring that my fiancée and I love!
Alan Cabardo
Alan Cabardo
Sep 30, 2021
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Lauren Zugel was absolutely FANTASTIC. I was searching for a black diamond engagement ring. I inquired to several jewelers. Lauren at Ethan Lord was very receptive, punctual, professional, and most of all very friendly with helping me find the an amazing, beautiful, custom engagement ring. Highly recommend. Thank you again Lauren!
James Kinnear
James Kinnear
Sep 22, 2021
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I don't normally leave reviews but after having such a good experience at Ethan Lord (and specifically with Erika) I couldn't not post how pleased I was with my experience! Erika guided me through the process and really made me feel reassured and comfortable ensuring my (now fiance!) had the most perfect engagement ring. I would recommend them to anyone! Thank you!
Lindsey Pelton
Lindsey Pelton
Sep 14, 2021
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If you are looking for a best-in-class jewelry shopping experience, look no further than Ethan Lord. Erika helped us design my engagement ring using a family heirloom diamond and colorful side stones that we sourced from their inventory. We wound up having 3 different appointments to design my dream ring. The entire process was incredibly effortless and, most importantly, fun! They really go the extra mile - creating 3d renderings of the ring, along with a wax prototype, to ensure every last detail is to your liking. We also purchased our wedding bands here. As with the engagement ring, our bands
Rosemarie Alvarado
Rosemarie Alvarado
Aug 19, 2021
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As an update to my previous experience... let me say how impressed I am that Rafi really stands behind what he does, even when it's for free.
My only regret is that I wrote my previous negative review before actually contacting him first. He is so easy to talk to, and turned an emotional experience into a very pleasant one. Needless to say, he fixed my ring at no charge.
Alexandra C.
Alexandra C.
Aug 08, 2021
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My husband and I decided last minute to get married at city hall because our destination wedding was cancelled due to covid. THANK YOU to Ethan Lord for staying open late for us and making us the wedding bands we've always dreamed of! We will be back for more custom made jewelry in the future.
Nia P.
Nia P.
May 28, 2021
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I cannot describe how amazing Ethan Lord is. I went here with my mom back in January just to try on styles and see what I liked on my finger and Kristy was so welcoming and helpful! She had champagne ready to go for us on our fun day and had so many options and styles to try on. Super informative and answered all of our million questions. They made a note of all my preferences and I knew right away that I wanted my now fiancé to buy my ring from there. We did check out a couple other jewelers, some in the city and some in the suburbs, but honestly none even came close to the selection and customer
Yun P.
Yun P.
Apr 19, 2021
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I had a few appointments w diamond dealers in chicago. I had Eric as a rep and he was the most professional and knowledgeable. Follow up was amazing and overall amazing to work with.
Anastasija T.
Anastasija T.
Apr 02, 2021
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Amazing experience! Andrea helped me design my perfect engagement ring and wedding band. The end product looks stunning. She is very attentive and helpful explaining everything you need to know when purchasing jewelry. Highly recommend Ethan Lord Jewelers for any jewelry needs.
Olivia D.
Olivia D.
Nov 18, 2020
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I highly recommend this place to all soon to be engaged couple. My bf & I searched for places that can show us not only diamonds but also lab created diamonds & moissanite beginning of February. Due to covid stay home order & the riot we were unable to make an appointment until the beginning of July. As soon as we enter the space, it didn't feel like we were at a jewelry store. It feels homey, cozy & welcoming. I don't know if it was just the timing when business finally started opening after the riot/looting, that the store front didn't have any jewelry in display
Marti F.
Marti F.
Nov 16, 2020
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There are not enough good things to say about Ethan Lord Jewelers. If you are in the market for an engagement ring or any other jewelry, believe the positive reviews on here and don't go anywhere else.

This summer, my boyfriend and I started looking for engagement rings with both of us having zero idea of how the process worked. Ethan Lord was our first appointment at a jeweler and we met with Eric Geiger. Eric was honest and genuinely interested in what style we wanted, what our budget was, and what our timeline was. What was supposed to be a 30-minute consultation, ended up being
Shawn M.
Shawn M.
Oct 12, 2020
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There's no other place to even look at when it comes to engagement rings. The warm greetings from every employee in the shop to the detailed and friendly consultation from Eric, there's nothing I would change about my experience with Ethan Lord.

Not only did Eric work with me on designing a dream ring, he was patient and knowledgeable every step of the way.

This won't be my last purchase at Ethan Lord, that's for sure.
Stephanie M.
Stephanie M.
Jul 29, 2020
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Erika is an absolute pleasure to work with! With the help of Erika and my Fiancé, we were able to create the engagement ring of my dreams! Because of our wonderful experience, we are now in the process of designing our wedding bands! We cannot wait to see how they turn out! Thank you Erika and the Ethan Lord team :-)
Nicole S.
Nicole S.
Jul 29, 2020
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We cannot recommend Ethan Lord and Erika enough! My husband first worked with Erika to choose a diamond and design my engagement ring. She walked him through the whole process and helped alleviate much of the stress involved in choosing a ring. I absolutely love what he chose. We returned to Ethan Lord for his wedding band and to restore my grandmother's wedding band and had another wonderful experience. My grandmother's band was restored to such a beautiful state. Everyone at the showroom was so welcoming and a pleasure to work with!
Katelyn Z.
Katelyn Z.
Mar 02, 2020
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I am beyond impressed with the quality Service and overall customer experience with Ethan Lord Jewelers. My fiancé and I got engaged this past December and when he proposed he did so with a temporary band that he bought while he was stationed in North Carolina. Of course I wanted to customize the band in chicago and when it came to customizing the band to something I wanted, every detail and option that was in my mind was explored at Ethan lord jewelers! I worked with Danny, who gave amazing suggestions and insights that made my ring into the beauty that it is now. Danny was amazing to work with
Lindsey W.
Lindsey W.
Nov 13, 2019
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Excellent! Erika is the best -- she took the time to help us design our wedding rings and she's endlessly patient and helpful. We can't recommend this place enough. Love, love, love the service and jewelry!
D. D.
D. D.
Jul 29, 2019
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I can't say enough great things about Ethan Lord. I had the pleasure of working with Erika to re- design my engagement ring. She is beyond knowledgeable and kind, she listened to everything I had to say in regards to the redesign and together we came up with the perfect ring. I get compliments all the time about my ring. I couldn't be happier with the way it turned out. We loved Erika & Ethan Lord so much we have suggested them to anyone looking for a jeweler. We are now going back to purchase wedding bands from them and Erika is helping me design my wedding jewelry! They are the
Tina L.
Tina L.
Apr 26, 2019
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I came in here for an engagement ring resize. My overall experience was very pleasant and if I can describe the staff in one word I would say very professional.

Like any other newly engaged ladies, I was very worried and didn't want to leave my ring even for a second so I called ahead and explained to them my situation. They told me to drop by so they can take a look at the ring before they promise me whether they can resize it or not and at the time frame I requested and also told me to bring a GIA report or an appraisal.

I worked with Eric and he was very kind as well as professional
Caroline B.
Caroline B.
Nov 14, 2018
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I cannot say enough positive words about Ethan Lord, especially Dan Gerut. Never have I felt so blown away by a service that I was compelled to take the time to write a review (seriously...I only have two reviews and one of them is a joke about my friend's apartment being a new hip brunch spot).

Dan and his colleagues were professional, knowledgeable, attentive, and honest. However, it was not only their integrity that made them special but also the way they went above and beyond to ensure that I was happy. It legitimately brought a tear to my eye. Then Dan poured me a glass of wine. It
Clare C.
Clare C.
Jun 21, 2018
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The best jewelers! Especially Erika. She helped my husband design my engagement ring, and I can't imagine a more gorgeous ring! We went back to her for our wedding bands, and they turned out beautifully. Her and the entire team there have been so lovely and welcoming through the whole process - they clean my engagement ring every time I come in. They also engraved our bands last minute - the week of our wedding - at no cost!

We will absolutely be going back to this team for any future jewelry purchases!
Rob M.
Rob M.
Mar 15, 2018
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We had a terrific experience at Ethan Lord.

Erika was awesome. She was more like a helpful diamond guru than a sales person. She was never pushy, and always made us feel comfortable. She responded to emails immediately, and helped us find EXACTLY what we were looking for.

I can't recommend Erika (and Ethan Lord) enough.