We appreciate you taking the time today to visit our web site. Our goal is to give you an interactive tour of our new and used inventory, as well as allow you to conveniently get a quote, schedule a service appointment, or apply for financing. At our dealership, we have devoted ourselves to helping and serving our customers to the best of our ability.
We believe the cars we offer are the highest quality and ideal for your life needs. We understand that you rely on our web site for accurate information, and it is our pledge to deliver you relevant, correct, and abundant content.
We believe the cars we offer are the highest quality and ideal for your life needs. We understand that you rely on our web site for accurate information, and it is our pledge to deliver you relevant, correct, and abundant content.
Services
Serra Nissan is your top-notch new Nissan dealer with used cars in Birmingham, AL, serving Tuscaloosa and Hoover, AL! Our dealership serves as a one-stop shop for all your automotive needs while providing the epitome of exceptional customer service. When you meet our team, you'll realize that you are their number-one priority, and they are committed to finding the perfect car for you at the perfect price.
At Serra Nissan, our mission is to provide you with the same extraordinary level of service that led you to purchase a Nissan vehicle in the first place. Confidence knowing your vehicle is serviced by factory-trained technicians using advanced diagnostic equipment and Genuine Nissan Parts. Genuine Nissan Parts and Accessories, so you can optimize performance and accessorize your vehicle to fit your style.
Price plus tax, tag, title, license, fees and dealer installed options. All rebates to dealer. May require approved credit. Some restrictions may apply. Pricing and details are believed to be accurate, but we do not warrant or guarantee such accuracy. Image, prices, specifications and availability are subject to change without notice and may not apply to this specific vehicle.
Lifetime Powertrain Limited Warranty For As Long As You Own the Vehicle - Unlimited Time, Unlimited Miles!*. Engine block and cylinder heads and all internally lubricated parts included: intake and exhaust manifolds; water pump and pulley; fuel pump; thermostat and housing; valve, timing and side covers; engine mounts; harmonic balancer; fly wheel and ring gear; seals and gaskets.
Unmatched Value, Unmatched Selection, and an Unwavering Commitment to Customer Satisfaction. The Serra Promise - it's our promise to you; our valued customer. It's peace of mind that at any of our dealerships, you will find exactly what you need, from friends and neighbors you can trust for the road ahead.
Reviews (12)
Cynthia W.
Jun 20, 2019
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Brook M.
Feb 11, 2019
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NEVER BUY A CAR FROM THIS LOT! They sold me a car and the transmission went out not even 2 months later. Then they didn't even offer to help pay for any of it or offer any service. The management laughed in my face. I am a full time working college student and will have to take out a loan to fix the damages. I would give this place zero stars if I could!
Avi S.
Dec 10, 2018
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AWFUL EXPERIENCE. ALL OF THEIR QUOTES ARE LIES UNTIL THEY ACTUALLY RUN YOUR CREDIT..
Not only did I waste 3 weeks getting bogus quotes on multiple cars...send pictures of my old car for trade in etc. (which they lied to me about as well. Manager offered me 900 less than what I was promised) but I wasted half of my off day driving up there only to be disappointed. They use a disgusting marketing tactic by promising you the cheapest price around, allowing you to test drive the car so you fall in love with it and than charging you double the original quoted price.
STAY AWAY FROM THIS DEALERSHIP
Not only did I waste 3 weeks getting bogus quotes on multiple cars...send pictures of my old car for trade in etc. (which they lied to me about as well. Manager offered me 900 less than what I was promised) but I wasted half of my off day driving up there only to be disappointed. They use a disgusting marketing tactic by promising you the cheapest price around, allowing you to test drive the car so you fall in love with it and than charging you double the original quoted price.
STAY AWAY FROM THIS DEALERSHIP
N. O.
Sep 14, 2018
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My husband started working for this company without any prior experience and was taken advantage of. He was told he'd get a weekly check for $400, which they cut taxes out of, leaving about $320 or less each week.He worked all day from 9 am to 8 pm. He also worked 6 days a week, with one off day on Sunday and possibly another during the week. He was promised and signed a contract to get paid a $200 minimum on each car he sold. He was also told he had to split car deals until he was off of his 90 day probation, or whenever the managers thought it was better for him to be off of probation. My
Jennifer P.
Jul 15, 2018
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I had such an unfortunate experience here.
We came to the dealership after getting something in the mail about lease take overs. When we got there, we were told it was "just to get you in here" and that they didn't offer that. Given I had driven a decent distance, I decided to hear what they could offer. I felt the sales person was rather nice and honest but the manager spoke to me in a very demeaning way, like I was an idiot and used very shady tactics. I would not recommend this place. I had bought a car from Serra VW right next store before and was planning to be a repeat customer
We came to the dealership after getting something in the mail about lease take overs. When we got there, we were told it was "just to get you in here" and that they didn't offer that. Given I had driven a decent distance, I decided to hear what they could offer. I felt the sales person was rather nice and honest but the manager spoke to me in a very demeaning way, like I was an idiot and used very shady tactics. I would not recommend this place. I had bought a car from Serra VW right next store before and was planning to be a repeat customer
Kimberly W.
Feb 14, 2018
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I just purchased a 2011 Kia Rio from here. It was a trade in that they had just gotten a few days ago. I am a college student so I needed something safe, reliable, and has good gas mileage. They assured me this was the car for me and that it was even under the original warranty. They promised that it would be $5000 out the door like I told them I had when I called and asked if they had anything in that price range for me to look at. After about 5 hours of sitting in the dealership, they finally agreed on the $5,000 after trying to make me pay $8,000 even though I told them I could no go over $5
Chris C.
Feb 08, 2018
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Brandi L.
Sep 05, 2017
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The service was done on a new vehicle!! It should've been done allready!!! I told my salesman when I test drove it that it needed to be fixed and this was before service closed. When all was said and done service was closed it was a friday I had to wait all weekend just to come back monday for service to tell me they had to order the part!! Aaaagggghh!!!! So aggrivating!! Service did a great job.. More aggrivated with the salesman.
Kayla S.
Feb 16, 2017
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I purchased my car from Serra Nissan and still go every now and again for services. I went into the dealership knowing exactly what car I wanted so I don't think I can speak too much to the process. I will comment that they were very pushy. Even though I knew what car I wanted, I still wanted to go home and think over it. They were VERY pushy and would barely let me walk out of the door. But from what I heard, pretty much every car buying process is like this. When I did return to purchase the vehicle it was a very painless process. Everything went very quickly and I was able to finance in
Mike J.
Jan 22, 2017
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Worse dealership ever. Came looking for an suv. Stayed for 3 hours just to be lied to the whole time. Suv was stated 18,000 online but when came look in person, it costs up to 23,000. They said because there were some hidden fees. I told them it's too much, and they advise me if i want to finance with serra nissan. I told them if I can see if serra nissan will offer me lower interest rate than my bank. And I told them that I don't want too many hard inquiries on my credit. They promise me it'll be only soft inquiries, so I agree to see their interest rate.Long story short, I didn
Katie M.
Sep 08, 2015
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The week after having my 2009 Maxima serviced on 8/27/15 I received a call from a man who said he was a sales manager. He was asking me about trading in my car. I told him I was not interested in the slightest bit and that we would be keeping our current Maxima or switching brands, but would definitely not be buying the new Maxima. Since that call I have received 17 calls from Serra Nissan's sales department, each time a new person although they are very clever in not identifying themselves. Oftentimes I receive 2-3 calls per day. I called back today to speak to a manager and Casey answered
Amanda B.
Nov 09, 2014
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