Smart Jewelers
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Smart Jewelers
We specialize in lab-grown diamonds. We are saving the earth one sparkle at a time. A lab-grown diamond is equal in every way to one that was created in the earth over thousands of years. A lab-grown diamond is no less identical in physical makeup to a mined diamond than a plant grown in a greenhouse compared to one grown in your yard.

Stop by our store to take a glimpse of the wonderful designs and stunning diamond engagement rings available at Smart Jewelers. Choose from our newest and expanded collection of designer styles including matching his and her wedding rings. Let the experts at Smart Jewelers help you select or create an anniversary ring for the ages.
Services
For years, Smart shoppers have turned to Smart Jewelers for their Jewelry needs and desires. Here you will discover the warmth and friendliness of a close-knit, family-owned operation in a beautiful showroom that features a large collection of Jewelry. All our Jewelry is competitively priced. Our custom Jewelry department is second to none.
We offer battery replacement for most watches while you wait. When it comes to your fine jewelry, we offer expert repair, as well. This includes repairing or replacing chains, fixing clasps, jewelry polishing, remounting and replacing valuable stones. We can rhodium plate (whiten) your yellow gold jewelry while you wait.
A lab-grown diamond is equal in every way to one that was created in the earth over thousands of years. A lab-grown diamond is no less identical in physical makeup to a mined diamond than a plant grown in a greenhouse compared to one grown in your yard.

In its report issued in 2008, The Federal Trade Commission (FTC) stated, "Laboratory-created gemstones are defined in the Jewelry Guides as stones that possess essentially the same optical, physical, and chemical properties as mined stones."
Reviews (23)
Josh B.
Josh B.
Sep 25, 2019
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Purchased a very expensive watch from this business at the previous location in 2011. The watch came with a voucher for 3 free battery changes. When I presented the voucher for the third battery change, they refused to honor it, and charged me for the battery. Be careful where you buy expensive products!
J. B.
J. B.
Sep 12, 2019
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Bought my watch here 20 years ago. Great family run business!! I remember them Devon Avenue.
Roscoe R.
Roscoe R.
Jun 05, 2018
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Bought rings, watches, and a lot of gold items back in the mid 70's and all were of excellent quality. I knew them when they were on Lincoln Avenue, and they moved to Devon and now Northbrook. They are professionals who treat you like family.
AirmanBrown
AirmanBrown
May 08, 2018
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I'm genuinely not a person to give a company a one star rating since i'm a small business owner myself, but with all humility and truthfulness I never in my life experienced this level of unprofessional-ism from a salesman in my life.
I simply browsed on the Smart Jewelers website to design an engagement ring and sent an email inquiring about the warranty, return, and service policies (information that was not readily available on their website). I was responded to rather swiftly by a gentlemen name Joel to contact him via phone to discuss my question.
The next day I was called and Joel responded
Aaron H.
Aaron H.
Sep 19, 2017
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Joel was amazing in helping make the perfect ring for my fiancé. His customer service was top notch and he was helpful and informative throughout the process. I couldn't have been happier with the product as well and would recommend him over any of the stores downtown from both a value and service perspective. We will be back for any future purchases!
Union A.
Union A.
Nov 27, 2016
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First time shopper at Smart jewelers, Denise and her staff were great!.. Bought a nice watch at a great price, This review is based primarily on the friendly service and no pressure. will be back again!!
Jordan Simon
Jordan Simon
Oct 05, 2016
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This is the only spot I get my watches worked on. Highly recommended. Excellent work by true professional.
Jennifer P.
Jennifer P.
Jul 07, 2016
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Just got a finger mate and added diamonds to my wedding ring. They made it easy and fast. Plus I love my ring! Will be coming here for all my custom jewelry needs. You should too! I also feel the pricing was fair and straight forward.
Lisa A.
Lisa A.
Apr 21, 2016
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Great customer service and very friendly staff. I do not buy very much jewelry but that will my go to place for purchases and repairs.
Dave H.
Dave H.
Mar 25, 2016
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Laughably poor customer service, rude employees, overpriced merchandise. Don't waste your time.
Leah B.
Leah B.
Aug 05, 2015
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I recently celebrated my 30th wedding anniversary and though this is a great milestone to have my original engagement ring reset. I worked with Joel who was patient and very helpful and together we picked a very beautiful new ring. He was full of suggestions and totally thinks outside the box and we created a beautiful piece that I will love for the next 30 years. It was a very pleasant experience and I highly recommend.
Dan S.
Dan S.
Jun 17, 2014
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Like many of the people writing reviews, I am very surprised anyone is giving Smart Jewelers a bad review. I appreciate the time they take with educating you about your purchase and Joel is fantastic. Also, I have had repairs done here and they always do great work.
Juan R.
Juan R.
May 29, 2014
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I was referred to Joel at Smart Jewelers by a friend. I was shopping for an engagement ring and had already met with a couple of other jewelers before meeting with Joel. The service I received at Smart Jewelers was appreciably better than that I received at other jewelers. I was also impressed with Joel's advice and recommendations. Other jewelers gave me false or misleading information, attempting to make a sale. Not Joel. I researched and fact-checked all the information I was provided and Joel's was the only one who was 100% on point. That sold me on Smart Jewelers. If you're
Einstein A.
Einstein A.
Apr 05, 2014
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I was referred to Smart Jewelers by family, and had an overall excellent experience. They were friendly, helpful, and most importantly, trustworthy. I will be doing more business with them again soon.
Arelys A.
Arelys A.
Aug 02, 2011
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If I were writing a review solely based on the jewelry, I'd give them 5 stars. However, it's the people that work there that truly make the experience.

My mother and I have purchased a few things from this store and are definitely happy with our purchases. However, there is the rudest woman working there! There have been a few times where my mother has been looking at some jewelry and the woman has made snide remarks about how she can't afford them. She'll point her in the direction of cheaper jewelry and makes these faces where her eyes roll and she feels like she's wasting
Rebecca L.
Rebecca L.
Feb 07, 2011
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I think these bad reviews are probably not telling the whole story because I can say with 100% assurance that Smart Jewelers is the best place to get beautiful jewelry in Chicago. My engagement ring, wedding band, and 1st anniversary earrings are all from here. They are totally gorgeous and I can't imagine getting a better quality diamond for a better price. Also, Joel, the owner is wonderful. He is so friendly and nice to work with, always coming to give me advice when I am trying to decide on a piece of jewelry. I was totally overwhelmed by the wedding band selection and he steered
Frederic H.
Frederic H.
Feb 25, 2010
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I was refered to Smart Jewelers in 2005. We walked in and were greeted right away. The owner was walking passed and stopped to see if we had any questions. He also arranged for a sales person to assist us. We did buy a watch that day, and returned a few months later and purchased a second watch.
We have continued to do business with Smart because of the Great customer service. After reading a review about not getting great or nice service, I was shocked. They continue to offer great service when we have been in the store.
They are more then fair with the pricing, ( I have shopped them ). They
Scott B.
Scott B.
Dec 30, 2009
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I'm shocked by the bad reviews as well. I received a Baume & Mercier watch for Christmas, and it needed a few links taken out. The sales lady, Fran was very friendly, w/o being pushy. When the watchmaster brought my Baume out to me, he even took the time to explain the watch, in detail, and educate me on things to preserve the quality. In addition, when the weather warms, and I need a link placed back in the band, Fran mentioned to bring it in for an adjustment at no charge.

5 Stars for customer service. When I look at a new piece of jewelry here in the near future, Smart Jewelers will
Emily S.
Emily S.
May 11, 2009
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I took my Cartier watch in for repair at Smart Jewelers. The woman behind the counter told me she would not repair my watch because it was a fake!!! I freaked out because it's a $4,000 watch. I then took my watch into Cartier for repair. Well i turns out the woman at Smart Jewelers was dead wrong. Smart Jewelers are dealers of Cartier watches they should know a real Cartier from a fake one. I will never step foot in that store again. Their staff has no knowledge of fine Jewelry
David G.
David G.
Oct 24, 2008
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Wow, I'm really surprised by the bad reviews!
Every time I have been there, they have been sooo nice and friendly!
I'm wondering if people were at the wrong place?
Anyways, try it out for yourself!!
Seth M.
Seth M.
Apr 11, 2008
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I have been to Smart on 3 occasions to get watches fixed and each time they were rude and patronizing. In my humble opinion every visitor to a store is a potential customer, which they dont share. The visit yesterday was to get links taken out of a swiss army watch, which they refused to do because they hadn't seen the style that I have and made me feel that it was not a legit model. I then went to Lincolnwood Town Center, walked into the first watch/jewelry store and they quickly removed the links with no attitude. I will never go back to Smart.
Dianne G.
Dianne G.
Apr 23, 2007
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Two big thumbs down to Smart Jewelers. I went in a two different occasions, once browsing for a piece of jewelry for myself. The second time to get my watch battery changed. I was disappointed they couldn't re-pressurize my watch to remain water proofed. I expected a little more out of a neighborhood jeweler than I would for a department store. But more importantly, the customer service was really lacking. Both trips no one acknowledged me - not even a hello.
A. W.
A. W.
Oct 26, 2005
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This is a hidden little jewelery shop, but its something do definitely check out. They have lots of unique items here and the customer service is great! Its probably best to make an appointment before going here so that you can get one-on-one attention as you pick out your jewels!